Self-Checkout Design Hannah Jenkins

HOW DO CUSTOMERS FEEL?• Like they are being made to do all the

work.• Restricted by size of shop.• Scared of the technology.

WHAT DO CUSTOMERS WANT?• Not to be ordered around by a

robotic woman.• Less waiting.• A relaxed experience.

WHAT DO CUTOMERS KNOW?• How they like to shop.• How to use manned checkouts.• How they like their bags packed.

Summarising Research

Summarising my research into my key insights allowed me to focus my ideas to the ones which best addressed these issues.

Defining Key Insights

Self-Checkout Design Hannah Jenkins

Initial DevelopmentBrainstorming