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Delaware State Housing Authority
Delaware State Housing AuthorityDelaware State Housing Authority18 The Green18 The Green
Dover, DE 19901Dover, DE 19901(302) 739-4263 (302) 739-4263 ■■ (888) 363-8808 (888) 363-8808
Visit us at www.DeStateHousing.com
The Background
• The Need:– Competitive market;– Competitive rates; and– How to stand out in the crowd?
• The Challenges:– Limited budget;– Limited staff; and– Small state with limited territory.
• Recruited slogans from staff.• Lots of good suggestions – very
talented group of employees!• Kiss Your Landlord Goodbye = hands-
down winner.
The Concept
• Design was included in production cost.
• We retained rights to the graphics for other advertising uses.
The Billboards
The ResponseThe billboards went up the first week of June 2013.
The website hits skyrocketed immediately.
The Accoutrements
Naturally, we needed giveaways!
And of course, t-shirts and pop-up banners!
The Accoutrements
The Bus Ads
We added bus ads on routes in each county.
The Rack Cards
Front Back
The TV Ad
The Results
The Kiss Your Landlord Goodbye campaign increased overall
homeownership contacts nearly three hundred percent (300%).
Comparison of Homeownership Contacts Year-to-Year
Timeline 6/1/12 – 5/31/13 6/1/13-5/31/14
Total Homeownership Contacts
2,775 8,011
Contact InformationChristina Hardin,
Chief of Community RelationsDelaware State Housing Authority
18 The Green Dover, Delaware 19901
Telephone: 739-4263 Fax: 739-6122Toll Free: 888-363-8808
E-mail: [email protected]
Thank you!
