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Del Rey Brand Manual

Date post: 19-Mar-2016
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Huisstijlgids van Del Rey
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Page 1: Del Rey Brand Manual

brandmanual

Page 2: Del Rey Brand Manual

The logo

Page 3: Del Rey Brand Manual

The logo

Page 4: Del Rey Brand Manual
Page 5: Del Rey Brand Manual

the chocolate moment

Page 6: Del Rey Brand Manual

formaT logo & posiTioning baseline

Page 7: Del Rey Brand Manual

formaT logo & posiTioning baseline

1. Opbouw basis

2. Opbouw onderschrift

Verhoudingen witruimte

Page 8: Del Rey Brand Manual

& fresh

pure

Page 9: Del Rey Brand Manual

pure

Pantone 381 C

CMYK

20 091 0

RGB

205220 48

for the web: # CDDC30

CMYK

0228585

RGB

58 44 0

Pantone 7533 C

for the web: #3A2C00

Page 10: Del Rey Brand Manual

whiTe or ...

solid background

Page 11: Del Rey Brand Manual

whiTe or ...

the chocolate moment

solid background

Page 12: Del Rey Brand Manual

monoTone

only black & whiTe / no greyscales

Page 13: Del Rey Brand Manual

monoTone

only black & whiTe / no greyscales

Page 14: Del Rey Brand Manual

use wiTh or wiThouT baseline & never smaller Than 20 mm wiTh baseline

Page 15: Del Rey Brand Manual

use wiTh or wiThouT baseline & never smaller Than 20 mm wiTh baseline

the chocolate moment70 mm

70 mm

the chocolate moment20 mm

20 mm

Page 16: Del Rey Brand Manual

for all TexT in brandcommunicaTion

Page 17: Del Rey Brand Manual

for all TexT in brandcommunicaTion

abcdefghijklmnopqrstuvwxyzabcdefghiJklmnopQrsTuvwxyZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzabcdefghiJklmnopQrsTuvwxyZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

Del molorum eritaes cipsam rersper aturerro omnim eos volo cuptibernam, niam eos dist delis autatur? Aces verat magniscit aut endenienem eos alique cullaud ipicil ides inverspis nus maximpe rnatium et quiditatium et imus.

Poremolentis doluptae vendit, comnien escille sequis eatiosa musdaep udignimus re cul-paribus nos molorem volent. Harcia vent quas soloren iendam corehen temporum alique nulliqui

aabbcc 0123 .!?#

AaBbCc 0123 .!?#

akzidenz-grotesk bQ light exten

Akzidenz-Grotesk BQ Light

Page 18: Del Rey Brand Manual

for all TexT in brandcommunicaTion

Page 19: Del Rey Brand Manual

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0213456789 $%&@@#(!?,.;:)

Del molorum eritaes cipsam rersper aturerro omnim eos volo cuptibernam, niam eos dist delis autatur? Aces verat magniscit aut endenienem eos alique cullaud ipicil ides inverspis nus maximpe rnatium et quiditatium et imus.

Poremolentis doluptae vendit, comnien escille sequis eatiosa musdaep udignimus re culparibus nos molorem volent. Harcia vent quas soloren iendam corehen tem-porum alique nulliqui

AaBbCc 0123 .!?#Akzidenz-Grotesk BQ medium

for all TexT in brandcommunicaTion

Page 20: Del Rey Brand Manual

waiting for the moment...

adverTising

Page 21: Del Rey Brand Manual

waiting for the moment...

adverTising

Page 22: Del Rey Brand Manual

adverTising

Page 23: Del Rey Brand Manual

sea you soon

adverTising

Page 24: Del Rey Brand Manual
Page 25: Del Rey Brand Manual

don’t forget that moment*

* February14th is Valentines moment

Page 26: Del Rey Brand Manual
Page 27: Del Rey Brand Manual

The sTaTionary

Page 28: Del Rey Brand Manual

leTTerhead

Page 29: Del Rey Brand Manual

DelRey . Appelmansstraat 5 . 2018 Antwerpen . Tel. +32 (0)3 470 28 61 . Fax +32 (0)3 232 51 [email protected] . www.delrey.be

Page 30: Del Rey Brand Manual

leTTerhead

Page 31: Del Rey Brand Manual

DelRey . Appelmansstraat 5B. 2018 AntwerpenTel. +32 (0)3 470 28 61Fax +32 (0)3 232 51 [email protected]

the chocolate moment

Page 32: Del Rey Brand Manual

envelopes

Page 33: Del Rey Brand Manual

DelRey . Appelmansstraat 5B . 2000 Antwerpenwww.delrey.be

DelRey . Appelmansstraat 5B . 2000 Antwerpenwww.delrey.be

Page 34: Del Rey Brand Manual

business cards

Page 35: Del Rey Brand Manual

DelRey nvappelmansstraat 5 2018 antwerpen . belgiumphone +32 3 470 28 62fax +32 3 232 51 [email protected] www.delrey.be

the chocolate moment

bernard prootbusiness managerchocolatier . patissier . glacier

Page 36: Del Rey Brand Manual

cards - degusTaTiesalon

Page 37: Del Rey Brand Manual
Page 38: Del Rey Brand Manual

fax documenT

Page 39: Del Rey Brand Manual

DelRey . Appelmansstraat 5 . 2018 AntwerpenTel. +32 (0)3 470 28 61 . Fax +32 (0)3 232 51 [email protected] . www.delrey.be

faxto:

faxnumber:

from:

regarding:

date:

Page 40: Del Rey Brand Manual

macarons

Page 41: Del Rey Brand Manual
Page 42: Del Rey Brand Manual

TaarTencollecTie

Page 43: Del Rey Brand Manual
Page 44: Del Rey Brand Manual

pralines

Page 45: Del Rey Brand Manual
Page 46: Del Rey Brand Manual

digiTal signaTure

Page 47: Del Rey Brand Manual

Appelmansstraat 5 . B-2018 Antwerpenshop: t. 03 470 28 61 f. 03 232 51 09

office: t. 03 470 28 62

f. 03 470 28 63 BE 0414 826 431 [email protected] www.delrey.be

the chocolate moment

Page 48: Del Rey Brand Manual

logo voor pralines

Page 49: Del Rey Brand Manual
Page 50: Del Rey Brand Manual
Page 51: Del Rey Brand Manual

packaging

Page 52: Del Rey Brand Manual

luxedoos

Page 53: Del Rey Brand Manual

Luxe Doosje: 100 x 100 x 30135 x 135 x 35

165 x 165 x40190 x 190 x40

Page 54: Del Rey Brand Manual

balloTins cover

Page 55: Del Rey Brand Manual

x

t h e c h o c o l a t e m o m e n t

0,5 x

1/3 x

0,2 x

0,1 x

x

1/3 x

1/3 x

0,2 x

0,1 x

Ballotins: 110 x 60 x 50 130 x 80 x 70 150 x 90 x 80

Page 56: Del Rey Brand Manual

balloTins inTerieur

Page 57: Del Rey Brand Manual

x

1/3 x

member of

0,2 x

www.delrey.beAppelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

2/3 x0,1 x

Ballotins: 110 x 60 x 50 130 x 80 x 70 150 x 90 x 80

Page 58: Del Rey Brand Manual

TaarTdoosJe

Page 59: Del Rey Brand Manual

3 x

x

2/3x

2/3x

2x

2/3x

2/3x

1,5x

www.delrey.be Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

Taartdoosje: 135 x 135 x 80 170 x 170 x 80 192 x 192 x 80

Page 60: Del Rey Brand Manual

TaarTdoosJe

Page 61: Del Rey Brand Manual

www.delrey.be Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

3 x

x

2/3 x

2/3 x

2/3 x

2/3 x

0,5 cm

2 x

1,5 x

Taartdoosje: 135 x 135 x 80 170 x 170 x 80 192 x 192 x 80

Page 62: Del Rey Brand Manual

TaarTdoosJe inTerieur

Page 63: Del Rey Brand Manual

3x

x

Page 64: Del Rey Brand Manual

luxe doos hoog

Page 65: Del Rey Brand Manual

x

1/3 x

2/3 x

1/3 x

t h e c h o c o l a t e m o m e n t

x

x

1/3 x

1/3 x

2/3 x

0,1 x

member of

www.delrey.be • Appelmansstraat 5 • 2018 Antwerpen • T +32 3 470 28 61

Page 66: Del Rey Brand Manual

mica ZakJe

Page 67: Del Rey Brand Manual

Appelmansstraat 5 · 2018 AntwerpenTel. +32 (0)3 470 28 61 · Fax +32 (0)3 232 51 09

[email protected] · www.delrey.be

Page 68: Del Rey Brand Manual

wikkels

Page 69: Del Rey Brand Manual

App

elm

anss

traa

t 5 ·

20

18

Ant

wer

pen

Tel.

+3

2 (0

)3 4

70

28

61

· Fa

x +

32

(0)3

23

2 5

1 0

9in

fo@

delre

y.be

· ww

w.d

elre

y.be

your

birt

hday

4

Page 70: Del Rey Brand Manual

labels chocolaTe

labels fruiT

Page 71: Del Rey Brand Manual

labels chocolaTe

labels fruiT

pure chocolade 70

ww

w.d

elre

y.be

ww

w.d

elre

y.be

frambozenconfituur

Page 72: Del Rey Brand Manual

sTickers

Page 73: Del Rey Brand Manual
Page 74: Del Rey Brand Manual

draagTas

Page 75: Del Rey Brand Manual

the chocolate moment

x

1/3 x

0,5 x

ww

w.d

elre

y.be

• A

ppel

man

sstr

aat

5 •

20

18

Ant

wer

pen

• T

+3

2 3

47

0 2

8 6

1

0,1 x

0,8 x

Papier tasje 250 x 220 x 275 150 x 80 x 160

Page 76: Del Rey Brand Manual

Cafémenukaart

Page 77: Del Rey Brand Manual

momentenkaart

the chocolate moment

Page 78: Del Rey Brand Manual
Page 79: Del Rey Brand Manual

DeProef

momentenkaart


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