SOCIAL MEDIA

Definition

“Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.” (http://webtrends.about.com/od/web20/a/social-media.htm)

REGULAR MEDIA

SOCIAL MEDIA

Types of Social Media

Social Networking Social Bookmarking Photo and Video Sharing Lifestreaming and Microblogging Social Review

Social NetworkingDefinition

Social networking is the new and improved way to communicate between individuals across the world.

Social NetworkingBrief History

Social NetworkingAdvantages

Low Costs for searching for your target market

Builds for credibility when connected on a personal and business approach

Connections( Increasing your social network)

Social NetworkingDisadvantages

Lack Of Anonymity(everyone in the world can now get private information about you)

Scams and Harassments can be the breakdown in Personal and Professional circumstances

Time Consuming ( Wasting Time on these websites can be quite common)

Social NetworkingDemographics of Some Top Social Networking

Sites

22 million active users Open to all ages Traffic by Region: 61% US, 5.5%

India, 5.0% UK, 3.4% China, 2.8% Germany

7.9 million visits per month The average LinkedIn user is 39 and

makes $139,000 a year

Social NetworkingDemographics of Some Top Social Networking

Sites

76% have at least a 4-year degree 46% male, 54% Female 300,000+ recruiters All Fortune 500 companies have

executives that are members of LinkedIn (USA Today)

More than 1.4 million members who self-identify as senior executives (USA Today)

Social NetworkingDemographics of Some Top Social Networking

Sites

70 million registered users 20 million active users Popular Worldwide Traffic by region: 40% US, 9.5% UK,

6.8 Canada, 3.3% Turkey, 2.9% S. Africa

Open to people 13 and older

Social NetworkingDemographics of Some Top Social Networking

Sites

Average Time On Site: 14:00 minutes (Compete)

6th most-trafficked website in the world 2nd most-trafficked social networking

website 1.1 billion visits per month More than half of Facebook users are

outside of college

Social NetworkingDemographics of Some Top Social Networking

Sites

The fastest growing demographic is those 25 and older

More than 65 billion page views per month

Active users doubling every 6 months

Over 55,000 regional, work-related, collegiate, and high school networks

Social NetworkingDemographics of Some Top Social Networking

Sites

110 million registered users Open to people 14 and older Popular Worldwide Traffic by Region: 66% US, 4% UK,

3.5% Germany, 2.4% Mexico

Social NetworkingDemographics of Some Top Social Networking

Sites

2.5 billion visits per month Average Time on Site: 26:00 minutes

(Compete) 85% of MySpace users are 18 or older On average 300,000 new people sign

up to MySpace every day 41% of MySpace users are in the 35-

54 age bracket

Social NetworkingSites

Social BookmarkingDefinition

A method for internet users to share, organize, search, and manage bookmarks of web resources.

Social BookmarkingHistory

Dates back to 1999 with itlists.com Others came along but failed when

the dot-com bubble burst

Social BookmarkingHistory

In 2003, Delicious really pioneered tagging and coined the term social bookmarking

Now more and more sites have started to emerge successful

Social BookmarkingAdvantages

An informal way to express different perspectives

Allows like-minded individuals to meet and form online communities

Social BookmarkingAdvantages

Classification done by humans Can give a better idea of the content of

sites Humans sometimes find sites before

web spiders Ranks sites by how many times it is

bookmarked rather than how many different sites point to it

Social BookmarkingDisadvantages

Classification done by human No standard set of key words Grammar and spelling mistakes Mistagging Spam and Corruption

Spammers can bookmark sites multiple times with popular tags

Social BookmarkingDemographics of Some Top Social Bookmarking Sites http://e-strategyblog.com/2007/12/social-bookmarking-demographics/

Social BookmarkingDemographics of Some Top Social Bookmarking Sites http://www.quantcast.com/del.icio.us/demographics

Social BookmarkingDemographics of Some Top Social Bookmarking Sites http://www.quantcast.com/Propeller.com/demographics

Social Bookmarking:Social News

A subcategory of social bookmarking with websites where users can submit, comment, and vote on different news stories

Social BookmarkingSites

Photo and Video Sharing

Defintion

Photo and Video Sharing

Increasing use Statistics from www.pweinternet.org

Photo and Video Sharing

Copyright laws Dangers

Photo and Video Sharing

Effects of Comments and different actions you can do online

Photo and Video Sharing

Pics of different sites, etc Demographics of users of different

sites Advantages of different sites, etc

Lifestreaming and Microblogging

Definitions

Lifestreaming and Microblogging

Need more information, pics of sites, etc

Demographics of users of different sites

Advantages of different sites, etc

Social ReviewsDefinition Websites where users can share

opinions and comment about people, businesses, products, and services.

Social ReviewsSites

Social Media Marketing

Social Media Marketing

Sources

http://webtrends.about.com/od/web20/a/social-media.htm http://onlinebusiness.about.com/od/onlinecommunities/a/soci

al-media.htm http://onlinebusiness.about.com/od/onlinecommunities/a/why

socialnews.htm http://www.relationship-economy.com/?p=6094 http://www.flickr.com/photos/intersectionconsulting/35983561

19/ http://www.miamiherald.com/business/story/1235545.html http://www.commoncraft.com/socialmedia www.educause.edu/eli/ http://commoncraft.com/bookmarking-plain-english http://www.doshdosh.com/list-of-social-media-news-websites/ http://query.nytimes.com/gst/fullpage.html?res=9C02E2DB12

3BF932A35751C1A96E9C8B63&scp=2&sq=social+bookmarking&st=nyt

http://www.itbusinessedge.com/cm/blogs/all/companies-still-fear-social-reviews/?cs=35964

Sources

http://en.wikipedia.org/wiki/Social_news http://en.wikipedia.org/wiki/Review_site http://

www.amazon.ca/Survival-Guide-Social-Media-Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&sr=1-1

http://webtrends.about.com/od/socialbookmarking/a/socialnews_how.htm

http://www.amazon.ca/Survival-Guide-Social-Media-Optimization/dp/0981744389/ref=sr_1_1?ie=UTF8&s=books&qid=1257464328&sr=1-1

http://www.virtualhosting.com/blog/2007/10-creative-ways-to-use-amazon-web-services/

http://www.vimeo.com/2281645 http://www.amazon.com/eBay-Dummies-Computer-T

ech/dp/0470497416/ref=sr_1_1?ie=UTF8&s=books&qid=1258904651&sr=1-1

http://www.slideshare.net/rootwork/using-social-networks-for-social-change-facebook-myspace-and-more-presentation

Sources

http://blog.hubspot.com/Portals/249/docs/facebook_for_business_ebook_hubspot.pdf

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz0TkP9hpMG

http://www.absoluteastronomy.com/topics/Facebook#encyclopedia

http://www.smh.com.au/business/facebook-tipped-to-outshine-myspace-20090211-84qt.html

http://www.charityanywhere.org/?p=213