Team ESB: Ernest Sliter & Steven BorikErnest.Sliter@utdallas.edu | Steven.Borik@utdallas.edu

ProblemMaintaining a 4-year degree plan is difficult for students.

• Prerequisite structure & semester specific classes

• Adding or switching majors• Time-consuming

Problem

On-time graduation rates

Average student debt

Validation: Underclassmen42% of underclassmen spend less than 1 hour planning their degree plan each semester.

44% of underclassmen plan 1 semester ahead.

33% - believe that they don’t have a strong understanding of their degree plan.

Validation: Upperclassmen63% - Restricted due to lack of prerequisites.

23% - Unable to take the desired number of classes per semester.

Setup

Business Model SaaS annual subscription model for public 4-year universities and community colleges. Direct Sales CyclePitch to collegeNegotiation 4 weeks

Implementation period

6 weeks

Subscription Types

1 Year $3,5004 Year $12,6008 Year $23,800

Strengths Student

◦ Prerequisite structure and semester-specific classes

◦ Easy setup◦ Changing major◦ Visual toolSchool◦ Data collection◦ Reduced workload for advisors

Market AnalysisPrimary User:Undergraduate Student (9 million +)• 60% - average on-time graduation

rate• 43% of students designate cost of

attendance as “very important”.

Secondary User:Advisor

Economic Buyer:Public & Private 4-Year Universities in U.S (2474)

Marketing

Direct Sales

AcademicConference

Trade Shows

CompetitionBasic Degree Tracking

Simplifies Prereqs

Outlines Degree Modifications

Automated Setup

Data Collection for Future Class Planning

Team & AdvisorsErnie Sliter | Founder -OpenSesame, Amazon Associates, MIS Membership Team Lead - B.S Management Information Systems, Software Engineering Minor

Steven Borik | Co-Founder -Enversa LLC, Intelemedia Communications, Ultimate Frisbee Club President -B.S Management Information Systems Advisors

Eric Fortenberry | CEO of Orgsync• CEO of Orgsync, provides an online community management system to higher

education institutions in the United States and Canada.

Robert Wright | Senior Lecturer at the University of Texas at Dallas• Founder of Dallas Social Venture Partners and co-author of “The Little Green Book of

Venture Philanthropy”

Financial Projections: 1st Year Expenses

TARGET INVESTMENT OF

$80KTO DEVELOP DEGREELAB

SalariesSoftware Engineer $40,000 + 5% equity vested

Marketing $6,000

Facilities

Rent $7,200

Utilities $1,200

Other

Data Storage $600

Hosting $1,200

Security $600

Accounting Fees $600

Business Formation $2,000

$59,400

Financial Projections

Current Status & Timeline Task Description Weeks

1 Product roadmap 1-4

2 Begin search for investors and developers

4-7

3 Finalize legal structure and business plan 84 Finalize product prototype 9-115 Gather product feedback 12-156 Incorporate product feedback 16-19

7 Begin pitching to universities 20-24

8 Evaluate progress 25-

Completed

Basic business plan Oct 13th

Customer validation (survey)

Nov 3rd – Nov 15th

Met with Eric Fortenberry

Nov 7th

Met with advisors Nov 12th