DELIVERINGPOWERFUL

PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION

http://josemariapalomares.com/about/@chemapalomares

BE RELEVANT, BE DIFFERENT

YOU DON’T NEED TO SHOUT OR TO ACT AS A CLOWN

JUST APPLY A SELLING PERSPECTIVE!

“Communication is about getting others to adopt your point of view”

“The presentation is to make an emotional sale”

Seth Godin, author of Really bad powerpoint

1. MESSAGE2. AUDIENCE3. TECHNIQUES4. RECOMMENDATIONS5. DON’T DO6. INSPIRATION’S SOURCES

1 Message

What is the most important ingredient of a successful presentation?

The main idea

What is my absolutely central point?

Can you pass the elevator test?

Express your idea in one clear and succinct sentence. Everything else in your presentation will support your key

message

1 Message

• Set the idea

• Create a headline that sets the direction for your presentation.

• Give the audience a reason to listen.

• Make your theme clear and consistent

simple

Show the main idea up front.

“Today I want to show you how the new distribution strategy will give younew business opportunities in your area”

simple

If you can’t explain it simply,you don’t understand it well enough.

Albert Einstein

• Limita el número de ideas a comunicar.

easy

Limited number of key ideas.

Make sure your information is clear, well organized and easy to follow

Create a table of contents

easy

Make numbers and statistics meaningful and memorable

easy

If Facebook were a country, it would be the 3rd in terms of population after China

and India, and before USA

5 Gbor

1,000 songs in your pocket?

easy

Concentrate in the relevant information. Do not ramble on about irrelevant stuff or precedents

concrete

“The secret of being a bore is to tell everything”Voltaire.

Talk in terms of benefits for the audience

concrete

Only facts and figures that support your message.

Reliable sources and testable credentials

credible

MAKE IT SHORTStudies show that listeners loose attention after approximately 20 minutes.

short

http://www.speakingaboutpresenting.com/content/7-ways-audience-attention-presentation/

WELL STRUCTURED

Welcome and thank youKey message (headline / main purpose)Define the problemBenefits of solving the problemProposed solutionReinforce key messageConclusion & next steps (call to action)

the KISS methodKEEP IT SIMPLE & STRAIGHTFORWARD

Audience2

What do you have to know about your audience?

• Number

• Language

• Background

• Attitude

• Expectations

• Who is who

Audience

…and remember who you are for them!

• Your role: expert, leader, provider, client, boss, etc.

• Your reputation (and your company’s)

Audience

So yo must…• addapt your language and your style

• decide if interaction is good (it doesn’t always work)

• give the right information (quantity & quality)

Audience

Techniques3StorytellingAnecdotes and personal experiencesRepetitionQuotes and testimonialsBody language

Original way to transmit knowledge to the next generation.

Proven method to communicate effectively and to gain empathy.

A way to engage, move and inspire the audience.

Martin Luther King said ‘I have a dream,’ not ‘I have a strategy and a vision’.

Storytelling

including personal experiences and turning dry statistics and numbers into a compelling plot line can truly move an audience

Obama includes many personal experiences in his speeches to support his message and to

persuade his audience.

Anecdotes

http://www.youtube.com/watch?v=IOR3n68Qf2w

Repetition

Repetition guarantees your message is internalized.

You can say the same thing in many different ways.

Use this tecnique for the core message or for a very difficult concept.

Quotes

“Less is more”Van Der Rohe (1886-1969), arquitect & designer

Reinforce your message and add credibility

Body language and attitude

• 93 % communication is non verbal*

*Prof. A. Mehrabian: 7% of information is given by words, 38% by the voice and 55% by body language

• Kind attitude: smiling is free!

• Eye contact

• High energy: show enthusiasm and energy.

Body language and attitude

• Dress code: “You never get a second chance to make the first impression”

Body language and attitude

Be natural: move around, walk, use your hands…

Do not hide behind the podium

Be aware of mannerisms (hand movements, use of “ums” “ahs”….)

Body language and attitude

Use your sense of humour (unless you don’t have it!)

Positive emotions help you to engage your audience

Body language and attitude

• Don’t turn your back to the audience

• Try not to interfere with the projection

Body language and attitude

Recommendations4

• 1/3 thinking and scripting• 1/3 building slides• 1/3 rehearsing

Preparation

• Take a pencil and a piece of paper before you open your laptop.

• Take your time. Good preparation is 80% of success.

• Avoid “cut and paste”

Preparation

• Not too fast (particularly important in an international meeting or when explaining difficult concepts)

• Try to vary your pace, volume, tone, emphasis… ie: key ideas or conclusions remarks are best presented at a slower rythm.

Speaking

The right word may be effective, but no word was ever as effective as a rightly timed pause.

Mark Twain

Choose an adequate font (easy to read and understand)

Just one or two!

Slides

Adequate font sizeColours that contrast with the background

Slides

Remark only what it is really remarkable

Slides

Remark only whatwhat it is REALLY “REMARKABLE”

ONLY RELEVANT INFORMATION: HEADLINES

No ‘teleprompting’No bullet pointing

PICTURE SUPERIORITY EFFECT

Make it visual! No more than 1 or 2 images.Make them meaningful!

Slides

Use professional images, professionally!

Slides

Do not manipulate images.

Slides

Do not manipulate images.

Respect your audience: make good use of time. Timing your sessions: 80% rule.

Time

Preview questions (FAQ) and write assertions (complete sentences which expresses the answer to each question in a clear a succinct manner)

Questions

If you don’t know the answer, let it know.

Avoid conflicts

The question is for you. The answer is for all.

Questions

Repeat the question:

• to make sure you have understood it

• to gain time to answer• to reformulate it in a more

convenient way for you

Questions

the KISS methodKEEP IT SIMPLE & STRAIGHTFORWARD

Rehearse!!

Rehearse!!

Nothing gives you more selfconfidence than rehearsing

Spend time to practice

An opportunity to adjust ideas, times and transitions.

Practice the complete presentation (including paces, silences, body language, etc) ideally in the same place where it is going to be held.

Rehearse!!

Find an audience for your rehearsal (friend, mate, etc) and get his/her feedback.

“Nothing clarifies ideas so much as explaining them to other people”.Vernon Booth (Author of “Communicating in Science”)

Rehearse!!

For two full days before a presentation, Jobs rehearsed the entire presentation, asking for feedback from his team. For 48 hours, all of his energy is directed at making the presentation the perfect embodiment of Apple’s messages.

Arrive with time to solve any possible problems.

Check tech questions (laptop, projector, software releases, usb, microphone, etc)

Check before

Moderator: how to be presented. Brief of your presentation.

Attend to the previous presentations to check audience’s mood.

Check before

Don’t do!*5

*If you can avoid

Read from slides

Avoid eye contact

Inappropriate dress code

Turn your back to the audience

Mannerisms

Make a presentation without previous rehearsal

Inspiration’s sources6

Slideshare

PHOTOXPRESS (http://www.photoxpress.com/)

COMPFIGHT (http://www.compfight.com/)

GOOGLE IMAGES (http://images.google.com/)

Free images

iSTOCKPHOTO (http://www.istockphoto.com/)

SHUTTERSTOCK (http://www.shutterstock.com/)

FOTOLIA(http://en.fotolia.com/)

DREAMSTIME (http://www.dreamstime.com/)

GETTYIMAGES (http://www.gettyimages.com/)

Pay images

talks

Books

Books

Libros

This is a challenge that recquires time and effort so…

CHOOSE YOUR BATTLE!

A person can have the greatest idea in the world. But if that person can’t convince enough other

people, it doesn’t matter.–Gregory Berns

WHO DO YOU WANT TO BE?

DELIVERINGPOWERFUL

PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION

http://josemariapalomares.com/about/@chemapalomares