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Delight Food Approach Document

Date post: 13-Apr-2017
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FOOD
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Page 1: Delight Food Approach Document

F O O D

Page 2: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Lifestyle Brand Agency

L IFESTYLE BRAND AGENCY

Page 3: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

WE ARE DELIGHT.

A lifestyle branding agency who join the dots between fashion, travel, food and interiors.

Page 4: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

We are all about communicating the experience of the moment. The moment when the rush of all your senses come together to inspire that feeling of Delight. We know that anyone with an interest for fashion is no stranger to that feeling – we know we certainly aren’t.

We believe that by placing ourselves at the intersection of food, travel, fashion and living, we have a stronger advantage to engage with the mindset of the modern

consumer. Just think about your own interests and how you like to spend your time.

With that aim we produce the kind of rich brand communication that combines style with substance,

brand clarity and desirability to truly engage the hearts and minds of your audience. We build deep and loyal

relationships with your customer that will set you apart from your competitors.

Page 5: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Food Glorious Food

FOOD GLORIOUS FOOD

Page 6: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

We love it

Each and every day, do we ever stop thinking about it, making it, eating it, enjoying it? It’s such an elemental part of the human condition, our culture, the way we

relate to each other.

From a basic necessity to poetic artistry, our health and wellbeing, our aspirations and indulgences.

They say we eat with our eyes but in fact it engages all our senses.

An emotional roller-coaster that in the right hands can transport us to the heights of ecstasy, enrich the soul,

or at least leave us feeling pleasantly nourished.

Page 7: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 8: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 9: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 10: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Telling your story

TELL ING YOUR STORY

Page 11: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Behind every sip and mouthful of food is a story

One of produce and provenance, the changing of the seasons, ideas and creativity, tradition and innovation, tastes and textures, combined with skill and ambition

to realise their potential.

From the raw ingredients to the finished plate, the philosophy and motivation of the kitchen, the

direction of the cocktail menu and sommelier’s wine choices, the theatre and service of the restaurant.

The experience of the diner that converts them

into becoming a regular customer.

Page 12: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICESThere is an opportunity to build on your

relationship with your customer. Deepen their experience with them, beyond the walls of the

restaurant and the plate of food in front of them. Create a brand that truly communicates your business and lives in their hearts and minds.

Food has the power to do this

Your customers want to be made to feel special. Through a continual conversation with them, across

all relevant platforms and points of contact, this can be achieved in a way that doesn’t feel intrusive or uncomfortable for the customer. It should feel natural, authentic and rewarding, delivered with the same consistency and seamless experience of your restaurant. There can be many layers to this

conversation; ongoing core messages key to the your brand philosophy, built on seasonal stories throughout the year which in turn will reinforce

your overall brand message.

Page 13: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 14: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 15: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 16: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

We help our clients identify their key messages

Page 17: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

The heart of your brand and how to communicate it

Every business starts with an idea and a vision. A personality, perspective, philosophy and values. We look to bring clarity to that vision by creating a blueprint for your brand. One that we create with

you, not for you. An inclusive process that you feel a part of and satisfied with the results. We find

many of our clients enjoy this process with some even describing it as therapy.

Page 18: Delight Food Approach Document

A great tool for your business

It provides us with the brief we need and you with a something a measure it by. Its look, feel, aesthetic,

colour, tone, emotion and message? What should the logo look like, what should the photography look like, what tone of voice should you engage your customer

with, the language you use to describe your food, what should you talk about in social media?

From the furniture to the menus, all these questions and more are far easier to answer when

you have something to refer to.

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 19: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 20: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 21: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 22: Delight Food Approach Document

About us

ABOUT US

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Page 23: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Creative Director, Will Shorrocks has over 20 years experience working on brand strategy, design and art direction for global lifestyle brands. Combining both strategic thinking with creative communication solutions to deliver richer brand experiences.

“ He challenges you to think beyond the future while at the same time delivering on cue”Iain Ainsworth, White Line Hotels

Page 24: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

“He takes his time to understand your product and the people behind it.”Caroline Conaty, Hazlitt’s

Managing Director, Dan Shaw has delivered everything from large scale projects for international big players to niche ventures for dynamic start ups. 20 years in the design industry has made him appreciate the power of pre-emptive, strategic planning, although it has also made him a pretty skilled problem solver.

Page 25: Delight Food Approach Document

LIFESTYLE BRAND AGENCY

FOOD GLORIOUS FOOD

TELLING YOUR STORY

ABOUT US

OUR SERVICES

Our Services

Working with lifestyle brands from strategic concept, through realisation of assets, to implementation. We are strategically-minded

creatives collaborating with a network of skilled stylists, photographers, film makers, printers and web developers. Giving us the freedom and versatility to create consistent rich brand communications across all

platforms and points of contact.

C O N C E P T

Brand Strategy

Brand Direction

Brand Identity

R E A L I S AT I O N O F A S S E T S

Art Direction

Design

Copy writing

Film & Moving Image

Website & Digital

I M P L E M E N TAT I O N

Advertising

Print

Digital

Social Media

OUR SERVICES

Page 26: Delight Food Approach Document

thank you.

Email. [email protected] instagram.com/we_are_delight


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