DELIVER EXCEPTIONAL1:1 CUSTOMER EXPERIENCEEFFICIENTLY At the scale of millions, using Netcore Smartech
Need to Act as Change Agents The buyer's journey has evolved. It is non-linear, contextual, transparent and conver-sational in nature. CMOs need to understand this change and act as change agents, to steer the organisation in the right direction.
Need to Collaborate with CIOs
The change in the buyer’s journey also has an effect on the proliferation in devices and channels. CMOs need to collaborate with CIOs to identify, evaluate and implement the right tools and technologies.
Need to Own Customer Experience
CMOs need to identify and capitalise on the micro-moments in the customer journey and keep analysing and optimising them cont-inuously to ensure consistency of messaging.
UNDERSTANDING The customer’s buying journey has evolved and is disrupting today’s marketing landscape. It is drastically different from yesterday’s customers who were dependant on brands for information, and had limited connectivity and channels to consume media.
The evolution of feature phones to smartphones, 2G to 3G/4G and increasing usage of mobile apps have resulted in today’s customers being connected, mobile, social and informed. It’s the “Age of the Customer”.
CUSTOMER EXPERIENCE
MODERN MARKETERS' PATH
TO THE FUTURE:
BUYER’S JOURNEY
BUYER’S JOURNEY
PERSONALISING CUSTOMER
ENGAGEMENTENGAGEMENTENGAGEMENTCAMPAIGNS CAMPAIGNS CAMPAIGNS
With the CMO's focus changing from branding to
customer experience, campaigns need to be
personalised based on the customer's journey
to maximise engagement.
• Unified View of Customers
helps to know the customer better thus
enabling 1:1 messaging
• Customer Journey Workflows
for converting business logic to
campaigns
• Centralised Campaign Management
ensures consistency and continuity in
messaging
• Automated Campaigns across Channels
enable marketers to reach the user on his/
her preferred channel/device
IncreasedCustomer 2X Engagement
Personalised Campaigns
40% Reduced
MarketingEfforts
Automated Campaigns
Increased Marketing ROI 2X
Relevant Campaigns
ReducedCost of Messaging 20
%
Cross-Channel Automation
Campaigns focused on delivering exceptional 1:1 customer
experience help drive revenue growth
CUSTOMER EXPERIENCE DRIVES REVENUE GROWTH
Customer Journey Mapping
IncreasedCustomer Lifetime Value20
%
Reach out to customers by optimising across channels based on their preferences
BROADCAST CHANNELS
Advanced Segmentation
ResponsiveEmail Template
Gallery
Dynamic Content
LiveContent
Inbox Preview
Spam Testing Social Media
IntegrationSplit
Testing
MULTI-CHANNEL CAMPAIGN MANAGEMENT PLATFORM
Get your campaign problems addressed with
24/7 support over email, chat and phone.
Dedicated handholding to get you started with
marketing automation for effective ROI.
24/7 SUPPORT
Centralised campaign management across channels to ensure consistency of messaging
MARKETING TECHNOLOGY CONSULTANCY
RecommendationEngine
For a Live Demo, Give a on 022 6199 9853
Email Email Email SMSSMSSMSSMS
VoiceVoiceVoicePushPush
NotificationsNotificationsPush
NotificationsPush
Notifications
Web Web MessagingMessaging
Web Messaging
Web Messaging
Browser Browser NotificationsNotifications
Browser Notifications
Audience AudienceTargetingTargeting
AudienceTargeting
In-App In-App MessagingMessaging
In-App Messaging
In-App Messaging
Email Voice
AudienceTargeting
Browser Browser NotificationsNotifications
Browser Notifications
1. Click On Video Link
2. Missed Call Given
3. Goes To Landing Page To Fill Form
4. Fills Form
Rank Lead Score = 4
Check IfContact Has
Mobile #
END
Send SMS Of Predicted CategoryProduct With CTA Link
Check if SMS Link Clicked
END
1. Click On CTA Link
2. Missed Call Given
3. Goes To Landing Page To Fill Form
4. Fills Form
Send Email On Next ProductCustomer is Likely To Buy
10 Days
1 Day
Assign Lead Scoring
Assign Lead Scoring
CheckIf OBD
Call Duration >15 Secs + Key Press
Send OBD Call Based on Predicted Category
Check IfContact Has
Email Id
Contact Exists in the List
Check For Category
CheckEmail
Opened
CUSTOMER JOURNEY WORKFLOW
Full-Spectrum Omni-Channel
Marketing Automation Solution
NETCORESMARTECHSMARTECHSMARTECH
Data-Driven Marketing with Unified
View of Customers
Get one-view of the customer and use
advanced segmentation to execute data-
driven behavioural targeted campaigns.
Automated Marketing with Customer
Journey Mapping
Build a workflow based on your
business logic, to automate the flow
of communication based on the
user’s behaviour.
Agile Marketing with Detailed Reports
& Analytics
Analyse detailed reports of delivery,
open/click rates and engagement rates
to quickly optimise the workflow for
effective engagement.
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80% Mutual Fund Companies trust us
Top 3 Telecom Companies have connected to millions through our solutions
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Popular E-commerce Online Retails Brands & Classified Portals
Also delivering solutions to many other Top Brands
Leading Indian Banks & Insurance Firms
Netcore Solutions Pvt. Ltd. is a leading marketing technology company with 18 years of expertise in the industry.
Netcore empowers marquee brands with innovative Marketing Automation solutions including promotional
campaigns and transactional communications over email, sms and voice for diverse industry verticals listed below:
Netcore Solutions Pvt. Ltd.8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai- [email protected] | +91 22 6663 2111 | www.netcore.in
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