BEST OFSPECTACULARSITES

MOSCOW 2015

GLOBAL BRANDSARE MEANINGFULBRANDS

OUR MEDIA - ROOF TOP ADVERTISING, DELIVERS VISIBILITY AND PRESENCE.WE BUILD YOUR BRAND AWARENESSAND CONSIDERATION.

BUT WHY IS THAT SO IMPORTANT NOW?

The long-standing relationship between people and brands is broken. Much of the trust, respect and loyalty people had for many brands has disintegrated.In this time of economic unpredictability, brand image is more than ever your best life insurance for protecting and developing your market shares.It is not enough to be what you are, people should clearly recognize your corporate identity and values.A recent marketing study covering 700 brands, over 134,000 consumers, 23 countries – shows that:

Global and meaningful brands® outperform the stock market by 120%.

Despite this, meaningful brands® reveals that this disconnect between brands and people continues with the majority of people still not caring if over 73% of brands ceased to exist.

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KEY FINDINGS

More than 50% of population worldwide would not notice if more than 73% of brands disappeared tomor-row!

Only 20% of brands worldwide make a significant, posi-tive effect on people’s well-being.In europe and the us, people would not notice if 92% of brands disappeared. In Latam it’s 58% and in Asia it’s 49%. In Latam and Asia people are attached six times more to brands than western markets.

The top meaningful brands outperform the market by 120%.Being a meaningful brand is not only good for your market and the community at large, it’s also good for your bottom line. In addition to outperforming their com-petitors in traditional brand measures, the top 20% of brands also dramatically outperform financial leaders across a spectrum of industries. In fact, meaningful brands enjoy financial results that exceed those of top hedge funds. These are financial advantages that are du-rable, sustainable and disruptive.

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The analysis includes a measurement called the Meaning-ful Brand Index (MBI) that uses consumer perception to compare and track the impact brands have on our lives.

The results show a direct relationship between a brand’s mbi score and the level of consumer attachment.

Top brands 2014:

For more info: Havas Media / Meaningful Brand Index

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MEANINGFULBRANDINDEX (Mbi)

1 GOOGLE 12 P&G 22 ACTIVIA2 SAMSUNG 13 ADIDAS 23 COCA-COLA3 MICROSOFT 14 MERCEDES 24 TOYOTA4 NESTLE 15 SPRITE 25 H&M5 SONY 16 VOLKSWAGEN 26 AUDI6 IKEA 17 HONDA

LEROY MERLIN27 APPLE

7 DOVE 18 28 EVIAN8 NIKE 19 UNILEVER 29 ZARA9 WALMART 20 L’OREAL 30 HEINEKEN10 DANONE 21 STARBUCKS 31 LG11 PHILIPS

ROOF TOPAND TOP OF MINDEFFECT

In the marketing chain roof top format is clearly the media building the top of mind effect, driving client from brand awareness - familiarity - consideration to purchase and loyalty.

This chain starts with strategic roof top presence and ends with tactical media such as billboards, tv, internet.

Our media is flexible and can be combined/integrated into your yearly multi-media plan. Our minimum term of contract is 1 year only with possible extension.

The cost per thousand contacts “cpt” for roof tops is the cheapest one among ooh media. In moscow it is roughly around 48 rru without VAT. The best value money can buy!

Our media is prestigious but indeed affordable and imme-diately effective: 3 months to launch a new sign.

Combining our roof top format with tactical media will allow you to make your budget more cost - effective: pure coverage and tactical campaigns are more and more expensive and rigid due to the decrease of formats available and growing concentration of media in the hands of fewer operators.

Mixing strategic and coverage formats is the solution allowing you to cover the whole marketing funnel from brand awareness to client’s loyalty without spending more.

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TOP OF MINDEFFECT

HYPER SITES FORGLOBAL BRANDSIN GLOBAL CITIES

ROOF TOPS’SEGMENTATION

Ultimate domination roof top site, the most prestig-ious and visible sign in the city.

Roof top with massive audience and impact on the most strategic arter-ies and airport roads.

Elite roof top aimed at a specific audience.

CITY LOCATION

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1SIDE AOTS 906 062 GRP 8.97 / DayMain View Direction: 2SIDE BOTS 715 086 GRP 7.08 / DayMain View Direction: 1

2OTS 452 482 GRP 5.21 / DayMain View Direction: 1

3SIDE A:OTS 544 454 GRP 5.39 / DayMain View Direction: 1SIDE B:OTS 491 057 GRP 4.86 / DayMain View Direction: 1

4OTS 421 443 GRP 4.84 / DayMain View Direction: 2

5OTS 438 142 GRP 5.04 / DayMain View Direction: 1

6OTS 449 351 GRP 5.16 / DayMain View Direction: 1

7OTS 378 180 GRP 3.75 / DayMain View Direction: 1

BEGOVAYA 3 – NORD STARSIDE AOTS 906 062 GRP 8.97 / DayMain View Direction: 2SIDE BOTS 715 086 GRP 7.08 / DayMain View Direction: 1

LENINSKII 2 OTS 452 482 GRP 5.21 / DayMain View Direction: 1

LENINGRADSKOE SHOSSE 33 SIDE A:OTS 544 454 GRP 5.39 / DayMain View Direction: 1SIDE B:OTS 491 057 GRP 4.86 / DayMain View Direction: 1

LENINGRADSKOE SHOSSE 120OTS 421 443 GRP 4.84 / DayMain View Direction: 2

ZEMLYANOI VAL 612/OTS 438 142 GRP 5.04 / DayMain View Direction: 1

DUKHOVSKOI 16OTS 449 351 GRP 5.16 / DayMain View Direction: 1

LENINSKII 4OTS 378 180 GRP 3.75 / DayMain View Direction: 1

BEGOVAYA 3NORD STAR TOWER

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

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ROOF TOPBegovaya 3 – Nord Star Tower

Size: 33.7 x 6 m

OTS 906 062 GRP 8.97 / Day

BELORUSSKIISTATION

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This roof top is the highest one in Moscow with 174 meters height and it stands as a modern lighthouse over the surrounding urban landscape. Site being visible from all sides enjoys numerous view directions from all corners of the city.

The Nord Star Tower is a high end business centre and home for the hq of the most influent companies in Russia: Rosneft, Deutsch Bank Russia, Evroset.

Site is directly dominating car traffic on third ring in both directions and directly visible from the exclusive 1905 Revolution Street. Due to its scale it is also visible from the Moscow River embankment from the White House area and Kutuzovskii-Novoarbatskii Bridge. Site is proposed for the first time ever for roof top advertising.

Site is strategically located on Third Ring controlling traffic from Sheremetyevo Airport road to west parts of the city, facing Moscow City Business District.

Closest roof top sign is vtb sign visible 2 kilometers far on the Federation Tower in Moscow City Business District. Led night illumination of the façade’s building powerfully underlines the site presence and visibility.

1.400.000 opportunity to see / day mainly car traffic, 10% of Moscow population has a chance to see the sign every single day!

BEGOVAYA 3NORD STAR TOWER:FACTS AND FIGURES

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LENINSKIIPROSPEKT 2

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ROOF TOPLeninskii prospekt 2

Size: 44.0 x 4.5 m

OTS 452 482 GRP 5.21 / Day

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ROOF TOPLeninskii prospekt 2

Size: 44.0 x 4.5 m

OTS 452 482 GRP 5.21 / Day

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ROOF TOPLeninskii prospekt 2

Size: 44.0 x 4.5 m

OTS 452 482 GRP 5.21 / Day

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This roof top enjoys a length of visibility of 800 meters and is visible from numerous surrounding streets.

Site is directly facing car traffic on garden ring at the cross section with Yakimanka street heading to Kremlin and Leninski prospekt heading to Vnukovo Airport. Audience is mainly middle and upper working classes.

Previous advertisers: Yokohama, Hitachi.

Site controls ideally 4 lanes of packed car traffic heading to Gorki Park, Kutuzovskii prospekt.

Site stands on top of the metro station Oktyabrskaya and faces the minis-try of interior and the Central Bank of Russia. Several international airlines have their hq here and the French Embassy is few hundred meters far. Traditionally this area was meant for diplomats housing in Moscow.

Closest roof top sign is Panasonic visible in the opposite direction, no other sign visible in the area.

452.000 opportunity to see / day mixing car traffic and pedestrians flows from metro station.

LENINSKII PROSPEKT 2:FACTS AND FIGURES

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LENINGRADSKOESHOSSE 33 SIDE AFROMSHEREMETYEVOAIRPORT

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ROOF TOPLeningradskoe shosse 33 side A

Size: 12.5 x 6.0 m

OTS 544 454 GRP 5.39 / Day

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ROOF TOPLeningradskoe shosse 33 side A

Size: 12.5 x 6.0 m

OTS 544 454 GRP 5.39 / Day

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ROOF TOPLeningradskoe shosse 33 side A

Size: 12.5 x 6.0 m

OTS 544 454 GRP 5.39 / Day

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This roof top enjoys a record length of visibility of 3 km.No other roof top sign visible in the vicinity.

Previous advertisers: Samsung.

Ideally located at the end of a long straight avenue, site is con-stantly visible without any obstacle.This artery is well known for its massive car traffic on 5 lanes coming from Sheremetyevo Airport and heading to city center.

First roof tops signs at city entry are packed together on a group of towers. These signs will be dismantled soon due to new ad regulation. Leningradskoe shosse 33 will thus become the first roof top sign visible when entering Moscow.

544.000 opportunity to see / day including passengers coming from Sheremetyevo Airport.

LENINGRADSKOESHOSSE 33 SIDE A:FACTS AND FIGURES

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LENINGRADSKOESHOSSE 33 SIDE BTOSHEREMETYEVOAIRPORT

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ROOF TOPLeningradskoe shosse 33 side B

Size: 12.5 x 6.0 m

OTS 491 057 GRP 4.86 / Day

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ROOF TOPLeningradskoe shosse 33 side B

Size: 12.5 x 6.0 m

OTS 491 057 GRP 4.86 / Day

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ROOF TOPLeningradskoe shosse 33 side B

Size: 12.5 x 6.0 m

OTS 491 057 GRP 4.86 / Day

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This roof top enjoys a length of visibility of 2 km.Site is located right at the entry of the city, it is the first roof top sign visible when entering moscow.

Previous advertisers: Zeiss, JVC, Michelin, KIA.

Ideally located at the end of a long straight avenue and bridge, site is constantly visible without any obstacle.This artery is well known for its massive car traffic on 5 lanes coming from Sheremetyevo Airport, Mega, Ikea mall and head-ing to Moscow.

Closest roof top sign are Citroen, KIA, and VTB. Citroen and KIA will be dismantled due to new ad law. Their design and dimensions are not in line with the law.

421.000 opportunity to see / day including passengers coming from sheremetyevo airport.

LENINGRADSKOESHOSSE 33 SIDE B:FACTS AND FIGURES

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LENINGRADSKOESHOSSE 120FROMSHEREMETYEVOAIRPORT

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ROOF TOPLeningradskoe shosse 120

Size: 12.5 x 6.0 m

OTS 421 443 GRP 4.84 / Day

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ROOF TOPLeningradskoe shosse 120

Size: 12.5 x 6.0 m

OTS 421 443 GRP 4.84 / Day

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ROOF TOPLeningradskoe shosse 120

Size: 12.5 x 6.0 m

OTS 421 443 GRP 4.84 / Day

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This roof top enjoys a length of visibility of 2 km.Site is located right at the entry of the city, it is the first roof top sign visible when entering Moscow.

Previous advertisers: Zeiss, JVC, Michelin, KIA.

Ideally located at the end of a long straight avenue and bridge, site is constantly visible without any obstacle.This artery is well known for its massive car traffic on 5 lanes coming from Sheremetyevo Airport, Mega, Ikea mall and head-ing to Moscow.

Closest roof top sign are Citroen, KIA, and VTB. Citroen and kia will be dismantled due to new ad law. Their design and dimensions are not in line with the law.

421.000 opportunity to see / day including passengers coming from sheremetyevo airport.

LENINGRADSKOESHOSSE 120:FACTS AND FIGURES

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ZEMLYANOI VAL 61/2

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ROOF TOPZemlyanoi Val 612/

Size: 12.0 x 3.0 m

OTS 438 142 GRP 5.04 / Day

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ROOF TOPZemlyanoi Val 612/

Size: 12.0 x 3.0 m

OTS 438 142 GRP 5.04 / Day

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ROOF TOPZemlyanoi Val 612/

Size: 12.0 x 3.0 m

OTS 438 142 GRP 5.04 / Day

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This roof top enjoys a length of visibility of 400 meters on a busy section of Garden Ring between Kurskii and Pavelet-skaya railway stations.

Site is directly facing car traffic on Garden Ring at low height making the site very close and visible to car traffic.

Previous advertisers: Real Estate.Site controls ideally 4 lanes of packed car traffic heading to Paveletskaya Square.

Site is surrounded by modern business centers concentrating international companies HQ. No other roof top sign in the vicinity.

438.000 opportunity to see / day mostly car traffic. This site on garden ring is definitely one of the most impactful in our portfolio and at the same time enjoys an affordable budget, thus making of this site our most cost effective location in city center.

ZEMLYANOI VAL 61/2:FACTS AND FIGURES

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DUKHOVSKOI 16

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ROOF TOPDukhovskoi per 16

Size: 16.0 x 5.0 m

OTS 449 351 GRP 5.16 / Day

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ROOF TOPDukhovskoi per 16

Size: 16.0 x 5.0 m

OTS 449 351 GRP 5.16 / Day

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ROOF TOPDukhovskoi per 16

Size: 16.0 x 5.0 m

OTS 449 351 GRP 5.16 / Day

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This large format roof top enjoys a splendid length of visibility of 1 500 meters on a busy section of Third Ring road between Avtozovodskaya and Tulskaya areas. Site is controlling strate-gic cross section between Third Ring road and Domodiedovo Airport road.

Site is directly facing car traffic on third ring road with a mas-sive and undisputed exposure due to his spectacular format.

Previous advertisers: Sharp.

Site controls ideally 6 lanes of packed car traffic heading west to Leninski prospekt and Kutuzovskii prospekt. Site is close to premium class mall Erevan Plaza and popular Gagarinskii mall. Ingosstrakh insurance sign is 100 meters far but does not affect at all visibility.

449.000 opportunity to see / day mostly car traffic.

DUKHOVSKOI 16:FACTS AND FIGURES

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LENINSKII PR. 4

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ROOF TOPLeninskii pr. 4

Size: 40.0 x 6.0 m

OTS 378 180 GRP 3.75 / Day

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ROOF TOPLeninskii pr. 4

Size: 40.0 x 6.0 m

OTS 378 180 GRP 3.75 / Day

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ROOF TOPLeninskii pr. 4

Size: 40.0 x 6.0 m

OTS 378 180 GRP 3.75 / Day

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This site is controlling traffic on Garden Ring but what makes it so special is that it stands right at the entrance of the most famous Moscow park: Park Kultury.

This venue is packed with tourists, families and gathers numer-ous events, concerts, sport contests, leisure activities and numerous pr events and shows.

This place is a green heaven in the urban landscape and the preferred site for moscow inhabitants for a bicycle ride or a long walk. In winter the park becomes a huge ice skating ring.Leninski 4 is combining massive car traffic with constant pedestrians flows and this is quite unique for a roof top in moscow. No roof top advertising is visible around.

With almost 400.000 OTS per day, Leninski 4 is one of the most central and visible site in the city and reaches family and tourists audiences.

LENINSKII PR. 4:FACTS AND FIGURES

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About usDEFI is a French company founded in 1977 and since then has been dedicated to spectacular outdoor advertising. Offering tailor-made solutions and building long term partnerships across the world, the company provides its customers and partners with the latest and best technological solutions available.

Additionally, with many years of experience in Asia and Europe, DEFI offers today a global manufacturing system providing quality signage production and installation with four production units. The group also completes this range of services with IKÖNIK Design, specializing in signage-concept design, consulting and

Europe, Asia, the Middle East and North Africa, DEFI has operations on a global scale and is focused upon operational excellence throughout all its divisions.

DEFI RUSSIA

YUZHNOPORTOVAYA 5, BLD. 1MOSCOW, RUSSIA 115088

T +7 495 925 75 70

EUROPE - ASIA - MEAdefi-group.com

GWENDAL MICHEL-GIREAUDSALES DIRECTOR – RUSSIA

M +7 985 999 1761SKYPE gwendal8809