Kelsey Keighley Contractual – “ A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breech of contract and the company could face legal actions. ” http://creativemediaatjt.blogspot.co.uk/2013/03/contractual- brief.html This brief is where a media company will be hired by a client who will then set certain guidelines that must be followed to complete a project. It is very important that the media company follow the guidelines and brief otherwise the media company could face legal actions. NHS Health and Safety Promotional Video Communication - This brief would be done formally because there isn’t much communication involved. I would be contacted by the client and asked to complete this project either in a meeting or over the phone. To keep communicated with the client during the process of the project I would use email, or contact them over the phone if there were any issues. Time management - if the client set a deadline for the project to be completed, I would have to ensure I completed it within the time limit. Technical Skills - This would depend on what the client wanted the video to look like. Reality, which would need me to go out and film real life scenarios or an animated video, either way I would use software such as Adobe Photoshop, After Effects and Premier Pro Career progression – If the client was impressed by end product then they would hopefully ask me to complete other various projects instead of searching for other people. Also they could promote me which would possibly get me more work. Negotiated - “ This type of brief will be brought up if the co-operative brief given to the two of more media companies that are competing the project have any issues between themselves about the brief or anything they would like to clear up with the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief.” http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Transcript
Kelsey Keighley
Contractual – “A contractual brief is a type of brief or contract where a media company is employed by the client in order to complete a project within the brief which is set to specific guidelines which the media company must follow. It will be very important for the media company to follow these guidelines and do exactly what the client states within the brief, if they fail to do so this can result in a breech of contract and the company could face legal actions.” http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html
This brief is where a media company will be hired by a client who will then set certain guidelines that must be followed to complete a project. It is very important that the media company follow the guidelines and brief otherwise the media company could face legal actions.
NHS Health and Safety Promotional Video
Communication - This brief would be done formally because there isn’t much communication involved. I would be contacted by the client and asked to complete this project either in a meeting or over the phone. To keep communicated with the client during the process of the project I would use email, or contact them over the phone if there were any issues.
Time management - if the client set a deadline for the project to be completed, I would have to ensure I completed it within the time limit.
Technical Skills - This would depend on what the client wanted the video to look like. Reality, which would need me to go out and film real life scenarios or an animated video, either way I would use software such as Adobe Photoshop, After Effects and Premier Pro
Career progression – If the client was impressed by end product then they would hopefully ask me to complete other various projects instead of searching for other people. Also they could promote me which would possibly get me more work.
Negotiated - “This type of brief will be brought up if the co-operative brief given to the two of more media companies that are competing the project have any issues between themselves about the brief or anything they would like to clear up with the client. Through the negotiations the brief can then be changed in order to suite every party taking part in the production. This could be anything from changing the appearance of the product to changing the products content as well as keeping it to the guidelines set in the brief.” http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
This brief is usually brought up when two or more media companies working on the same project have any issues that they feel should be cleared up with the client. These issues could be anything from the products appearance, or content. This brief can then be changed to suit everyone working on that project but still staying within the guidelines previously set.
Podcast
Communication - For this type of brief, I would keep in touch with the client through meetings mostly or over the phone. This will help if the client or media company have certain issues that needed to be cleared up.
Time management – I will be told about the deadlines by the client. To ensure I complete the project within the time I have been given I will use my time management skills. If there are any issues I would then bring it up for it to be negotiated.
Technical Skills – Working on this project with this brief will allow me to gain skills that will help me in the future when talking to clients. I will have to record audio, use a mixing table, have none copywrite music and jingles ready to use.
Career Progression – This brief will help with my negotiation skills, this will help me in the future when looking for jobs. I have a better chance of getting a job if I can negotiate and come to agreements when needed.
Formal – “This this where a media company is given a brief by the client which outlines the product which they are wanting to be made. This brief is very open and only gives enough information to be able to produce the product, any issues or information that the media company would like to go over can be discussed during the negotiations with the client. Both the client and the company employed by them will formally agree on the project and the brief but it cannot always be legally binding.” http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
A formal brief is where a media company is given a brief that contains very specific details on how the client wants the product to be made. The brief gets straight to the point but has enough information to produce the product. Usually the client and media company that has been employed will agree on the brief and project but this cannot always be legally binding. If there are any issues the media company can bring them up with the client during the negotiation. Logo Design
Communication - This brief contains very specific details how the client wants the product to be made. I would have to communicate quite a lot with the client to ensure everything was done to their standards; this would be done mostly through a phone call or email.
Time Management -For this brief it is very important to meet the deadlines. To do this I will have to plan out in advance, how many days a week I will be working on this project to complete it.
Technical Skills - Working with this brief will definitely help me gain some professional skills as it is a formal brief and every detail needs to be completed. The making of this logo will be done using software such as Adobe Photoshop and illustrator
Career Progression – This formal brief will help me in the future as it looks professional and has to be completed to good standards. This will then show future clients that I am determined to complete a challenging task.
Informal - “An informal brief is not documented and is usually of the verbal kind. It is where the client and the company which they have employed simply discuss the requirements for the product they will be making and ultimately agrees upon the project”. http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
This brief is usually done through a meeting and is not documented. The client and the media company who have been employed will sit and discuss brief for the product the client wants to be made, as it must appeal to everyone.
Communication – This brief is usually very verbal; a lot of communication will be needed. I will have to keep in touch with the client to discuss requirements for the product I will be making. I will keep in touch through email, over the phone and occasionally a meeting.
Time Management – Keeping in touch with the client will help me time how long it will take me to complete this project. I will create a schedule to ensure I keep to my deadlines.
Technical Skills – Working on this informal brief will improve my communication skills and will help with my career progression. I will have to film the whole video, make sure all of the clips are up to high standards then put them all together in time with a song. The editing will be dome in Adobe After Premiere Pro.
Career progression – This brief will help improve my communication skills which will help coming to agreements in future work. Also doing this work up to the clients standards will hopefully bring me more work.
Commission - “This brief is where a large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product and they could even get a cut of the royalties too. The brief is not negotiated between the company and the client, however is negotiated between the two media companies.” http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
A commission brief is where an independent media company will be employed by a larger media company to create and idea for a product then produce it. After this product is made the larger company will use the product for an external client. The external client will pay the independent media company for making it; sometimes they can get a small percentage of the royalties. This brief is only negotiated between the two media companies, not the client.
Radio Advert
Communication – While working with this brief it will improve my communication and negotiation skills. I will have to communicate with my client to come to an agreement for the idea, and then create the product.
Time Management – When creating this project I will have to make a time schedule and keep in touch with my client to ensure that the standards of external client have been met. Also I will keep to my deadlines.
Technical Skills – Working with this brief will improve my communication skills for the future. It will also help me come to agreements with other businesses. I will have to record audio, use a mixing table and any kind of software to create the advert.
Career progression – This brief will hopefully expand my business if I complete this project up to the best standards needed. It will also encourage other businesses to collaborate with me to bring in more work.
Tender – “This is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company.” http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
This brief uses advertisement to choose a specific media company. A client will advertise their brief, a media company will then create a proposal that they will pitch to the client. A lot of different companies will be pitching their proposals so the client will choose the company they think best suits their brief.
Corporate Rebranding
Communication – To ensure I get chosen for this project I will have to stay in touch to entice the client. I will do this through email, maybe over the phone.
Time Management – Working with this brief I will have to ensure I get it completed before the deadline to have a chance of getting chosen. Time management will hopefully be shown to the client so this will hopefully through this.
Technical Skills – I will be gaining time keepings skills by sticking to my deadlines. Also I will have to get my work completed to the highest standards; this will help in future jobs.
Career progression – Working with this brief will definitely help me get jobs in the future. It will help me progress in my technical and communication skills.
Co-operation - “Within this type of brief there are usually two or more companies that are hired by the client to work to the brief they have written for the specific project they want to be completed. After both companies have received the brief they can then proceed to work together to produce the product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues.” http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
With a co-operation brief a client usually employs two or more companies, they will when be given a brief for specific project they want completed. The two (or more) companies then work together to produce the product that was set by the client. If there are any issues between the companies, it can be brought us and discussed within a negotiated brief.
Ad Campaign
Communication – Working with this brief means keeping in contact with the client and another media company. This is important to ensure the any issues can be resolved and also come to an agreement about the product.
Time Management – I will create a time management schedule that will also fit the other companies’ time frame when completing this product.
Technical Skills – With this brief I will need to use my co-operative skills as I will be working with another company to complete this project.
Career progression – Working with this brief will help me in further businesses as it shows I can work with other companies to get a job done well.
Competition – “This is where a client can put their brief out so it can be accessed by all of the different production companies that are participating. It can sometimes been seen as a free competition as each production company will complete the brief and the client can then judge which company has the best project and as an award they have it published”. http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
This brief is where a client advertises their brief so it can be accessed by a lot of media companies involved in the competition. Each company will then complete the brief and the client will decide which company has produced the best outcome.
E4 E-Sting
Communication – This brief will involve some communication to try and persuade the client to choose your pitch. Emailing the client or having other the phone meetings will help them decide if you’re best for the project.
Time Management – Working with this brief will definitely help manage my time because I will have to ensure my pitch is ready and up to high standards before the deadline. This will then allow time for the client to review the pitch and decide a winner.
Technical Skills –To complete this project I will need to produce a story board, and then create the characters that will be used to make my E-Sting. Finally I will use Adobe After Effects to involve the movement.
Career progression – Working with this brief and completing this project will show I am determined to peruse my work and my career and hopefully will help when looking for jobs in the future.
Fourwalls short film project is the client, but David Lammy MP will take an important part in the project.
This is the deadline for the product to be delivered to the client.
From this we know that the target audience the client wishes the product appeals to is people who live in London.
The only requirements this this project, is for the short film to be no longer than 3 minutes and to respond to the brief. The short film can be any genre.
If the filmmaker uses music throughout the short film, they must have permission to use it or gets un-copyrighted music from YouTube’s music library or Vimeo. This would be a legal issue if the filmmaker used copyrighted music. An ethical issue would be if the filmmaker promoted the client or the focus of the film in a negative way.
Kelsey Keighley
The client is the Marbella International Film Festival.
The requirements are a short film that last a maximum of 30 minutes. It also has to include credits.
The client states that the product must be submitted by the 15th of June 2015.
This film festival is being submitted and screened in Marbella. So the main target audience for this festival would be Spanish people, although it doesn’t state that is for Spanish people only. It also says to add Spanish subtitles if
There could be a few legal and ethical issues; one would be if the filmmaker promoted the client or the focus of the film in a negative way. If the filmmaker uses music throughout the short film, they must have permission to use it or gets un-copyrighted music from YouTube’s music library or Vimeo.
