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Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems...

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Page 1: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 2: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 3: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 4: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 5: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 6: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 7: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 8: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

Page 9: Defining marketing problems.leeds-faculty.colorado.edu/ysun/MKTG3350_files/...Defining problems accu- rately is more art than science; it's a combination of data and judgment that

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