DEFENDERS OF WILDLIFE

DIRECT MARKETING DIRECT MAIL CONCEPTS

WOW 7.27.09

ABOUT OUR COMPANY

Background

Founded in 2005

Located in Nashua, NH

10+ Employees

Serving Non-Profit Organizations since 1995

Strateg ic P lanning

Database Management Sof tware for Non -Prof i t Organizat ions

Data Process ing Ser v ices

Creat ive Des ign

Copy Wr i t ing Ser v ices

Direct Market ing D i rect Mai l

Product ion Management

Program Analys is

3 PACKAGE CONCEPTS

INTRODUCTORY PACKAGE

Target Audience New Member/Donor Acquisition

Member/Donor Reactivation

Acknowledgements

Benefits Intro to what you do, who you are,

current projects

Labels provide utility while promoting brand

Letter on back reduces cost

Buck Slip & Reply Portion cross sells

merchandise

Promotes member/donor involvement/call

to action

Encourages purchase of a

“Gift Membership”

Components Window OE, CRE

Newsletter/Buck Slip/Reply Slip

Name Address Labels/Appeal Letter on Back

Mix & Match

INTRODUCTORY PACKAGE COMPONENT MIXING/MATCHING

LABEL SHEET APPEAL LETTER NEWSLETTER

INTRODUCTORY PACKAGE

Target Audience

Member/Donor Renewal

New Member/Donor Acquisition

Member/Donor Reactivation

Benefits

Promotes donor involvement/call to action

Drives multiple channels for giving

Web/Text Messaging/Mail

Multiple Premiums with Coordinated

Graphics

Personalized variable messaging

Encourages purchase of a “Gift

Membership”

SOCIAL NETWORKING PACKAGE

Components Window OE, CRE, Reply Device

Offset Letter 2/4 Page Formats

3 Personalized Everyday Cards

1 Personalized Gift Membership Card

Name Address Labels

SOCIAL NETWORKING PACKAGE TEXT-ONLINE-MAIL

GIFT MEMBER CARD

PROMOTES BENEFITS NAME LABEL SHEET WITH

DONOR INVOLVEMENT

EVERYDAY CARDS

VARIABLE MESSAGING

SOCIAL NETWORKING PACKAGE

LIMITED EDITION PACKAGE

Target Audience Member/Donor Hi$/Renewal

New Member/Donor Acquisition

Member/Donor Reactivation

Benefits High Perceived Value, Numbered,

Collectable

Personalization Speaks Directly to

Member/Donor Provoking A Feeling of

Importance & Recognition

Effectively Cross-Selling Merchandise

such as Jackets/Windbreakers/Sweaters

Components Window OE, CRE,

Reply Device

Personalized 2 Page Appeal Letter

Personalized Sequentially Numbered Certificate w/

DOW Zipper Pull Affixed/Dated/Signed by Roger

ZIPPER PULL PROTOTYPE

LIMITED EDITION PACKAGE

PACKAGE CONCEPTS Target Audience

New Donor/Member

Reactivation

Renewal

High $ Recognition

Benefits

Donor/Member Involvement

Gifting of New Membership

Cross-selling Merchandise

Involvement Premiums offer donors/members

A high perceived value product based on the requested gift amount

Are unique to the Defenders Brand

Offer utility and are effective in generating higher response rates and increasing the average gift

Expanding Giving Channels

Provides donor/member their preferred method to respond

Web/Text/Mail

PROCESS DISCUSSION

Production Management

Includes

Production art files

Due dates

Proofs-sign-offs

Postage in advance

Postal savings opportunities

Samples

3602 Reports trigger actual invoicing

Design Process

Tackle works directly with Defenders

staff/copywriter to position the offer

Package graphics can be mixed/matched

with any of the package concepts

Defenders photos can be substituted

in any package

Copywriting

Defenders provides appeal copy/tagline

Defenders provides reply slip information

SUPPORT THE PACK

Thank you for having us in today!