DEFENDING A GENERATION

Who’s Big

Tobacco?o Prior to the civil war, tobacco products were mainly in the form of cigar, pipe smoke and snuff.

o Early cigarettes were hand rolled, mainly by women, and sold locally.

o During WW1, the tobacco industry began shipping cigarettes with soldier’s daily rations.

o By the end of the war, an entire generation of young men had become smokers.

o For years, smoking for women was taboo.

o During this time, the tobacco industry identified

cigarettes as “torches of liberty”

Who’s Big

Tobacco?

o In 1994, the heads of the major tobacco companies in the United States were asked to come to Congress and testify about their

product.

DO YOU THINK THEY’RE LYING?

Who’s Big Tobacco?

TRUTH REVEALED

o Following dramatic testimony from tobacco industry executives, several thousands of pages of secret documents showing the tobacco industry knew nicotine was addictive and smoking caused cancer were anonymously sent to Stanton Glanz, Professor of Medicine at UCSF. (documents can be viewed at www.library.ucsf.edu/tobacco)

Florida Tobacco Settlement

FL vs. PM, B&W, RJR, Lorillard, and UST

o On August 1997, Florida won 13.1 billion (estimated) over 25 years

o Self service displays / vending machines restricted

o Eliminated billboards and transit ads

o Established two year, $200 million pilot program to reduce teen smoking

STUDENTS WORKING AGAINST TOBACCO o SWAT was created at the Governor’s Teen Tobacco Summit where 600 middle and high school youth met to spread the truth message.

o SWAT is a Florida-based, youth led, grassroots advocacy group working toward creating a tobacco-free generation.

o SWAT empowers youth to engage other youth with truth and encourages them to take action and expose the truth about BIG TOBACCO.

Go to www.gen-swat .com

Click on “members only”

WHAT CAN YOU DO IN SWAT?

Gandhi once said,

“You must be the change you wish to see in the world.”

BE THE CHANGE

&

Take action !!

SPORT FIGURES

RELIGIOUS FIGURES

TOBACCO PREVENTION BY THE INDUSTRY

ANIMAL TESTING

CURRENT ADVERTISING

TOBACCO MARKETING

WORKS!

HOLLYWOOD & CIGARETTES

Sweet Temptations is the latest & most shocking attempt to

addict youth

If there’s no T.V. or Radio Ads

No Cartoons

No Billboards

What else do the young like?

FLAVORED SMOKELESS TOBACCO

o Cherry

o Wintergreen

o Berry Blend

o Apple Blend

o Vanilla Blend

o Peach Blend

o New Citrus Blend – 2007 Arrival

Marie Claire (8/03, 8/04)

Time (6/28/04)

Vanity Fair (8/04)

Sporting News (7/12/04)

Rolling Stone (7/8/04)

Entertainment Weekly (7/30/04)

Vogue (8/04)

Glamour (8/04)

Elle (8/04)

Sports Illustrated (6/28/04, 7/26/04)

Why use candy flavors?

o Candy-flavored tobacco mask the initial harsh reactions when using tobacco products.

o Advertising used to market these products downplay their potential for addiction and mislead users, often the young and novice, into believing they are experimenting with a less harmful tobacco product.

02

46

810

1214

1618

20

Overall 16-17 18-19 20-21 22-23 24-25

CamelKoolSalem

Young Smokers* Use of Camel, Kool, or Salem Flavored Cigarettes During the Previous 30 Days, by Age – United States, 2004

Source: National Youth Smoking Cessation 12-Month Follow-up Survey* Ages 16-25 years old; n = 1,603

Do you know what’s in cigarettes?

o Toxic ingredients in cigarette smoke travel throughout the body, causing damage in several ways.

Do you know what’s in cigarettes?

o Some of the things you breathe in secondhand smoke, together with their common uses include:

- Nicotine Addictive drug in tobacco

- Acetone Nail Polish remover

- Ammonia Floor & toilet cleaner

- Arsenic Rat Poison

- Carbon Monoxide Auto Exhaust

- DDT Insecticide

- Lead Fishing Sinkers

- Polonium 210 Radioactive compound

THANK YOU!

QUESTIONS ?

For information about SWAT call 305 278 0444