deer park demo - 2004

San Jacinto CollegeOffice of Research & Institutional Effectiveness

Profile of Deer Park, TXClaritas 2004 Demographics

Index

Map of the Deer Park Area - Zip 77536

Click on any item below to go directly to your selection:

Figure 4c: Educational Levels of Total Population by Summarized Categories & Ethnicity - page 7-8

Figure 2: Deer Park, TX - Ethnicity - page 2-3

Figure 4a: Deer Park, TX - Educational Levels - Detailed - page 6

Figure 3: Deer Park, TX - Age Categories - page 4-5

Introduction and Data Methodology - i-ii

Zoom View Map of the Deer Park Area - Zip 77536

Figure 1: Deer Park, TX - Population - page 1

Figure 8a: Deer Park, TX - Deer Park ISD - All Schools Combined - Pre-K through 12th Grade - page 14

Figure 8b: Deer Park ISD - All Area Schools (K through 12th) Ethnicity Percent Trends - page 15

Map 2 - Deer Park: 2009 Household Projections by Block Group - page 33

Figure 9: Deer Park, TX - 2004 PRIZM NE Household Segments - Segment Snapshots - page 17-31

Figure 6: Deer Park, TX - Household Types - page 12

Map 1 - Deer Park: 2009 Population Projections by Block Group - page 32

Figure 5: Deer Park, TX - Business Facts - 2004 Business Sites by 2-digit SIC Code - page 9-11

Figure 7: Deer Park, TX - Income Trends - page 13

Figure 4b: Deer Park, TX - Educational Levels - Detailed by Ethnicity Percents - page 7

Figure 8c: Deer Park, TX - Detail by High School (9th through 12th) Ethnicity Trends - page 16

Executive Summary with comparison to the United States - iii-v

L A P O R T EL A P O R T E

B A Y T O W NB A Y T O W N

H O U S T O NH O U S T O N

D E E R P A R KD E E R P A R K

C H A N N E L V I E WC H A N N E L V I E W

P A S A D E N AP A S A D E N A

G A L E N A P A R KG A L E N A P A R K

H I G H L A N D SH I G H L A N D S

S O U T H H O U S T O NS O U T H H O U S T O N

Black Duck Bay

Lower San Jacinto Bay

Cedar Bayou

Hunting Bayou

Armand Bayou

Carpenters Bayou

SPENCER HWY

RED BLUFF RD

E SAM HOUSTON PKWY

LA PORTE FRWY

DECKER DR

RICHEY ST

26TH

GULF FRWY

GALVESTON RDM

AIN ST

CLINTON DR

MAXEY RD

BAYTOWN EAST FRWY

FEDERAL RD

BAYTOWN EAST FRWY

LA PORTE FR WY

LA PORTE ISD

PASADENA ISD

DEER PARK ISD

GOOSE CREEK ISD

GALENA PARK ISD

HOUSTON ISDCHANNELVIEW ISD

CLEAR CREEK ISD BARBERS HILL ISD

NORTH FOREST ISD

Lee College

SJC North

SJC Central

SJC District

Map of the Deer Park Area - Zip 77536With ISD Boundaries

Prepared by P. JohnsonMarch 2005

0 3 61.5 Miles

LegendhighwaysDeer Park - 77536ISD boundaries

Note: The spatial areas defined for the demographic analysis used block group boundaries for analysis of Deer Park, TX.The display shown describes the zip area of Deer Park.

L A P O R T EL A P O R T ED E E R P A R KD E E R P A R KP A S A D E N AP A S A D E N A

H O U S T O NH O U S T O N B A Y T O W NB A Y T O W N


Armand Bayou

SPENCER HWY

LA PORTE FRWYRED BLUFF RD

26TH

E SA

M HOU

STO

N P

KW

Y

PASADENA FRWY

JEFFERSON RD

DEER PARK ISD

LA PORTE ISDPASADENA ISD

GALENA PARK ISD GOOSE CREEK ISD

CHANNELVIEW ISD

SJC Central

Zoom View Map of the Deer Park Area - Zip 77536With ISD Boundaries

Prepared by P. JohnsonMarch 2005

0 1 20.5 Miles

LegendhighwaysDeer Park - 77536ISD boundaries


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San Jacinto College Office of Research and Institutional Effectiveness

Profile of Deer Park, TX Claritas 2004 Demographics – Trends for 1970 to 2004 with 2009 Projections

Introduction and Data Methodology: The figures derived in this report are based on information gathered by the U.S. Bureau of the Census in its decennial censuses. The

database used for this report is referred to as a Neighborhood Change Data Base (NCDB) and was made available by The Urban Institute in

collaboration with GeoLytics (www.geolytics.com). After the Deer Park area was spatially defined by zip areas, census tract areas that fell

within the Deer Park boundaries were summarized by several social, demographic, economic and housing trends for 1970, 1980 and 1990.

Claritas block group areas were used for 2000, 2004 and 2009 projections. Census tracts are locally determined geographic units, usually

encompassing between 2,500 and 8,000 persons. Tracts are meant to represent "neighborhoods" by capturing a group of residents with

similar social characteristics. The old adage that "birds of a feather stick together" is usually representative of the demography of a

neighborhood. Because census tracts are re-defined every ten years, the NCDB made it possible to analyze the same geographic area by

normalizing previous census tract data (1970 – 1990) to apply to the 2000 census tract boundaries. This technique then allowed for an

electronic analysis of trend data to link such tracts and their associated variables to standard geographic boundaries. Moreover, the same

physical space can be analyzed over time. Data for 2000, 2004 and 2009 used block group areas for the spatial selection, which is an even

smaller geographical area than census tracts resulting in more precise demographic analysis for the Deer Park area for current year

estimates. Therefore, use caution when comparing Claritas data to other published demographic data that may not have used similar

methodologies.

The figures outlined in this report contain selected data elements that can be made comparable from one census to the next and are of

importance for communities to recognize the changing climate of their area. The NCDB data contained in this report does not provide

information on individuals directly in that all data have been aggregated to the census tracts or block group area contained by the Deer Park

region. Aggregated data preserves the confidentiality of individual respondents. Although data covers the four census points in time, it does

not cover the time in-between the census periods when other important events may have occurred. Use local knowledge of the Deer Park

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area to further assess changes that have occurred over time. For example, the Deer Park population upsurge between 1970 and 1980 may

be attributed to the petrochemical industry boom. It is also important to note that this report focuses on the Deer Park area that covers a

small part of Harris County. It is more complex to analyze a smaller portion of an area than it is to analyze larger geographic areas.

There has been much debate over census undercounts over the last several decades. For example, homeless individuals and other

individuals may be missing from overall census counts. However, it is calculated that the number of missed individuals in the U.S. Census

has fallen from around 5 percent in 1950 to under 2 percent in 1990. The 2000 census is thought to be one of the most accurate counts to

date, although an actual measure is not yet available. Census 2000 was also considered to be the largest peacetime effort in the history of

the United States.

In order to tabulate population by race for Census 2000, the Census Bureau provided counts for all 63 combinations of the six racial groups

(White, Black/African American, Native American/Alaskan Native, Asian, Native Hawaiian/Other Pacific Islander, and some other race) that

respondents could have chosen. In order to have comparable data, "race bridging" variables take all of the multiracial categories for Census

2000 and assign them into single racial groups. In addition to the race question, a separate "ethnicity" question asks each respondent

whether they consider themselves to be Hispanic or Latino. The ethnicity trend figure provided in this report aggregates the race variables

by Non-Hispanic single race compared to actual Hispanic race. Other figures in the report may not provide for aggregation using this

methodology so use caution when doing comparisons. In 1970, aggregation by Hispanic and non-Hispanic were not determined so easily.

The 1970 census determined "Spanish-American" population depending on the mother tongue spoken by the wife or head of the family and

reported figures also based on the region of the nation in which they lived.

Please contact the Office of Research & Institutional Effectiveness at San Jacinto College if you have any questions. Thank you.

For a comprehensive Claritas data definition glossary and methodology, please access the following site: http://www.claritas.com

Please access the SJC Office of Research & Institutional Effectiveness website for an electronic copy of this report and for other published reports: http://www2.sjcd.edu/research/index.htm

Please provide the appropriate credits to San Jacinto College & other mentioned data providers if you externally publish any part of this report. Thank you.

iii

San Jacinto College Office of Research & Institutional Effectiveness

Profile of Deer Park, TX - Claritas 2004 Demographics Executive Summary with comparison to the United States

Published: March, 2005

Population

x The population for Deer Park, TX is estimated to change from 28,520 to 29,020, resulting in a growth of 1.8% between the year 2000

and the current year. Over the next five years, the population is projected to grow by 2.4%. The Population in the United States is estimated to change from 281,421,906 to 292,936,668, resulting in a growth of 4.1% between 2000 and the current year. Over the next five years, the population is expected to grow by 4.8%.

x The current year median age for this population is 35.7, and the average age is 34.8. Five years from now, the median age is projected to be 36.5.

The current year median age for the United States is 36.0, while the average age is 36.9. Five years from now, the median age is projected to be 36.7.

The ethnicities for the information presented below represent single race selections (except for the Hispanic category) that represent the Non-Hispanic population:

x Of Deer Park’s current year population: 78.3% are White alone, 1.3% are Black or African American alone, 0.4% are American Indian or Alaska Native alone, 1.1% are Asian alone, 0.2% are Native Hawaiian or other Pacific Islander alone and 1.4% are Some Other Race.

For the entire United States: 67.0% are White alone, 12.1% are Black or African American alone, 0.7% are American Indian or Alaska Native alone, 4.0% are Asian alone, 0.1% are Native Hawaiian or other Pacific Islander alone and 1.9% are Some Other Race.

Deer Park’s current estimated Hispanic or Latino population is 17.6%, while the United States current estimated Hispanic or Latino population is 14.0%.

Households

x The number of households in this area is estimated to change from 9,615 to 9,883, resulting in an increase of 2.8% between 2000 and

the current year. Over the next five years, the number is expected to increase by 3.6%. The number of households in the United States is estimated to change from 105,480,101 to 109,949,228, resulting in an increase of 4.2% between 2000 and the current year. Over the next five years, the number is projected to increase by 5.0%.

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Household Income

x The average household income is estimated to be $82,160 for the current year, while the average household income for the United States is estimated to be $63,301 for the same time frame. The average household income in Deer Park is projected to increase 16.6% over the next five years, from $82,160 to $95,770. The United States is projected to have a 13.3% increase in average household income.

x The current year estimated per capita income for this area is $28,114, compared to an estimate of $24,092 for the United States as a whole.

Employment

x For Deer Park, 75.2% of the population is estimated to be age 16 and over for the current year. The employment status of this labor

force is as follows: 0.1% are in the armed forces, 67.1% are employed civilians, 4.1% are unemployed civilians, 28.7% are not in the labor force. For the United States, 77.8% of the population is estimated to be age 16 and over for the current year. Of this labor force: 0.5% are in the Armed Forces, 59.9% are employed civilians, 3.6% are unemployed civilians, and 35.9% are not in the labor force.

x For this area, 50.5% of the population is estimated to be employed and age 16 and over for the current year. The occupational classifications are as follows: 28.6% have occupation type blue collar, 60.5% are white collar, and 10.9% are service & farm workers. For the United States, 46.6% of the population is estimated to be employed and age 16 and over for the current year. The occupational classifications are as follows: 24.0% have occupation type blue collar, 60.0% are white collar, and 16.1% are service & farm workers.

The following data relate to population occupations, not actual business sites in the Deer Park area:

x For the civilian employed population age 16 and over in the Deer Park area, it is estimated that they are employed in the following occupational categories: 13.8% are in "Management, Business and Financial Operations", 18.0% are in "Professional and Related Occupations", 10.8% are in "Service", and 28.8% are in "Sales and Office". 0.1% are in "Farming, Forestry and Fishing", 10.9% are in "Construction, Extraction, and Maintenance", and 17.7% are in "Production, Transportation, and Material Moving". For the civilian employed population age 16 and over in the United States, it is estimated that they are employed in the following occupational categories: 13.6% are in "Management, Business and Financial Operations", 20.2% are in "Professional and Related Occupations", 14.8% are in "Service", and 26.7% are in "Sales and Office". 0.7% are in "Farming, Forestry and Fishing", 9.5% are in "Construction, Extraction, and Maintenance", and 14.5% are in "Production, Transportation, and Material Moving".

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Educational Attainment

x Currently, it is estimated that 4.9% of the population over 25 in Deer Park had earned a Masters. Professional, or Doctorate Degree and

11.8% had earned a Bachelor's Degree. In comparison, for the United States, it is estimated that 8.9% of the population over 25 in this area had earned a Masters. Professional, or Doctorate Degree and 15.7% had earned a Bachelor's Degree.

Dwellings

x Most of the dwellings (79.2%) in Deer Park are estimated to be Owner Occupied for the current year. For the entire country, the majority of housing units are Owner Occupied.

x The majority of dwellings in Deer Park (80.7%) are estimated to be "detached single units" for the current year. In the United States, the majority of dwellings are estimated to be "detached single units".

x The majority of housing units in this area (37.6%) are estimated to have been built between 1970 and 1979 for the current year. Most of the housing units in the United States (17.4%) are estimated to have been built between 1970 and 1979 for the current year.

PRIZM Summary

x The dominant PRIZM segment for Deer Park falls within The Affluentials group. The six segments in The Affluentials are one

socioeconomic rung down from the Elite Suburbs–with a 25 percent drop in median income–but their residents still enjoy comfortable, suburban lifestyles. The median income in S2 is nearly $60,000, the median home value is about $200,000, and the mostly couples in this social group tend to have college degrees and white-collar jobs. Asian Americans make up an important minority in these predominantly white segments. As consumers, The Affluentials are big fans of health foods, computer equipment, consumer electronics and the full range of big-box retailers.

x The dominant PRIZM group for the Deer Park area is comprised of households in the Beltway Boomers segment. Beltway Boomers are comprised of Baby-Boom families who reside in upscale suburbs. Their ages range from 35 to 64 and they are mostly comprised of professional white collar individuals with college level education. They frequent high school sporting events, eat health foods, are likely to subscribe to Business Week magazine and generally listen to soft contemporary radio. The second most dominant PRIZM segment for the Deer Park area are Kids & Cul-de-Sacs whose ages range from 25 to 54. This segment is also college educated and mostly white collar. They are more than likely to purchase children’s video games, go to Chuck E. Cheese restaurant, subscribe to Parenting magazine and watch Nickelodeon TV.

x See figure 9 for more PRIZM detail and methodology as well as comparisons to the USA and Texas.



Figure 1: Deer Park, TX - Population

Comparing 1970 to 2004:

1970 1980 1990 2000 2004 Estimate

2009 Projected Change Percent

Change12,847 22,827 27,704 28,520 29,020 29,726 16,173 125.9

Estimated figures use currently available data sources, whereas Projected figures use a projection calculation.

The figures in this report were derived from a 2004 Claritas ixpress demographic software using block group analysis for the Deer Park city area. Historical figures were derived using a GeoLytics database that normalized previous year census tract data to match 2000 boundaries for trend analysis reporting. All 2000 and current estimates and projections use Claritas. 1970, 1980 and 1990

used Geolyctics. Variances for comparative analysis appear insignificant.

Population:

Total Population

Comparing population changes from 1970 to 2004, Deer Park, TX experienced a 125.9 percent increase. The annual average growth rate for Deer Park is estimated at about 3.7% comparing 1970 to 2004.

0

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Total Population Trend for Deer Park

Total Population 12,847 22,827 27,704 28,520 29,020 29,726

1970 1980 1990 2000 2004 Estimate

2009 Projected

page 1 deer park demo - 2004.xls



Figure 2: Deer Park, TX - Ethnicity

3 1970 1980 1990 2000 2004 Estimate 2009 ProjectedEthnic Category: Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

White 12,417 96.7 21,079 92.3 24,025 86.7 23,048 80.8 22,719 78.3 22,145 74.5African American 4 0.0 62 0.3 257 0.9 360 1.3 382 1.3 422 1.4American Indian n/a n/a 20 0.1 125 0.5 96 0.3 106 0.4 120 0.4Asian n/a n/a 163 0.7 337 1.2 314 1.1 312 1.1 318 1.12 Other Race n/a n/a 5 0.0 38 0.1 361 1.3 396 1.4 434 1.5Hispanic 427 3.3 1,498 6.6 2,922 10.5 4,341 15.2 5,105 17.6 6,287 21.1

1 Actual Total Population 12,847 100.0 22,827 100.0 27,704 100.0 28,520 100.0 29,020 100.0 29,726 100.0


Ethnic Category: ChangePercent Change

White 10,302 83.0African American 378 9,450.0Hispanic 4,678 1,095.6

Total Population 16,173 125.9

Comparing ethnicity changes from 1970 to 2004 estimates, Deer Park, TX experienced a 1,095.6 percent increase in Hispanic population (32.2% avg. annual growth). Although the White population for Deer Park shows an increase of 83.0 percent compared to 1970, trend analysis shows a steady decline in the overall percentage of the white population for this area. The African American population experienced a 9,450.0 percent change (277.9 % avg. annual growth).

3 If an ethnic population is small for a particular geographic selection - the US Census will not report figures other than population totals to protect the confidentiality of respondents, such is the case with the 1970 African American population residing in Deer Park, TX.



Note: The US census 2000 has changed the way it captures ethnicity. In addition to the six racial groups, a separate "ethnicity" questions asks each respondent whether they consider themselves to be Hispanic or Latino. Respondents to the 2000 census were also allowed to select one or more of six racial groups. The ethnicities for this table represent single race selections (except for the

Hispanic category) that represent the Non-Hispanic population.1 Early census ethnicity data may not sum to the actual total population number, differences are slight and insignificant and due to changes in Hispanic counts.

(Summed total 1970 = 12,848)2 Other Race includes Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US census.


Figure 2 continued: Deer Park, TX - Ethnicity

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Ethnicity Trend for Deer Park, TX

White 96.7 92.3 86.7 80.8 78.3 74.5African American 0.0 0.3 0.9 1.3 1.3 1.4Hispanic 3.3 6.6 10.5 15.2 17.6 21.1

1970 1980 1990 2000 2004 Estimate

2009 Projected

Perc

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Figure 3: Deer Park, TX - Age Categories - Totals differ slightly from actual total population for early census yearscategory 1970 0 1980 0 1990 0 2000 0 2002 0 2007 0

1970 1980 1990 2000 2004 Estimate 2009 Projected

Total Population (All Races) Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

0-4 Years Old 1,362 10.6 2,077 9.1 2,109 7.6 1,797 6.3 1,823 6.3 1,805 6.1

5-9 Years Old 1,770 13.8 2,339 10.2 2,688 9.7 2,212 7.8 2,145 7.4 2,142 7.2

10-14 Years Old 1,652 12.9 2,459 10.8 2,604 9.4 2,609 9.1 2,643 9.1 2,584 8.7

15-24 Years Old 2,104 16.4 3,924 17.2 4,025 14.5 4,347 15.2 4,285 14.8 4,476 15.1

25-34 Years Old 2,342 18.2 4,676 20.5 4,692 16.9 3,439 12.1 3,307 11.4 3,204 10.8

35-44 Years Old 1,882 14.6 3,481 15.2 5,239 18.9 5,197 18.2 5,034 17.3 4,915 16.5

45-54 Years Old 1,143 8.9 2,160 9.5 3,279 11.8 4,539 15.9 4,849 16.7 5,025 16.9

55-64 Years Old 387 3.0 1,150 5.0 1,755 6.3 2,270 8.0 2,633 9.1 2,979 10.0

65-74 Years Old 138 1.1 351 1.5 864 3.1 1,313 4.6 1,341 4.6 1,431 4.8

75 Years Old Plus 67 0.5 210 0.9 449 1.6 797 2.8 960 3.3 1,165 3.9

Total 12,847 100.0 22,827 100.0 27,704 100.0 28,520 100.0 29,020 100.0 29,726 100.0

Population 25 Years Old Plus 5,959 46.4 12,028 52.7 16,278 58.8 17,555 61.6 18,124 62.5 18,719 63.0




Figure 3: Deer Park, TX - Age Categories continued:

The most prominent age group pyramid for Deer Park, TX for 2004 exists among the 35 to 44 age categories and the 45 to 54 age categories which suggests that the current population majority is middle-aged. This age group projects a spike in the 55 to 64 age group range for 2009.

Total Deer Park, TX Population: Age Categories Trend - Percents

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1970 10.6 13.8 12.9 16.4 18.2 14.6 8.9 3.0 1.1 0.51980 9.1 10.2 10.8 17.2 20.5 15.2 9.5 5.0 1.5 0.91990 7.6 9.7 9.4 14.5 16.9 18.9 11.8 6.3 3.1 1.62000 6.3 7.8 9.1 15.2 12.1 18.2 15.9 8.0 4.6 2.82004 Estimate 6.3 7.4 9.1 14.8 11.4 17.3 16.7 9.1 4.6 3.32009 Projected 6.1 7.2 8.7 15.1 10.8 16.5 16.9 10.0 4.8 3.9

0-4 Years Old

5-9 Years Old

10-14 Years Old

15-24 Years Old

25-34 Years Old

35-44 Years Old

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55-64 Years Old

65-74 Years Old

75 Years Old Plus




Figure 4a: Deer Park, TX - Educational Levels - DetailedFor Population 25 Years and Older: 2009 projections not available. 1970 & 1980 do not include "Associate degree."

1970 1980 1990 2000 2004 EstimateEducation Category: Number Percent Number Percent Number Percent Number Percent Number Percent

Completed 0-8 Years of School 740 12.4 939 7.8 691 4.2 610 3.5 632 3.5

Completed 9-11 Years of School 1,377 23.1 1,709 14.2 1,860 11.4 1,388 8.0 1,410 7.8

Completed High School (or GED) 2,012 33.8 4,582 38.1 5,144 31.6 5,716 32.8 5,901 32.6Completed 1-3 Years of College (some college - no degree) 929 15.6 3,075 25.6 4,789 29.4 5,425 31.1 5,668 31.3

Have an Associate Degree n/a n/a n/a n/a 1,284 7.9 1,433 8.2 1,497 8.3Have a Bachelors and or Graduate Professional Degree 902 15.1 1,723 14.3 2,510 15.4 2,870 16.5 3,016 16.6

1 Total Population 25 Years and Older 5,960 100.0 12,028 100.0 16,278 100.0 17,442 100.0 18,124 100.0



1 Total Population 25 Years and Older differs slightly from the actual count prior to 2004 due to US Census methodology - (25 plus totals only: actual 1970 = 5,959; actual 2000 = 17,555). The differences appear insignificant.

2004 Estimated Education Levels for Deer Park, TX

3.57.8

32.6 31.3

8.316.6

0.05.0

10.015.020.025.030.035.0

Completed 0-8 Years ofSchool

Completed 9-11 Years ofSchool

Completed High School(or GED)

Completed 1-3 Years ofCollege (some college -

no degree)

Have an AssociateDegree

Have a Bachelors and orGraduate Professional

Degree

Perc

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1970 data was not captured by the US census. 1980 does not include "other" or "Associate degree."

Figure 4b: Deer Park, TX - Educational Levels - Detailed by Ethnicity PercentsFor Population 25 Years and Older: 1970 data was not captured by the US census. 2004 estimates & 2009 Projections not available for this table.

1980: 1990: 2 2000:

Education Category:W

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Persons with Less than 9th grade Education 7.3 n/a 20.7 24.3 7.8 3.5 0.0 18.3 17.1 4.2 1.8 0.0 13.7 18.5 3.5Persons with Less than High School Diploma 14.4 n/a 15.4 6.7 14.2 10.9 24.6 13.3 17.7 11.4 6.9 18.6 14.2 16.0 8.0Persons with High School Diploma (or GED) 37.9 n/a 43.9 44.6 38.1 31.7 28.9 26.6 30.2 31.6 32.1 51.7 36.1 36.1 32.8

Persons with Some College No Degree 25.8 n/a 15.1 18.5 25.6 30.0 25.4 24.5 20.2 29.4 32.9 7.6 20.8 14.5 31.1

Persons with an Associate Degree n/a n/a n/a n/a n/a 7.8 11.4 9.1 8.7 7.9 8.6 3.5 6.9 8.6 8.2Have a Bachelors and or Graduate Professional Degree 14.6 n/a 4.9 5.9 14.3 16.0 9.6 8.2 6.1 15.4 17.8 18.6 8.3 6.2 16.5

Total 100.0 n/a 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

Figure 4c: Educational Levels of Total Population (25 Years & Older) by Summarized Categories & Ethnicity1980: 1990: 2 2000:

Education Category:

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Persons With Less than a High School Diploma 21.8 n/a 36.1 31.1 22.0 14.4 24.6 31.6 34.8 15.7 8.7 18.6 27.9 34.6 11.5Persons Without Any Post-Secondary Education who have HS Diploma

37.9 n/a 43.9 44.6 38.1 31.7 28.9 26.6 30.2 31.6 32.1 51.7 36.1 36.1 32.8

Persons With Post-Secondary Education 40.3 n/a 20.0 24.3 39.9 53.9 46.5 41.9 34.9 52.7 59.3 29.7 36.0 29.3 55.8




See footnotes for more definitions.

Figure 4c continued: Deer Park, TX - Educational Levels of Total Population (25 Years & Older)by Summarized Categories

The educational levels for Deer Park, TX indicate that the population 25 years and older are obtaining Post-Secondary education at a higher percentage comparing 2000 to 1980. Figure 4a estimates that for 2004, 56.2 percent of the Deer Park, TX population who are 25 and older has Post-Secondary education.

2 For this figure, Claritas ixpress 2000 figures by ethnicity are unavailable, GeoLytic published figures are used except for totals. Differences are slight.

Note: The US Census 2000 has changed the way it captures ethnicity; In addition to the six racial groups, a separate "ethnicity" question asks each respondent whether they consider themselves to be Hispanic or Latino. Respondents to the 2000 census were also allowed to select one or more of six racial groups. The majority of data for this table does not provide a count for Hispanic vs. Non-Hispanic, therefore ethnicity counts may be duplicated in some categories as Hispanics may have chosen more than one race. The 2000 census gives a Non-Hispanic white count, but does not provide a count for other racial groups who may have chosen more than one race. Data for the African American population for educational levels by ethnicity are not available for 1980. Data sample may be too small for an analysis and

respondents confidentiality is protected under the census data methodology.

1 Other Race includes Asian, Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US census.

Educational Levels of Total Deer Park, TX Population (25 Years & Older)by Summarized Categories

0.0

10.0

20.0

30.0

40.0

50.0

60.0Pe

rcen

t

Persons With Less than a High SchoolDiploma

22.0 15.7 11.5

Persons Without Any Post-SecondaryEducation

38.1 31.6 32.8

Persons With Post-Secondary Education 39.9 52.7 55.8

1980 1990 2000




Figure 5: Deer Park, TX - Business Facts - 2004 Business Sites by 2-digit Standard Industrial Classification (SIC) Code (data will differ slightly with NAICS data and other Biz Fact data)

Total Establishments Total Employees Sales ($ in Millions)

Establishments with 20 or more Employees

899 14,743 $1,603 133# % # % $ (Millions) # %

Agriculture & Natural Resources 11 1.22% 44 0.30% $2 0 0.00%01 Agricultural products: crops 0 0.00% 0 0.00% $0 0 0.00%02 Agricultural products: stock 1 0.11% 2 0.01% $0 0 0.00%07 Agricultural services 10 1.11% 42 0.28% $2 0 0.00%08 Forestry 0 0.00% 0 0.00% $0 0 0.00%09 Fishing, hunting, trapping 0 0.00% 0 0.00% $0 0 0.00%

Natural Resources extraction 2 0.22% 107 0.73% $10 1 0.75%10 Metal mining 0 0.00% 0 0.00% $0 0 0.00%12 Anthracite & bituminous 0 0.00% 0 0.00% $0 0 0.00%13 Oil & gas extraction 2 0.22% 107 0.73% $10 1 0.75%14 Nonmetallic mining 0 0.00% 0 0.00% $0 0 0.00%

Construction 85 9.45% 1,234 8.37% $197 14 10.53%15 General building contractors 27 3.00% 236 1.60% $64 4 3.01%16 Heavy constr. contractors 5 0.56% 44 0.30% $5 1 0.75%17 Special trade contractors 53 5.90% 954 6.47% $129 9 6.77%

Manufacturing 61 6.79% 2,601 17.64% $243 23 17.29%20 Food & kindred products 0 0.00% 0 0.00% $0 0 0.00%21 Tobacco manufacturers 0 0.00% 0 0.00% $0 0 0.00%22 Textile mill products 0 0.00% 0 0.00% $0 0 0.00%23 Apparel & textiles 2 0.22% 4 0.03% $0 0 0.00%24 Lumber & wood products 0 0.00% 0 0.00% $0 0 0.00%25 Furniture & fixtures 0 0.00% 0 0.00% $0 0 0.00%26 Paper & allied products 1 0.11% 28 0.19% $8 1 0.75%27 Printing & publishing 7 0.78% 38 0.26% $2 0 0.00%28 Chemical products 14 1.56% 1,782 12.09% $144 8 6.02%29 Petroleum & coal products 0 0.00% 0 0.00% $0 0 0.00%30 Rubber & plastic products 4 0.44% 144 0.98% $14 3 2.26%

2004 Total Business Sites by 2 digit SIC Code:

SIC Code / SIC Code Label

page 9Note: For sales figures in millions for this table: Multiply figure * 1,000,000 for exact sales dollars.

$2 would compute to $2,000,000. Tot. estimated sales for area = 1.6 billion dollars. deer park demo - 2004.xls



899 14,743 $1,603 133# % # % $ (Millions) # %



31 Leather products 0 0.00% 0 0.00% $0 0 0.00%32 Stone, clay & glass products 3 0.33% 103 0.70% $20 2 1.50%33 Primary metal industries 1 0.11% 43 0.29% $4 1 0.75%34 Fabricated metal products 5 0.56% 172 1.17% $18 3 2.26%35 Machinery, not electrical 13 1.45% 154 1.04% $17 3 2.26%36 Electric & electronic mach. 1 0.11% 18 0.12% $1 0 0.00%37 Transportation equipment 2 0.22% 16 0.11% $2 0 0.00%38 Instruments & related 4 0.44% 92 0.62% $13 2 1.50%39 Miscellaneous manufacturing 4 0.44% 7 0.05% $1 0 0.00%

Transportation, Utilities 44 4.89% 692 4.69% $77 11 8.27%40 Railroad transportation 0 0.00% 0 0.00% $0 0 0.00%41 Local & inter-urban 4 0.44% 28 0.19% $1 0 0.00%42 Trucking and warehousing 15 1.67% 291 1.97% $30 2 1.50%43 U.S. postal service 1 0.11% 46 0.31% $0 1 0.75%44 Water transportation 3 0.33% 10 0.07% $1 0 0.00%45 Transportation by air 0 0.00% 0 0.00% $0 0 0.00%46 Pipelines, except gas 2 0.22% 44 0.30% $8 1 0.75%47 Transportation services 11 1.22% 134 0.91% $18 3 2.26%48 Communications 3 0.33% 28 0.19% $3 1 0.75%49 Electric, gas, sanitation 5 0.56% 111 0.75% $14 3 2.26%

Wholesale Trade 45 5.01% 1,975 13.40% $350 12 9.02%50 Wholesale: durable goods 33 3.67% 1,329 9.01% $232 10 7.52%51 Wholesale: nondur. goods 12 1.33% 646 4.38% $118 2 1.50%

Retail Trade 185 20.58% 1,855 12.58% $203 22 16.54%52 Building, garden supplies 15 1.67% 440 2.98% $61 6 4.51%53 General merchandise stores 6 0.67% 253 1.72% $28 3 2.26%54 Food stores 25 2.78% 283 1.92% $46 3 2.26%55 Auto dealers, gas stations 18 2.00% 68 0.46% $13 0 0.00%56 Apparel, accessory stores 10 1.11% 27 0.18% $2 0 0.00%57 Furniture, home furnishings 17 1.89% 52 0.35% $12 0 0.00%58 Eating & drinking places 45 5.01% 578 3.92% $28 9 6.77%59 Miscellaneous 49 5.45% 154 1.04% $14 1 0.75%

Finance, Insurance, Real Estate 65 7.23% 440 2.98% $83 4 3.01%60 Banking 10 1.11% 133 0.90% $30 2 1.50%61 Credit agencies, not banks 3 0.33% 26 0.18% $8 0 0.00%





899 14,743 $1,603 133# % # % $ (Millions) # %



62 Security, commodity brokers 3 0.33% 16 0.11% $3 0 0.00%63 Insurance carriers 1 0.11% 11 0.07% $2 0 0.00%64 Insurance Agents, Brokers and Service 20 2.22% 69 0.47% $16 0 0.00%65 Real estate 27 3.00% 184 1.25% $25 2 1.50%67 Holding & other companies 1 0.11% 1 0.01% $0 0 0.00%

Services 371 41.27% 5,338 36.21% $440 41 30.83%70 Hotels & other lodging 3 0.33% 52 0.35% $2 2 1.50%72 Personal services 81 9.01% 298 2.02% $12 2 1.50%73 Business services 48 5.34% 545 3.70% $39 5 3.76%75 Auto repairs & garages 27 3.00% 142 0.96% $8 1 0.75%76 Misc. repair services 21 2.34% 98 0.66% $14 1 0.75%78 Motion pictures 9 1.00% 164 1.11% $28 1 0.75%79 Amusement & recreation 25 2.78% 210 1.42% $16 2 1.50%80 Health services 39 4.34% 336 2.28% $30 3 2.26%81 Legal services 11 1.22% 29 0.20% $6 0 0.00%82 Educational services 18 2.00% 2,381 16.15% $190 14 10.53%83 Social services 11 1.22% 208 1.41% $10 3 2.26%84 Museums, botanical, zoos 0 0.00% 0 0.00% $0 0 0.00%86 Membership organizations 34 3.78% 159 1.08% $10 0 0.00%87 Engineering & management 42 4.67% 713 4.84% $75 7 5.26%89 Misc. services 2 0.22% 3 0.02% $0 0 0.00%

90 Government 21 2.34% 377 2.56% $0 4 3.01%99 Non-classifiable 9 1.00% 80 0.54% $0 1 0.75%





Figure 6: Deer Park, TX - Household Types

1970 1980 1990 2000 2004 2009Household Types Number % Number % Number % Number % Number % Number %

Total Family Households 3,182 95.6 6,389 91.0 7,738 87.1 7,939 82.6 8,114 82.1 8,341 81.5Total Non-Family Households 147 4.4 634 9.0 1,143 12.9 1,676 17.4 1,769 17.9 1,894 18.5Total Households 3,329 100.0 7,023 100.0 8,881 100.0 9,615 100.0 9,883 100.0 10,235 100.0

Household Types Change Percent Change

Total Family Households 4,932 155.0Total Non-Family Households 1,622 1,103.4

Total Households 6,554 196.9

A family is defined as a household with 2 or more blood-related or marriage-related individuals and is typically representative of more traditional household arrangements. Non-Family households can represent singles or individuals living together who are not blood or marriage related.




Comparing the total number of Households from 1970 to 2004, Deer Park, TX experienced a 196.9 percent increase or about 5.8 percent average annual growth. Non-Family or Non-traditional Households experienced a 1,103.4 percent change comparing 1970 to 2004 for an average annual growth of about 32.5 percent suggesting that households with Non-Family persons experienced a growing trend for Deer Park, TX.

Household Type Trend for Deer Park, TX

0.0

50.0

100.0

150.0

Perc

ent

Total Family Households 95.6 91.0 87.1 82.6 82.1 81.5

Total Non-Family Households 4.4 9.0 12.9 17.4 17.9 18.5

1970 1980 1990 2000 2004 2009

2004 Household Type

Family HHlds82.1%Total Non-

Family HHlds17.9%


Figure 7: Deer Park, TX - Income Trends

1970 1980 1990 2000 2004 2009Income Information: Number % Number % Number % Number % Number % Number %

Families With Income Less than $15,000 2,336 71.9 623 9.8 464 6.0 335 4.2 358 4.4 300 3.6Families With $15,000-$24,999 in Income 819 25.2 1,468 23.0 672 8.7 379 4.8 393 4.8 338 4.1Families With $25,000-$49,999 in Income 96 3.0 3,871 60.6 2,917 37.7 1,706 21.6 1,455 17.9 1,226 14.7Families With Income GT or equal to $50,000 0 0.0 427 6.7 3,685 47.6 5,495 69.4 5,908 72.8 6,477 77.71 Total Number of Family Incomes calculated 3,251 100.0 6,389 100.0 7,738 100.0 7,915 100.0 8,114 100.0 8,341 100.0Total Population 12,847 100.0 22,827 100.0 27,704 100.0 28,520 100.0 29,020 100.0 29,726 100.0Median Family Income n/a n/a $37,902.40 $68,587.00 $76,617.00 $88,869.00Average Family Income $12,788.50 $29,806.42 $50,414.19 $80,728.00 $87,132.00 $102,380.002 Income Equivalence $60,652.77 $66,592.08 $70,981.12 $86,268.76 $87,132.00 n/a

Change Percent Change

26,479 43.7 The Average Family Income experienced a 581.3 Percent Change comparing 2004 to 1970. However, when reviewing income equivalence (purchasing power), the change represents about 43.7 percent or about 1.3 percent average annual growth.

1 Total Number of Family Incomes - Due to US Census methodology for calculating family incomes, some census family incomes exceed the actual number of family households presented in figure 6 for earlier years. Some family households consist of more than one family and were included in the calculation for earlier years. 36 family incomes for 2000 are unavailable.

2 How much money would be equivalent today (using 2003 stats) to have the same purchasing power as the average family income for year represented? These relative values were produced using an online calculator created by John J. McCusker (Ewing Halsell Professor of American History and Professor of Economics), Trinity University, San Antonio, Texas, "Comparing the Purchasing Power of Money in the United States (or Colonies) from 1665 to Any Other Year Including the Present" Economic History Services, 2004, URL :

http://www.eh.net/hmit/ppowerusd/

Income Equivalence

Comparing 1970 to 2004:2 Income

Equivalence

Average Family Income Trend for Deer Park, TX

$12,788.50$29,806.42

$50,414.19

$80,728.00 $87,132.00$102,380.00

$0.00

$25,000.00

$50,000.00

$75,000.00

$100,000.00

$125,000.00

1970 1980 1990 2000 2004 2009

Avg

. Inc

ome

($)




Figure 8a: Deer Park, TX - Deer Park ISD - All Schools Combined - Pre-K through 12th Grade1993-94 to 2003-04 Change

Ethnic Category: Count Percent Count Percent Difference % DifferenceAfrican American 111 1.0 170 1.4 59 53.2Hispanic 2,044 18.5 3,944 33.6 1,900 93.0White 8,635 78.3 7,359 62.6 -1,276 -14.8Asian / Pacific Islander n/a n/a 243 2.1 n/a n/aNative American n/a n/a 31 0.3 n/a n/a1 Other 234 2.1 0 0.0 -234 -100.0Total 11,024 100.0 11,747 100.0 723 6.6

High Schools Included in this figure:Deer Park HSFor a listing of all Deer Park ISD schools,please visit the PIEMS website.

1993-94 2003-04

1 Other Race includes Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US Census.

Data extracted using the PIEMS website - School Demographic Reports

PIEMS Data for 1993-94 is not available for Asian or Native American ethnic categories.Years represent academic year (i.e., Fall, Spring, Summer I and II)

2003-04 Area High School Ethnicityfor Deer Park, TX

Hispanic33.6%

White62.6%

Native American

0.3%

African American

1.4%

Asian / Pacific

Islander2.1%

1993-94 Area High School Ethnicityfor Deer Park, TX

1 Other5.5%

White78.3%

African American

1.0%

Hispanic18.5%


Figure 8b: Deer Park ISD - All Area Schools (Pre-K through 12th) Ethnicity Percent TrendsPre-Kindergarten through 12th GradeData extracted from PIEMS website.

Year African American Hispanic White Economically

Disadvantaged

Note: Other Ethnicities are not available 1994 1.0% 18.5% 78.3% 18.7%historically for this figure and therefore 1995 1.0% 19.7% 77.2% 19.8%are not included: See figure 8c for more 1996 1.1% 20.9% 76.0% 20.1%detail. 1997 1.0% 22.0% 75.0% 20.4%

1998 1.0% 23.2% 73.8% 21.2%1999 1.1% 24.4% 72.3% 21.6%2000 1.2% 26.3% 70.4% 22.5%2001 1.4% 27.7% 68.8% 23.7%2002 1.3% 29.3% 67.1% 24.3%2003 1.5% 31.3% 65.0% 26.2%2004 1.4% 33.6% 62.6% 29.4%

The total student enrollment for Deer Park ISD for 2003-04 was 11,747. For 1993-94 the enrollment was 11,024 representing about a 6.6 percent increase.Deer Park, TX currently serves zip codes: 77536

Percents

Deer Park, TX ISD - Ethnicity Trends

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Perc

ent

African American 1.0% 1.0% 1.1% 1.0% 1.0% 1.1% 1.2% 1.4% 1.3% 1.5% 1.4%

Hispanic 18.5% 19.7% 20.9% 22.0% 23.2% 24.4% 26.3% 27.7% 29.3% 31.3% 33.6%

White 78.3% 77.2% 76.0% 75.0% 73.8% 72.3% 70.4% 68.8% 67.1% 65.0% 62.6%

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004


San Jacinto CollegeOffice of Research and Institutional Effectiveness


Figure 8c: Deer Park, TX - Detail by High School (9th through 12th) Ethnicity Trends 1993-94 vs. 2003-04

1993-94 to 2003-04 Change

Deer Park HS African American 27 0.9 41 1.2 14 51.9Deer Park HS Hispanic 516 17.3 991 27.8 475 92.1Deer Park HS White 2,365 79.3 2,448 68.8 83 3.5Deer Park HS Asian/Pacific Islander n/a n/a 72 2.0 n/a n/aDeer Park HS Native American n/a n/a 8 0.2 n/a n/aDeer Park HS 1 Other 76 2.5 0 0.0 -76 -100.0Deer Park HS Total 2,984 100.0 3,560 100.0 576 19.3Wolters Accelerated HS information included with Deer Park HS

1993-94 to 2003-04 Change

Deer Park ISD African American 111 1.0 170 1.4 59 53.2Deer Park ISD Hispanic 2,044 18.5 3,944 33.6 1,900 93.0Deer Park ISD White 8,635 78.3 7,359 62.6 -1,276 -14.8Deer Park ISD Asian/Pacific Islander n/a n/a 243 2.1 n/a n/aDeer Park ISD Native American n/a n/a 31 0.3 n/a n/aDeer Park ISD 1 Other 234 2.1 0 0.0 -234 -100.0Deer Park ISD Total 11,024 100.0 11,747 100.0 723 6.6

1 Other Race includes Native Hawaiian and other Pacific Islander as well as other races that are not currently captured by the US Census.Data extracted using the PIEMS website - School Demographic Reports

Some ethnicities were not captured in 1993-94 and are labeled as n/a.

1993-94 2003-04

Deer Park ISD - All Schools Combined - Pre-K through 12th Grade

Deer Park ISD - Deer Park HS - 9th through 12th grade

1993-94 2003-04




Figure 9: Deer Park, TX - 2004 PRIZM NE Household Segments - Segment Snapshots

PRIZM®Lifestyle Segmentation System

PRIZM is the original and most widely used neighborhood target marketing system in the United States. In fact, Claritas founded the U.S. geodemographic industry when it launched the first PRIZM segmentation system in 1974. PRIZM is unique in the field of geodemography because it capitalizes on three decades of segmentation experience. Claritas has assisted thousands of clients with target-marketing projects to identify whom their customers and best prospects are, describe what they are like, locate the areas where they live, and determine how to reach them most cost-effectively.

PRIZM's catchy cluster nicknames and memorable icons work. They help users grasp the demographic and lifestyle constructs of each segment very quickly. Most importantly, they help marketers communicate their targeting plans to senior management, advertising agencies, media buyers, primary research providers, and others in a straightforward manner - much more effectively than dry statistical terminology, or long drawn-out demographic monologues.

Methodology

The starting point in the creation of PRIZM is the U.S. Census. The PRIZM model is recreated upon completion of the census every ten years. The assignment of PRIZM clusters to neighborhood geography is performed annually using the latest geographic rosters, updated demographics, and behavioral data. The primary geographic unit for demographic-factor analysis and system development is the census block group, the smallest neighborhood geography consistent with statistical reliability and data availability (block groups average 250-550 households). Factor analysis of census data reveals several dozen demographic and lifestyle variables in six categories that explain most of the statistical variance between neighborhood types: social rank, household composition, mobility, ethnicity, urbanization and housing. Cluster analysis (of these factors) produces the basic neighborhood types. These basic clusters are tested, refined, and calibrated with actual consumer-purchase data. Behavioral tests and enhancements to PRIZM taps millions of consumer-purchase records from multiple sources covering auto buyers, magazine subscribers, real estate transactions, consumer credit, direct marketing response, and consumer-expenditure data. The resulting system provides a flexible framework for decision making that is consistent from one level of geography to another. For instance, the PRIZM assignments for the 5-digit ZIP Code can be instantly and accurately translated into assignments for block groups, tracts, or ZIP+4s. Marketers use systems like PRIZM to identify, locate, and reach their best marketing opportunities.

Page 17 deer park demo - 2004.xls

Figure 9 continued: Deer Park, TX - 2004 PRIZM NE Household Segments - Segment Snapshots

N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %

Households by PRIZM NE Segment 9,883 7,922,129 109,949,228 Deer Park Rank

17 Beltway Boomers 2,125 21.50% 109,731 1.39% 1,056,083 0.96% 1The members of the postwar Baby Boom are all grown up. Today, these Americans are in their forties and fifties, and one segment of this huge cohort-college-educated, upper-middle-class and home-owning-is found in Beltway Boomers. Like many of their peers who married late, these Boomers are still raising children in comfortable suburban subdivisions, and they're pursuing kid-centered lifestyles.

18 Kids & Cul-de-Sacs 1,610 16.29% 233,281 2.94% 1,707,202 1.55% 2Upscale, suburban, married couples with children-that's the skinny on Kids & Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence and children translates into large outlays for child-centered products and services.

02 Blue Blood Estates 1,269 12.84% 98,460 1.24% 1,080,848 0.98% 3

Blue Blood Estates is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. The nation's second-wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six-figure incomes earned by business executives, managers and professionals.

36 Blue-Chip Blues 1,076 10.89% 183,526 2.32% 1,362,607 1.24% 4

Blue-Chip Blues is known as a comfortable lifestyle for young, sprawling families with well-paying blue-collar jobs. Ethnically diverse-with a significant presence of Hispanics and African-Americans-the segment's aging neighborhoods feature compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

06 Winner's Circle 947 9.58% 146,527 1.85% 1,140,375 1.04% 5Among the wealthy suburban lifestyles, Winner's Circle is the youngest, a collection of mostly 25- to 34-year-old couples with large families in new-money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income of nearly $90,000, Winner's Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %52 Suburban Pioneers 658 6.66% 140,572 1.77% 1,152,795 1.05% 6Suburban Pioneers represents one of the nation's eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner-ring suburbs. They live in aging homes and garden-style apartment buildings, where the jobs are blue-collar and the money is tight. But what unites these residents-a diverse mix of whites, Hispanics and African-Americans-is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods.

19 Home Sweet Home 479 4.85% 96,687 1.22% 1,916,297 1.74% 7Widely scattered across the nation's suburbs, the residents of Home Sweet Home tend to be upper-middle-class married couples living in mid-sized homes with few children. The adults in the segment, mostly between the ages of 25 and 54, have gone to college and hold professional and white-collar jobs. With their upscale incomes and small families, these folks have fashioned comfortable lifestyles, filling their homes with toys, TV sets and pets.

30 Suburban Sprawl 369 3.73% 61,734 0.78% 1,444,129 1.31% 8

Suburban Sprawl is an unusual American lifestyle: a collection of midscale, middle-aged singles and couples living in the heart of suburbia. Typically members of the Baby Boom generation, they hold decent jobs, own older homes and condos, and pursue cocooning versions of the American Dream. Among their favorite activities are jogging on treadmills, playing trivia games and renting videos.

39 Domestic Duos 328 3.32% 88,682 1.12% 1,182,871 1.08% 9

Domestic Duos represents a middle-class mix of mainly over 55 singles and married couples living in older suburban homes. With their high-school educations and fixed incomes, segment residents maintain an easy-going lifestyle. Residents like to socialize by going bowling, seeing a play, meeting at the local fraternal order or going out to eat.

03 Movers & Shakers 234 2.37% 84,123 1.06% 1,734,579 1.58% 10Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual-income couples who are highly educated, typically between the ages of 35 and 54 and often with children. Given its high percentage of executives and white-collar professionals, there's a decided business bent to this segment: Movers & Shakers rank number-one for owning a small business and having a home office.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %21 Gray Power 180 1.82% 45,282 0.57% 1,162,080 1.06% 11

The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home-owning suburbanites who are aging in place rather than moving to retirement communities. Gray Power reflects this trend, a segment of older, midscale singles and couples who live in quiet comfort.

49 American Classics 104 1.05% 108,460 1.37% 1,124,829 1.02% 12

They may be older, lower-middle class and retired, but the residents of American Classics are still living the American Dream of home ownership. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties to their neighborhoods.

44 New Beginnings 101 1.02% 226,383 2.86% 1,708,932 1.55% 13Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twentysomething singles and couples just starting out on their career paths-or starting over after recent divorces or company transfers. Ethnically diverse-with nearly half its residents Hispanic, Asian or African-American-New Beginnings households tend to have the modest living standards typical of transient apartment dwellers.

01 Upper Crust 94 0.95% 75,646 0.95% 1,666,836 1.52% 14

The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America-a haven for empty-nesting couples over 55 years old. No segment has a higher concentration of residents earning over $200,000 a year or possessing a postgraduate degree. And none has a more opulent standard of living.

22 Young Influentials 93 0.94% 149,058 1.88% 1,622,973 1.48% 15Once known as the home of the nation's yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. Today, the segment is a common address for young, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs and casual-dining restaurants.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %15 Pools & Patios 80 0.81% 48,927 0.62% 1,353,476 1.23% 16

Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban families to one for mature, empty-nesting couples. In these stable neighborhoods graced with backyard pools and patios-the highest proportion of homes were built in the 1960s-residents work as white-collar managers and professionals, and are now at the top of their careers.

46 Old Glories 80 0.81% 100,598 1.27% 1,092,098 0.99% 16

Old Glories are the nation's downscale suburban retirees, Americans aging in place in older apartment complexes. These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home-centered lifestyles. They're among the nation's most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates.

14 New Empty Nests 55 0.56% 45,318 0.57% 1,158,142 1.05% 18

With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active-and activist-lifestyles. Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest-home retirement. This is the top-ranked segment for all-inclusive travel packages; the favorite destination is Italy.

57 Old Milltowns 1 0.01% 123,452 1.56% 1,565,868 1.42% 19

America's once-thriving mining and manufacturing towns have aged-as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples, living on downscale incomes in pre-1960 homes and apartments. For leisure, they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants.

04 Young Digerati 0 0.00% 54,539 0.69% 1,375,891 1.25% 20

Young Digerati are the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars-from juice to coffee to microbrew.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %05 Country Squires 0 0.00% 163,195 2.06% 2,009,880 1.83% 20The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who've fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six-figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking.

07 Money & Brains 0 0.00% 82,147 1.04% 2,271,572 2.07% 20

The residents of Money & Brains seem to have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these citydwellers, predominantly white with a high concentration of Asian Americans, are married couples with few children who live in fashionable homes on small, manicured lots.

08 Executive Suites 0 0.00% 75,307 0.95% 1,169,479 1.06% 20Executive Suites consists of upper-middle-class singles and couples typically living just beyond the nation's beltways. Filled with significant numbers of Asian Americans and college graduates-both groups are represented at more than twice the national average-this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment.

09 Big Fish, Small Pond 0 0.00% 94,165 1.19% 2,352,022 2.14% 20

Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology.

10 Second City Elite 0 0.00% 106,155 1.34% 1,299,663 1.18% 20There's money to be found in the nation's smaller cities, and you're most likely to find it in Second City Elite. The residents of these satellite cities tend to be prosperous executives who decorate their $200,000 homes with multiple computers, large-screen TV sets and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities-from reading books to attending theater to dance productions.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %11 God's Country 0 0.00% 60,570 0.76% 1,686,225 1.53% 20When city dwellers and suburbanites began moving to the country in the 1970s, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upper-income couples in spacious homes. Typically college-educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure.

12 Brite Lites, Li'l City 0 0.00% 120,561 1.52% 1,624,448 1.48% 20

Not all of the America's chic sophisticates live in major metros. Brite Lights, Li'l City is a group of well-off, middle-aged couples settled in the nation's satellite cities. Residents of these typical DINK (double income, no kids) households have college educations, well-paying business and professional careers and swank homes filled with the latest technology.

13 Upward Bound 0 0.00% 285,974 3.61% 1,711,059 1.56% 20

More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. Residents of Upward Bound tend to be kid-obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment.

16 Bohemian Mix 0 0.00% 109,012 1.38% 2,039,556 1.85% 20

A collection of young, mobile urbanites, Bohemian Mix represents the nation's most liberal lifestyles. Its residents are a progressive mix of young singles and couples, students and professionals, Hispanics, Asians, African-Americans and whites. In their funky rowhouses and apartments, Bohemian Mixers are the early adopters who are quick to check out the latest movie, nightclub, laptop and microbrew.

20 Fast-Track Families 0 0.00% 165,314 2.09% 1,611,470 1.47% 20With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems and video games. They take advantage of their rustic locales by camping, boating and fishing.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %23 Greenbelt Sports 0 0.00% 56,782 0.72% 1,788,064 1.63% 20

A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. Most of these middle-aged residents are married, college-educated and own new homes; about a third have children. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking.

24 Up-and-Comers 0 0.00% 116,478 1.47% 1,345,154 1.22% 20

Up-and-Comers is a stopover for young, midscale singles before they marry, have families and establish more deskbound lifestyles. Found in second-tier cities, these mobile, twentysomethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment.

25 Country Casuals 0 0.00% 51,262 0.65% 1,484,106 1.35% 20

There's a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper-middle-class households that have started to empty-nest. Workers here-and most households boast two earners-have well-paying blue- or white collar jobs, or own small businesses. Today these Baby-Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat.

26 The Cosmopolitans 0 0.00% 47,326 0.60% 1,322,925 1.20% 20Educated, midscale and multi-ethnic, The Cosmopolitans are urbane couples in America's fast-growing cities. Concentrated in a handful of metros-such as Las Vegas, Miami and Albuquerque-these households feature older home-owners, empty-nesters and college graduates. A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

27 Middleburg Managers 0 0.00% 121,208 1.53% 2,055,156 1.87% 20

Middleburg Managers arose when empty-nesters settled in satellite communities which offered a lower cost of living and more relaxed pace. Today, segment residents tend to be middle-class and over 55 years old, with solid managerial jobs and comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %28 Traditional Times 0 0.00% 107,037 1.35% 2,931,705 2.67% 20Traditional Times is the kind of lifestyle where small-town couples nearing retirement are beginning to enjoy their first empty-nest years. Typically in their fifties and sixties, these middle-class Americans pursue a kind of granola-and-grits lifestyle. On their coffee tables are magazines with titles ranging from Country Living and Country Home to Gourmet and Forbes. But they're big travelers, especially in recreational vehicles and campers.

29 American Dreams 0 0.00% 104,396 1.32% 2,438,735 2.22% 20

American Dreams is a living example of how ethnically diverse the nation has become: more than half the residents are Hispanic, Asian or African-American. In these multilingual neighborhoods-one in ten speaks a language other than English-middle-aged immigrants and their children live in middle-class comfort.

31 Urban Achievers 0 0.00% 138,843 1.75% 1,873,089 1.70% 20

Concentrated in the nation's port cities, Urban Achievers is often the first stop for up-and-coming immigrants from Asia, South America and Europe. These young singles and couples are typically college-educated and ethnically diverse: about a third are foreign-born, and even more speak a language other than English.

32 New Homesteaders 0 0.00% 189,789 2.40% 2,151,180 1.96% 20Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled with new ranches and Cape Cods. With decent-paying jobs in white-collar and service industries, these dual-income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.

33 Big Sky Families 0 0.00% 172,719 2.18% 1,788,172 1.63% 20Scattered in placid towns across the American heartland, Big Sky Families is a segment of young rural families who have turned high school educations and blue-collar jobs into busy, middle-class lifestyles. Residents like to play baseball, basketball and volleyball, besides going fishing, hunting and horseback riding. To entertain their sprawling families, they buy virtually every piece of sporting equipment on the market.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %34 White Picket Fences 0 0.00% 205,536 2.59% 1,385,173 1.26% 20

Midpoint on the socioeconomic ladder, residents in White Picket Fences look a lot like the stereotypical American household of a generation ago: young, middle-class, married with children. But the current version is characterized by modest homes and ethnic diversity-including a disproportionate number of Hispanics and African-Americans.

35 Boomtown Singles 0 0.00% 131,525 1.66% 1,350,821 1.23% 20

Affordable housing, abundant entry-level jobs and a thriving singles scene-all have given rise to the Boomtown Singles segment in fast-growing satellite cities. Young, single and working-class, these residents pursue active lifestyles amid sprawling apartment complexes, bars, convenience stores and laundromats.

37 Mayberry-ville 0 0.00% 95,005 1.20% 2,458,525 2.24% 20Like the old Andy Griffith show set in a quaint picturesque berg, Mayberry-ville harks back to an old-fashioned way of life. In these small towns, middle-class couples and families like to fish and hunt during the day, and stay home and watch TV at night. With lucrative blue-collar jobs and moderately priced housing, residents use their discretionary cash to purchase boats, campers, motorcycles and pickup trucks.

38 Simple Pleasures 0 0.00% 180,098 2.27% 2,770,796 2.52% 20

With more than two-thirds of its residents over 65 years old, Simple Pleasures is mostly a retirement lifestyle: a neighborhood of lower-middle-class singles and couples living in modestly priced homes. Many are high school-educated seniors who held blue-collar jobs before their retirement. And a disproportionate number served in the military; no segment has more members of veterans clubs.

40 Close-In Couples 0 0.00% 66,488 0.84% 1,297,051 1.18% 20

Close-In Couples is a group of predominantly older, African-American couples living in older homes in the urban neighborhoods of mid-sized metros. High school educated and empty nesting, these 55-year-old-plus residents typically live in older city neighborhoods, enjoying secure and comfortable retirements.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %41 Sunset City Blues 0 0.00% 151,519 1.91% 1,880,365 1.71% 20

Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of lower-middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend to own their homes but have modest educations and incomes. They maintain a low-key lifestyle filled with newspapers and television by day, and family-style restaurants at night.

42 Red, White & Blues 0 0.00% 59,873 0.76% 1,297,475 1.18% 20The residents of Red, White & Blues typically live in exurban towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes. Middle-aged, high school educated and lower-middle class, these folks tend to have solid, blue-collar jobs in manufacturing, milling and construction.

43 Heartlanders 0 0.00% 139,448 1.76% 2,227,418 2.03% 20America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of middle-aged couples with working-class jobs living in sturdy, unpretentious homes. In these communities of small families and empty-nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating.

45 Blue Highways 0 0.00% 102,364 1.29% 1,880,346 1.71% 20

On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape. Among lifestyles, Blue Highways is the standout for lower-middle-class couples and families who live in isolated towns and farmsteads. Here, Boomer men like to hunt and fish, the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert.

47 City Startups 0 0.00% 155,417 1.96% 1,363,111 1.24% 20In City Startups, young, multi-ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafes, bars, laundromats and clubs that cater to twentysomethings. One of the youngest segments in America-with ten times as many college students as the national average-these neighborhoods feature low incomes and high concentrations of Hispanics and African-Americans.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %48 Young & Rustic 0 0.00% 128,009 1.62% 2,165,554 1.97% 20

Like the soap opera that inspired its nickname, Young & Rustic is composed of young, restless singles. Unlike the glitzy soap denizens, however, these folks tend to be lower income, high school-educated and living in tiny apartments in the nation's exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast-paced lifestyles centered on sports, cars and dating.

50 Kid Country, USA 0 0.00% 126,908 1.60% 1,340,551 1.22% 20

Widely scattered throughout the nation's heartland, Kid Country, USA is a segment dominated by large families living in small towns. Predominantly white, with an above-average concentration of Hispanics, these young, these working-class households include homeowners, renters and military personnel living in base housing; about 20 percent of residents own mobile homes.

51 Shotguns & Pickups 0 0.00% 139,075 1.76% 1,815,269 1.65% 20The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families-more than half have two or more kids-living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than anywhere else in the nation.

53 Mobility Blues 0 0.00% 116,687 1.47% 1,435,560 1.31% 20

Young singles and single parents make their way to Mobility Blues, a segment of working-class neighborhoods in America's satellite cities. Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower-income blue-collar jobs. Surveys show they excel in going to movies, playing basketball and shooting pool

54 Multi-Culti Mosaic 0 0.00% 131,254 1.66% 1,907,404 1.73% 20

An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %55 Golden Ponds 0 0.00% 140,723 1.78% 1,927,889 1.75% 20Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school-educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects.

56 Crossroads Villagers 0 0.00% 136,220 1.72% 2,192,714 1.99% 20

With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school-educated, with lower-middle incomes and modest housing; one-quarter live in mobile homes. And there's an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting.

58 Back Country Folks 0 0.00% 170,754 2.16% 2,646,747 2.41% 20

Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 55 years old and living in older, modest-sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape.

59 Urban Elders 0 0.00% 47,356 0.60% 1,500,247 1.36% 20

For Urban Elders-a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami-life is often an economic struggle. These communities have high concentrations of Hispanics and African-Americans, and tend to be downscale, with singles living in older apartment rentals.

60 Park Bench Seniors 0 0.00% 78,903 1.00% 1,221,808 1.11% 20

Park Bench Seniors typically are retired singles living in the racially mixed neighborhoods of the nation's satellite cities. With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. Theirs is one of the top-ranked segments for TV viewing, especially daytime soaps and game shows.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %61 City Roots 0 0.00% 91,154 1.15% 1,324,991 1.21% 20

Found in urban neighborhoods, City Roots is a segment of lower-income retirees, typically living in older homes and duplexes they've owned for years. In these ethnically diverse neighborhoods-more than a third are African-American and Hispanic-residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles.

62 Hometown Retired 0 0.00% 123,071 1.55% 1,256,741 1.14% 20

With three-quarters of all residents over 65 years old, Hometown Retired is one of the oldest lifestyles. These racially mixed seniors tend to live in aging homes-half were built before 1958-and typically get by on social security and modest pensions. Because most never made it beyond high school and spent their working lives at blue-collar jobs, their retirements are extremely modest.

63 Family Thrifts 0 0.00% 219,820 2.77% 1,869,257 1.70% 20

The small-city cousins of inner-city districts, Family Thrifts contain young, ethnically diverse parents who have lots of children and work entry-level service jobs. In these apartment-filled neighborhoods, visitors find the streets jam-packed with babies and toddlers, tricycles and basketball hoops, Daewoos and Hyundais.

64 Bedrock America 0 0.00% 217,055 2.74% 2,104,511 1.91% 20Bedrock America consists of young, economically challenged families in small, isolated towns located throughout the nation's heartland. With modest educations, sprawling families and blue-collar jobs, many of these residents struggle to make ends meet. One quarter live in mobile homes. One in three haven't finished high school. Rich in scenery, Bedrock America is a haven for fishing, hunting, hiking and camping.

65 Big City Blues 0 0.00% 87,566 1.11% 1,329,113 1.21% 20With a population that's 50 percent Latino, Big City Blues has the highest concentration of Hispanic Americans in the nation. But it's also the multi-ethnic address for downscale Asian and African-American households occupying older inner-city apartments. Concentrated in a handful of major metros, these young singles and single-parent families face enormous challenges: low incomes, uncertain jobs and modest educations. More than 40 percent haven't finished high school.


N=Total Number of Households Deer Park city, TX Texas All of US%=Percent of Total Households N % N % N %66 Low-Rise Living 0 0.00% 91,075 1.15% 1,437,220 1.31% 20

The most economically challenged urban segment, Low-Rise Living is known as a transient world for young, ethnically diverse singles and single parents. Home values are low-about half the national average-and even then less than a quarter of residents can afford to own real estate. Typically, the commercial base of Mom-and-Pop stores is struggling and in need of a renaissance.





Armand Bayou

SPENCER HWY


26TH

E SA

M HOU

STO

N P

KW

Y

PASADENA FRWY

JEFFERSON RD

DEER PARK ISD



CHANNELVIEW ISD

SJC Central

Deer Park Area - Zip 775362009 Population Projections by Block Group

Prepared by P. JohnsonMarch 20050 1 20.5 Miles

LegendhighwaysISD boundaries

POP0933

34 - 1,751

1,752 - 2,831

2,832 - 3,297

3,298 - 4,711


page 32




Armand Bayou

SPENCER HWY


26TH

E SA

M HOU

STO

N P

KW

Y

PASADENA FRWY

JEFFERSON RD

DEER PARK ISD



CHANNELVIEW ISD

SJC Central

Deer Park Area - Zip 775362009 Household Projections by Block Group

Prepared by P. JohnsonMarch 20050 1 20.5 Miles

LegendhighwaysISD boundaries

HH091

2 - 589

590 - 863

864 - 1,048

1,049 - 1,550


page 33

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