Implementing a Bicycle Registration Program:On Your Campus or In Your City

Delbert Ault

Marketing & Promotions

University of Kentucky

Parking & Transportation Services

2010

Background

Terminology

Bicycle - means a device that a person may ride and that is propelled by human power and has two tandem wheels at least one of which is more than 14 inches in diameter. (Kentucky)

- § 32-5A-281 A human-powered vehicle with two wheels in tandem design to transport by the act of pedaling one or more persons seated on one or more saddle seats on its frame … but does not include a tricycle. (Alabama)

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Background

Terminology

Bike Lane - means any portion of a sidewalk or roadway defined by signs, stencils, and paint that is dedicated for use by bicycles

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Bike Path - means an area designated for the exclusive use of bicyclesShared-use Path - means any designated and marked pedestrian walkway, sidewalk, or area for use by both pedestrians and bicyclists.

Background

Terminology

Bike Route - a route or course of travel over city streets, highways or right-of-ways which has been designated for bicycle travel by posting of signs

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Successful bike registration begins with understanding the value of increased bike

use on a campus or in a community

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Registration

Bike Registration

• Reduces need for vehicle parking spaces• Less noise pollution and air pollution• Contributes to rider’s physical health• Lessens traffic congestion• Saves money vs. automobile use

- less fuel

- Insurance, parking, wear & tear costs (repairs)

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Bike Use

Bicycle Use – It’s Valuable!

Did you know …

… if you live within two to five miles of your workplace or university, and live in a metro area or attend an urban-situated university, chances are you can get to your destination faster by riding a bike?

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Bike Use

Bicycle Use – It’s Valuable!

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Registration

Bike Registration – The Advantages

• Similar programs have reduced bike thefts• Increases lost or stolen bike recovery by 30%*• Opportunity for safety inspection and equipment check• Opportunity to educate about safety and bike laws

* National Bicycle Registry, 2004

• Rider identification in case of accident• Provides opportunity for communication• Assists in bicycle law enforcement• Can help raise funds for:

• Recovery of registration costs• Printing and distribution of literature, maps, etc.• Bike Coordinator• Bike facilities

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Registration

Bike Registration – The Advantages

Don’t Ask!

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Registration

Mandatory vs. Volunteer

The bicycle

registration launch is extremely important

• Marketing & promotion• Easy and accessible sign-up

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Registration

Registration Launch

Marketing & Promotion

• public service announcements• press releases• presentations for groups and organizations• flyers at bike shops, hot spots, etc.• e-mails, listservs, renewal mailouts, etc.

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Registration

Registration Launch

Easy and Accessible Sign-Up

• registration tables/booths - government buildings - student center - heavy-traffic bike area (near bike racks) - shopping centers - dorms, residence halls

These are in addition to on-line, bike office, etc.

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Registration

Registration Launch

• Online

- Best option; greater response

• In person

- may create wait time or longer lines

- less response and slower - better to have multiple location, tables

• Telephone• Mail-in application

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Registration

How to Register

You must EXPLAIN

the program and its benefits to gain support and acceptance

• University and student groups• Community agencies and leaders

• Local law enforcement • Bicycle dealers & organizations

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Registration

Explanation – Education - Expectation

You must EDUCATE

students, employees, and the community of the advantages

of bicycle registration

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Registration

Explanation – Education - Expectation

You must lay out what is EXPECTED

from cyclists and others

• ALL must register their bike• Consequences of not registering

• Enforcement guidelines

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Registration

Explanation – Education - Expectation

• Name, Address, Phone numbers• E-mail address• Student, employee or personal I.D.• Bike manufacturer and model• Primary and secondary color• Serial Number

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Registration

Bike Registration – Information Needed

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Bike Registration

Sample Bike Registration Form

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Registration

North Carolina Registration Form

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Background

North Carolina Registration Form

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Bike Permit

Where’s the Serial Number?

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Bike Permit

Where’s the Serial Number?

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Bike Permit

3 Main Types of Registration Identification

• sticker - applied directly to bike frame

• locking permit sleeve - Attach to handle bar

• engraving

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Bike Permit

Permit Sticker

$.72each

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Bike Permit

Permit Sleeve Cost

$14.30

each

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Bike Permit

Engraving Equipment Cost

$339each

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Bike Registration

Fee vs. No Fee

• The estimated cost to register a bike is $2

- decals- promotion- personnel

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Bike Registration

Fee vs. No Fee

Fee No Fee X Some cyclists will complain X X Less Cyclists will register X Can improve bike program X X May portray as more important Less complaints from public X

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Bike Registration

Various Fee Plans

No fee$3 per year$5 for 5 years$10 for life$15 for 10 years$15 for life

Note 1: Owner must report bike sold, lost, stolen or destroyedNote 2: Each new owner must register the bike

Pick the fee the best fits your situation

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Bike Registration

Bicycle Regulations

Bicycle Regulations must be

COMPREHENSIVE and

EASY TO UNDERSTAND

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Bike Registration

Bicycle Regulations

Bicycle Regulations must contain:

registration guidelines parking violations traffic violations penalties and costs for violations impound and appeal procedures

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Bike Registration

Education before Enforcement

Bike registration will give your university or municipality the opportunity to

communicate with cyclists about

bike laws and bike safety.

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Bike Registration

Education before Enforcement

Teach ‘embefore you

tow ‘em

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Bicycles

Improved Enforcement

• Cited bikes will have a known owner• Impounded bikes are easier to claim• Warnings can be issued before citation• Law enforcement agencies can contact owner

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Enforcement

Illegal Parking

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Enforcement

Illegal Parking

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Enforcement

Illegal Parking

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Safety Communication

Unsafe Cycling

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Safety Communication

Unsafe Cycling

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Safety Communication

Unsafe Cycling

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Bike Permit

Bike Rack Notification

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Bike Permit

Bike Rack Notification

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Bike Permit

Bike rack Notification

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Bike Registration

UK Success

Bicycle registration start date: July 2009

Estimated daily # of bikes on campus:

4,500

Number of registered bikes: 3,480

Percentage of bikes registered: 77%

UK bike use increase 1999-2009: 37%

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Bike Registration

Frequently Asked Questions (FAQ)

We never had to register our bicycles before. Why do we have to do this now?We believe that a registration program will help us better educate and enforce the rules that will make bicycling at UK a positive experience for everyone. Registration has benefits for all members of the UK community, not just cyclists.

Who must register their bicycles? Where can I do it?All members of the campus community who plan to park their bicycle on campus must have a valid bicycle permit. Starting in July 2009, bicyclepermits will be available at Parking Structure #6 (721 Press Avenue) and at www.uky.edu/Parking.

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Bike Registration

Frequently Asked Questions (FAQ)

What if I have more than one bicycle?You must register each bicycle that you plan to park on campus.

I don’t ride a bike. How will this benefit me?As more members of the University community turn to cycling, the demand for parking will be reduced. When that happens everyone wins – our campus, our community and our environment.

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Bike Registration

Frequently Asked Questions (FAQ)

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Bike Registration

Questions & Answers