Case 8: Zappos: Delivering Customer Satisfactionsecure.expertsmind.com/attn_files/308_ethical_decisions... · 2018-07-04 · Zappos struggled for its first few years, making sales
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Case 8: Zappos: Delivering Customer Satisfactionsecure.expertsmind.com/attn_files/2059_ethical_decisions_case.pdf · 1.64 billion a decade later. Tony Hsieh, Zappos’ CEO says, “It’s
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Chapter 13 Managing customer satisfaction Define customer satisfaction Understand the importance of satisfying customers Evaluate customer satisfaction.
