Delivering Big Data - By Rod Smith at the CloudCon 2013

Cloud & Big Data Analytics

Rod SmithVP Emerging Technology

IBM Fellow

Rod SmithVP Emerging Technology

IBM Fellow

© 2010 IBM Corporation CloudCon Expo & Conference2

AgendaAgenda

IBM Emerging Technology - What Do We Do?

What’s Changing from IT to Line of Business

Business Solutions & Big Data

Demo

Lessons We’re Learning

Questions & Comments

IBM Emerging Technology - What Do We Do?

What’s Changing from IT to Line of Business

Business Solutions & Big Data

Demo

Lessons We’re Learning

Questions & Comments


Emerging Technology - What Do We Do?Emerging Technology - What Do We Do?

Innovation/collaborations in technologies that we hope garner broad industry adoption in 12 -18 month timeframe

Our technology initiatives refined based on the marketplace & evolution of web technologies

Voice of the Customer- early & direct customer engagements (POCs) to iterate on both the technology & business value

Innovation/collaborations in technologies that we hope garner broad industry adoption in 12 -18 month timeframe

Our technology initiatives refined based on the marketplace & evolution of web technologies

Voice of the Customer- early & direct customer engagements (POCs) to iterate on both the technology & business value


What’s Changing - Evolution of Computing WavesWhat’s Changing - Evolution of Computing Waves

Each computing wave believes it started with a clean sheet

Each wave opens up opportunity for solutions to integrate previous wave(s)...

...while leveraging better economics new technologies delivers

Each computing wave believes it started with a clean sheet

Each wave opens up opportunity for solutions to integrate previous wave(s)...

...while leveraging better economics new technologies delivers

Computing Computing WavesWaves Business OpportunityBusiness Opportunity How was it addressedHow was it addressed BuyersBuyers Unintended ConsequencesUnintended Consequences

MainframeMainframe Need to lower HW costs Efficient apps as possible - efficiency mattered IT Customer apps - hard to maintain -

Backlog of applications

Client ServerClient Server Backlog of applicationsIncrease developer productivity (languages, tools, etc..)Object-oriented Programming

LOB Islands of Automation Operations costs sky rocketed

Internet Internet Islands of AutomationOperations costs

Scale out architecturesWeb servers

Start Ups - new businesses

“Boutique” internet businesses brought competition to brick & mortar businessesWeb data & browser economics

eBusinesseBusiness Leverage Internet to grow/expand business

Web App ServersSOA - Integration IT

democratization of data impact Data as a natural resourceNo SQL & Analytics

Big Data Big Data AnalyticsAnalytics

Insight & analytics for unstructured data

Hadoop, NLP technologies, ML, customer analytics LOB

Insights spark demand for unplanned, opportunistic LOB solutionsDial scalability or down

Cloud Cloud ComputingComputing

Lumpy workloadsContinuous business valueEmpowering small team for quick business impact

SaaSSaaSPaaSPaaSIaaSIaaS

LOBNext generation Next generation

operating environment operating environment


What’s Changing - Hearing From LoB CustomersWhat’s Changing - Hearing From LoB Customers

• Next generation of LoB leadership tech savvy

• Growing demand for next wave of line of business solutions - mobile, social & big data analytics today’s drivers

• Continuous business value becoming a key metric Build - Measure - Learn, then repeat at the pace set by business opportunities

• a la carte services enabling ROI transparency - services usage metrics can enable different payment models

• Next generation of LoB leadership tech savvy

• Growing demand for next wave of line of business solutions - mobile, social & big data analytics today’s drivers

• Continuous business value becoming a key metric Build - Measure - Learn, then repeat at the pace set by business opportunities

• a la carte services enabling ROI transparency - services usage metrics can enable different payment models

“...I need solutions that can be delivered, deployed in less than 6 days…”

“...I need solutions that can be delivered, deployed in less than 6 days…”


What’s Changing - Hearing From IT CustomersWhat’s Changing - Hearing From IT Customers

Shadow IT expanding - again

LoB hire boutiques development shops to build new wave of social, big data, mobile applications

Shadow IT expanding - again

LoB hire boutiques development shops to build new wave of social, big data, mobile applications

Boutiques - legacy IT unencumbered - leverage born-on-the-web technologies, quickly

Resulting solution meets LoB’s immediate needs but…

Boutiques - legacy IT unencumbered - leverage born-on-the-web technologies, quickly

Resulting solution meets LoB’s immediate needs but…

... not IT’s architectures, integration, security, compliance, business controls - and they’re ugly on so many levels... not IT’s architectures, integration, security, compliance, business controls - and they’re ugly on so many levels


Weather

Twitter

Analytics

Geo-Location

Hadoop

Traffic

IT leaders looking forward in leveraging transformational power of cloud to balance optimization of existing systems & innovation

IT beginning to factor in role of cloud to meet LoB opportunistic business needs

IT leaders looking forward in leveraging transformational power of cloud to balance optimization of existing systems & innovation

IT beginning to factor in role of cloud to meet LoB opportunistic business needs

What’s Changing - Hearing From IT CustomersWhat’s Changing - Hearing From IT Customers

Systems of Engagement

Systems of EngagementSystems of

Record

Systems of Record


Weather

Industry News Services

Analytics

Geo-Location

Twitter

Traffic

ERP Services

CRM Services

HR Services

Loyalty Data Services

Sales Enablement

Services

What’s Changing - IT & LoB EvolutionWhat’s Changing - IT & LoB Evolution

CRM Services

Traditional products are simply becoming windows into information-based, services-delivered value (How CIOs Can Keep In Step With CEOs - HBR Blog Network April 29th 2013)

API Economy - API accessible IT & business services available to 3rd party innovators composing solutions

Enabling ROI transparency - computing services raised to business level dialog

Traditional products are simply becoming windows into information-based, services-delivered value (How CIOs Can Keep In Step With CEOs - HBR Blog Network April 29th 2013)

API Economy - API accessible IT & business services available to 3rd party innovators composing solutions

Enabling ROI transparency - computing services raised to business level dialog


Open cloud architectures evolving & emerging

Fabric, composition, catalogs, & services for cloud-centric solutionsEnables the creation of new services & exposes services in existing middleware portfolio

No distinction between where a service executes – simplifying model

Open cloud architectures evolving & emerging

Fabric, composition, catalogs, & services for cloud-centric solutionsEnables the creation of new services & exposes services in existing middleware portfolio

No distinction between where a service executes – simplifying model

External Ecosystemservicesanalytics commerce collaboration

Development Environments &

Catalogs

datastore mobile CRM ServiceopsERP Service

Traditional Middleware-based

Workloads

AppApp

Services

SaaS

PaaS

IaaSWorkload OrchestrationFlexibly & discipline in infrastructureWorkload OrchestrationFlexibly & discipline in infrastructure

Composition LayerFlexibly & discipline in patternsComposition LayerFlexibly & discipline in patterns

Business SolutionsFlexibly & rapid assembly of

apps


appsAPIAPI APIAPI

APIAPIAPIAPI APIAPI APIAPI

API & Integration ServicesAPI & Integration Services

Dynamic Service CompositionDynamic Service Composition


External Ecosystemservicesanalytics commerce collaboration

Development Environments &

Catalogs

datastore mobile CRM ServiceopsERP Service

Traditional Middleware-based

Workloads

AppApp

Services

SaaS

PaaS

IaaSWorkload OrchestrationFlexibly & discipline in infrastructureWorkload OrchestrationFlexibly & discipline in infrastructure

Composition LayerFlexibly & discipline in patternsComposition LayerFlexibly & discipline in patterns


apps


appsAPIAPI APIAPI

APIAPIAPIAPI APIAPI APIAPI

API & Integration ServicesAPI & Integration Services

Business Solutions - Big DataBusiness Solutions - Big Data


Big Data - Your Car As A Data CenterBig Data - Your Car As A Data Center

Ford Fusion 16 million lines of code

~70 microprocessors connected to hundreds of sensors and actuators that have thousands of multiplexer signals.

On-board processes supported include customer safety, adaptive cruise control, and parallel parking assist

Implications beyond driving experience

Ford Fusion 16 million lines of code

~70 microprocessors connected to hundreds of sensors and actuators that have thousands of multiplexer signals.

On-board processes supported include customer safety, adaptive cruise control, and parallel parking assist

Implications beyond driving experience

Ford’s mission to employ design to

deliver "a mobile digital lifestyle"

Ford’s mission to employ design to

deliver "a mobile digital lifestyle"


New Health Care ApplicationsNew Health Care Applications

“Medicine has become too complex. Only about 20% of the knowledge clinicians use today is evidence-based.”

Steven ShapiroChief Medical & Scientific Officer

University Pittsburgh Medical Center

“Medicine has become too complex. Only about 20% of the knowledge clinicians use today is evidence-based.”

Steven ShapiroChief Medical & Scientific Officer

University Pittsburgh Medical Center

Healthcare is “dying of thirst in an ocean of data”Healthcare is “dying of thirst in an ocean of data”


Healthcare - Use CaseHealthcare - Use CaseWhat Really Causes Readmissions?

Top 18 IndicatorsWhat Really Causes Readmissions?

Top 18 Indicators

18. Jugular Venous Distention Indicator

17. Paid by Medicaid Indicator16. Immunity Disorder Disease Indicator15. Cardiac Rehab Admit Diagnosis with CHF Indicator14. Lack of Emotion Support Indicator13. Self COPD Moderate Limit Health History Indicator12. With Genitourinary System & Endocrine Disorders11. Heart Failure History10. High BNP Indicator9. Low Hemoglobin Indicator8. Low Sodium Level Indicator7. Assisted Living (NLP only)6. High Cholesterol History5. Presence of Blood Diseases in Diagnosis History

4. High Blood Pressure Health History3. Self Alcohol / Drug Use Indicator (Cerner + NLP)2. Heart Attack History1. Heart Disease History

New Insights Uncovered by Combining Content and Predictive Analytics

•LVEF and Smoking are significant indicators of CHF but not readmissions

•Assisted Living and Drug and Alcohol Abuse emerged as key predictors (only found in unstructured data)


Big Data For Crime FightingBig Data For Crime FightingMemphis Police Department - Blue CRUSH (Criminal Reduction Utilizing Statistical History) crime-fighting methodology

Enables rich picture of the various circumstances surrounding a particular crime:

•Where did it occur?

•What was the weather?

•What was the weather the day or week before?

•Did the crime take place over a three-day weekend?

•Was there a payday for government workers?

•Was there a gun show at the local convention center?

•Was there a recruitment day at a local university?

Memphis Police Department - Blue CRUSH (Criminal Reduction Utilizing Statistical History) crime-fighting methodology

Enables rich picture of the various circumstances surrounding a particular crime:

•Where did it occur?

•What was the weather?

•What was the weather the day or week before?

•Did the crime take place over a three-day weekend?

•Was there a payday for government workers?

•Was there a gun show at the local convention center?

•Was there a recruitment day at a local university?


DemoDemo


Lessons We’re LearningLessons We’re LearningShared nothing, stateless scale out cloud fabrics is not a suggestion of behavior, it’s enforced

Economic equation flips from platform-centric integration being the most valuable asset to application-centric•Unbundling: When an app is deployed, the correct version of the runtime, frameworks, etc are deployed•Ability to dynamically retrieve the “right” versions of assets from code repositories a critical factor

Cloud-based economics are drastically better for this emerging class of applications

Small teams leveraging born on the cloud architectures delivers

Mixing fabric-based services & external services will introduce additional considerations & complexity – work in progress understanding

Loosely coupled architectures work from teamwork perspective – few coordination/status meetings, etc..

Shared nothing, stateless scale out cloud fabrics is not a suggestion of behavior, it’s enforced

Economic equation flips from platform-centric integration being the most valuable asset to application-centric•Unbundling: When an app is deployed, the correct version of the runtime, frameworks, etc are deployed•Ability to dynamically retrieve the “right” versions of assets from code repositories a critical factor

Cloud-based economics are drastically better for this emerging class of applications

Small teams leveraging born on the cloud architectures delivers

Mixing fabric-based services & external services will introduce additional considerations & complexity – work in progress understanding

Loosely coupled architectures work from teamwork perspective – few coordination/status meetings, etc..


Call To Action - Interested in Influencing Our Direction?Call To Action - Interested in Influencing Our Direction?

jStart interested in collaborate on exploring how IBM’s emerging cloud approach can meet future business needs

Progression: •Scenario Definition Workshop: jStart/IBM Software Services architects & developers work with your team to identify a candidate application for developing a proof of concept

•Open Cloud Engagement: Over an ~8-10 week period, collaborate with IBM to develop proof of concept on still-in-the-oven assets & technology

Want to get started today? Contact jStart: [email protected] visit us at: http://ibm.com/cloudstart.

jStart interested in collaborate on exploring how IBM’s emerging cloud approach can meet future business needs

Progression: •Scenario Definition Workshop: jStart/IBM Software Services architects & developers work with your team to identify a candidate application for developing a proof of concept

•Open Cloud Engagement: Over an ~8-10 week period, collaborate with IBM to develop proof of concept on still-in-the-oven assets & technology

Want to get started today? Contact jStart: [email protected] visit us at: http://ibm.com/cloudstart.


Questions & CommentsQuestions & Comments

Date post:	08-Jun-2015
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Delivering Big Data - By Rod Smith at the CloudCon 2013

Education