Contact us VisitScotland 64 Whitesands Dumfries DG1 2RS Paula McDonald Regional Director T: 01387 245 558 / 07788 818 014 E: [email protected]Sam McGregor Partnership Communications Executive T: 01750 723 804 / 07900 667 178 E: [email protected]visitdumfriesandgalloway.co.uk visitscotland.com visitscotland.org VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any errors or omissions. Delivering for Dumfries & Galloway How we’re working to grow the visitor economy. Pictures: Media examples from our spring 2013 Explore Scotland campaign. Front Page: Galloway-based artist, Hazel Campbell, who featured in our European ‘Meet the Scots’ campaign in 2012. Fast facts Volume & Value for Dumfries & Galloway 2011 Total Visitor Spend: £193 million Total Trips: 869,000 Employment (2008): 5,700 Top markets for Dumfries & Galloway 2011 GB Trips % Spend % England 55 68 Scotland 43 30 Wales 3 3 TOTAL 830,000 £183 million Overseas Trips % Spend % Germany 14 7 Ireland 13 11 Canada 10 13 Italy 9 7 France 9 10 USA 8 13 Netherlands 6 7 Australia 6 14 Rest of the world 25 18 TOTAL 39,000 £10 million Sources: Great Britain Tourism Survey (GBTS) 2011 and International Passenger Survey (IPS) 2011. Regional tourism data is based on small sample sizes, therefore reliability cannot be guaranteed. Percentage figures may not add up to 100% due to rounding. Visit www.visitscotland.org to: • Sign up to our industry newsletter; the eUpdate • Follow the VisitScotland Chairman’s blog • Access a range of advice materials and toolkits • See the latest tourism research and statistics • Register for industry events Follow our industry Twitter feed for the latest updates: @visitscotnews Let Dumfries & Galloway inspire you Caerlaverock Castle, near Dumfries Let Dumfries & Galloway inspire you You may be surprised to see palm trees growing in Dumfries & Galloway, but in the west of the region, where the coast is warmed by the Gulf Stream, they do. Visit Logan Botanic Garden, to see exotic plants from the southern hemisphere growing alongside Scottish plant varieties. There are many other gardens to explore across the region too. Discover 200 miles of spectacular coastline and explore the Mull of Galloway Trail, or head inland to discover many routes including the Striding Arches where you can marvel at impressive art within the landscape. We’ll point you in the right direction Dumfries & Galloway Explore: Dumfries & Galloway Logan Botanic Garden, Port Logan n Enjoy a stay at the award-winning 4 star Cavens Country House Hotel , near Dumfries. Set in 20 acres of peaceful, beautifully landscaped private gardens, the hotel offers relaxation in style. n The prize includes bed and breakfast for 2 people sharing a double or twin room. WIN a relaxing 2 night break to Dumfries & Galloway Cavens Country House Hotel To enter our prize draw and request your FREE guides go to www.visitdumfriesandgalloway.co.uk/explorenow No purchase necessary. Draw closes 30.04.13. Open to all residents aged 18 or over of the UK, CI, IoM and ROI except employees of VisitScotland, the Scotsman, its agents or anyone professionally connected with the promotion. Promoter VisitScotland, Edinburgh, EH6 6JH. Full terms and conditions: www.visitdumfries andgalloway.co.uk/explorenow
VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any errors or omissions.
Delivering for Dumfries & Galloway
How we’re working to grow the visitor economy.
Pictures: Media examples from our spring 2013 Explore Scotland campaign.Front Page: Galloway-based artist, Hazel Campbell, who featured in our European ‘Meet the Scots’ campaign in 2012.
Fast factsVolume & Value for Dumfries & Galloway 2011Total Visitor Spend: £193 million
Total Trips: 869,000
Employment (2008): 5,700
Top markets for Dumfries & Galloway 2011GB Trips % Spend %
England 55 68
Scotland 43 30
Wales 3 3
TOTAL 830,000 £183 million
Overseas Trips % Spend %
Germany 14 7Ireland 13 11
Canada 10 13
Italy 9 7
France 9 10
USA 8 13
Netherlands 6 7
Australia 6 14
Rest of the world 25 18
TOTAL 39,000 £10 millionSources: Great Britain Tourism Survey (GBTS) 2011 and International Passenger Survey (IPS) 2011.
Regional tourism data is based on small sample sizes, therefore reliabilitycannot be guaranteed. Percentage figures may not add up to 100% due torounding.
Visit www.visitscotland.org to:
• Sign up to our industry newsletter; the eUpdate• Follow the VisitScotland Chairman’s blog• Access a range of advice materials and toolkits• See the latest tourism research and statistics• Register for industry events Follow our industry Twitter feed for the latest updates:@visitscotnews
Dumfries & Galloway has its fair share of impressive castles. From the unique triangular castle at Caerlaverock, to Threave Castle which is only reachable by boat, or the beautiful pink palace at Drumlanrig.
Sweetheart Abbey, at New Abbey, is said to be where the word sweetheart originates and the region is famous for marriages at Gretna Green.
Discover our wonderful food, produced using the finest local ingredients. From delicious ice cream, organic cheese and Galloway beef to whisky and beer. Visit a farmers’ market or our designated food town, Castle Douglas, to pick up some tasty ingredients.
We’ll point you in the right direction
To request your FREE 2013 guides go to www.visitdumfriesandgalloway.co.uk/explore
n Dumfries & Galloway is home to around 20% of all Scottish red squirrels; you may spot one when walking in woodlands. Dalbeattie Forest even has its own red squirrel trail.
n Look out for a vast array of wildlife in Galloway Forest Park. Drive the Queen’s Way for some breathtaking scenery and stop off at the red deer range.
Natural wonders of Dumfries & Galloway
Let Dumfries & Galloway inspire you
Loch Trool, Galloway Forest Park
Caerlaverock Castle, near Dumfries
Natural Wonders
Glorious Gardens
Outdoor Adventures
www.visitdumfriesandgalloway.co.uk
What to See & Do 2013-14
Explore: Dumfries & Galloway
Over 150 attractions to choose from, inspiring ideas for great days out
Enjoy thrilling activities, from 7stanes mountain biking to the longest zip wire in the UK
www.visitdumfriesandgalloway.co.uk
Dumfries & Galloway
Where to Stay 2013
Land of Contrasts
Fascinating History
Wildlife Haven
Loch Ken, Galloway Forest Park
Let Dumfries & Galloway inspire you
You may be surprised to see palm trees growing in Dumfries & Galloway, but in the west of the region, where the coast is warmed by the Gulf Stream, they do. Visit Logan Botanic Garden, to see exotic plants from the southern hemisphere growing alongside Scottish plant varieties. There are many other gardens to explore across the region too.
Discover 200 miles of spectacular coastline and explore the Mull of Galloway Trail, or head inland to discover many routes including the Striding Arches where you can marvel at impressive art within the landscape.
We’ll point you in the right direction
www.visitdumfriesandgalloway.co.uk
Dumfries & Galloway
Where to Stay 2013
Land of Contrasts
Fascinating History
Wildlife Haven
Natural Wonders
Glorious Gardens
Outdoor Adventures
www.visitdumfriesandgalloway.co.uk
What to See & Do 2013-14
Explore: Dumfries & Galloway
Over 150 attractions to choose from, inspiring ideas for great days out
Enjoy thrilling activities, from 7stanes mountain biking to the longest zip wire in the UK
Logan Botanic Garden, Port Logan
n Enjoy a stay at the award-winning 4 star Cavens Country House Hotel , near Dumfries. Set in 20 acres of peaceful, beautifully landscaped private gardens, the hotel offers relaxation in style.
n The prize includes bed and breakfast for 2 people sharing a double or twin room.
WIN a relaxing 2 night break to Dumfries & Galloway
Cavens Country House Hotel
To enter our prize draw and request your FREE guides go to
www.visitdumfriesandgalloway.co.uk/explorenow
No purchase necessary. Draw closes 30.04.13. Open to all residents aged 18 or over of the UK, CI, IoM and ROI except employees of VisitScotland, the Scotsman, its agents oranyone professionally connected with the promotion. Promoter VisitScotland, Edinburgh, EH6 6JH. Full terms and conditions: www.visitdumfries andgalloway.co.uk/explorenow
£1.2 millionestimated expenditure to Dumfries & Galloway generated by visitors to VisitScotland Information Centres in 2011/12.
£193 millionexpenditure to Dumfries & Galloway generated by visitors to the region in 2011/12.
£11.7 millionworth of enquiries were sent to venues in Dumfries& Galloway from our Business Tourism Unit in 2011/12.
As part of our nature focused tourism drive a VisitScotland Year of Natural Scotland TV advert was launched in January 2013.
The advert contains exclusive scenes including the Striding Arches at Cairnhead.
The advert follows on from a Year of Creative Scotland version last year that also featured Dumfries & Galloway and was seen by more than 18 million adults each time it went to air.
Over 6 millionopportunities to see or hear messages about Dumfries & Galloway through our Explore Scotland campaign in spring/summer 2012.
500Dumfries & Galloway businesses participating in relevant Quality Assurance Schemes in 2012.*
Tourism is a key driver to the economy in Dumfries & Galloway, generating £193 million in visitor spend and supporting 5,700 jobs.
Our region holds its own on the international stage with Dumfries being the resting place of our national Bard, Robert Burns, and also the inspiration for JM Barrie’s Peter Pan. We boast 200 miles of coastline, exotic Gulf Stream gardens, Scotland’s National Book Town and both exhilarating and peaceful activities. Dumfries & Galloway is a world class destination and has an incredible breadth of tourism product to suit all tastes and age groups.
The visitor economy still faces uncertain times, however there is business to be had if the product is right and the service impeccable.
VisitScotland will continue to market the region, provide information and inspiration to visitors and deliver quality advice to tourism businesses as we prepare for welcoming the world in 2014, when the country plays host to the Commonwealth Games, Homecoming Scotland 2014 and the Ryder Cup.
We will work closely with our private and public partners to ensure that we deliver on these core activities.
Paula McDonaldRegional Director
869,000trips taken to Dumfries & Galloway in 2011/12.
Over £340,000estimated economic return for Dumfries & Galloway generated by the Gateway to Golf Pass sales in 2012.
Over 18 millionadults viewed the Striding Arches at Cairnhead each time the VisitScotland Year of Creative Scotland TV advert went to air in 2012.
From spring 2012 our marketing campaign ‘Explore Scotland, we’ll point you in the right direction’ has been providing assistance to help potential visitors decide where to spend their holiday time in Scotland.
Campaign tactics include sales promotions, partnerships, media, press, radio and online.
In summer 2012 Destination Dumfries & Galloway partnered with VisitScotland on a joint marketing campaign, taking advantage of the economies of scale offered by the Explore Scotland campaign. This activity targeted the Northern Ireland market over the last two weeks in June and generated over 400,000 opportunities for people to see messaging about Dumfries & Galloway.
The combined activity for the spring and summer 2012 campaign generated over 6 million opportunities to see or hear messages about Dumfries & Galloway, with the autumn and winter 2012 campaign generating a further 6.8 million.
VisitScotland and Forestry Commission Scotland created a free pocket visitor guide to the UK’s first Dark Sky Park at Galloway Forest Park in Dumfries & Galloway.
Scotland’s Stellar Spectacular: A Guide to the UK’s first Dark Sky Park offers an introduction to stargazing with plenty of hints and tips on how to get the most out of the experience as well as the variety of things to see and do in Dumfries & Galloway.
As well as being available online guides were distributed through VisitScotland Information Centres, Galloway Forest Centres, Waterstones - across Scotland and the north of England - and the National Geographic store in London.
Over £240,000invested by EventScotland in Dumfries & Galloway events in 2011/12.
Find natural inspiration in Dumfries & Galloway, day and night. Walk along 200 miles of coastline and explore the Loch Ryan coastal path, or head inland to discover more routes, such as the Striding Arches walk where you can marvel at magnificent art within the landscape.
The Galloway Red Kite Trail at Loch Ken is the ideal way to spot these magnificent birds. A visit to the feeding station at Bellymack Hill Farm near Laurieston is a sight to remember.
Visit the UK’s first Dark Sky Park, where you can spot the milky way without a telescope. Why not take a picnic and sit back and relax under the breathtaking starry night sky - remember to wrap up!
Giant book memorial to Hugh MacDiarmid on a moor above Langholm
We’ll point you in the right direction
Don’t miss these fantastic events
The Tour of Britain 11 September Dumfries tourofbritain.com
Lockerbie Jazz Festival 28 - 30 September Lockerbie lockerbiejazz.com
Wigtown Book Festival 28 September - 7 OctoberWigtownwigtownbookfestival.com
Moffat Ramblers Walking Festival 5-7 October Moffatvisitmoffat.co.uk
In 2012 Dumfries & Galloway Council partnered with VisitScotland to increase the number of businesses participating in relevant Quality Assurance schemes.
The project offered businesses the chance to participate in a relevant scheme for over half the price for the first year.
35 businesses in Dumfries & Galloway signed up for the project within six months of its launch.
* Based on November 2012 figures
Explore Dumfries & Galloway and uncover a variety of naturally inspiring walking trails, surprising wildlife and captivating history across the region. Stena Line sails up to six times daily from Belfast to Cairnryan and can have you in Dumfries & Galloway in just 2 hours and 15 minutes. You can explore 200 miles of breathtaking coastline including the Mull of Galloway, Scotland’s most southerly point. Spot wildlife at the Red Kite Trail around Loch Ken or explore Threave Castle near Castle Douglas - ring the bell and the custodian will ferry you over.
WIN a fantastic break to Dumfries & Galloway
We’ll point you in the right direction
UK, CI, IOM & ROI. Draw closes 30.06.12. No purchase necessary. Full Terms and Conditions available online. Promoter: VisitScotland, Edinburgh EH6 6JH
The prize includes: • Ferry crossing with Stena Line for 2 people with one car• 2 nights dinner, bed and breakfast for 2 people in the Cally Palace Hotel,
Gatehouse of Fleet• Lunch for 2 at The School House, Ringford•Mull of Galloway Experience for 2 including entry to the exhibition and
lighthouse
Killantringan Bay, north west of Portpatrick
Cally Palace Hotel
To enter now and to request a brochure, go to visitdumfriesandgalloway.co.uk/explorebt
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