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Delivering Rewards in an Instant World - Blackhawk Engagement Solutions

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  • December 14, 2016

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 2

    About BES Instant Reward Options Instant Examples In-Market Q&A

    Agenda

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 3

    Your Presenters

    THERESA McENDREE

    VP, Marketing

    Blackhawk overviewScience & adoption

    Use cases

    JENNIFER WORLEY

    VP, Product Rewards

    Instant rewards overview

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 4

    A leading prepaid and payments global company

    Hawk CommerceGenerate revenue with smart commerce

    platforms Proven global incentive programs for consumers, sales and employees

    A global branded value network of over 600+ rewards and content

    We are a Blackhawk Network Business

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 5

    Blackhawk Engagement Difference

    Committed Program ManagementEasy-to-Use Platforms Compelling Global Rewards

    We power proven incentive programs for the worlds leading brands

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 6

    Full Suite of Instant Reward Solutions

    HREmployee Rewards

    Sales Incentives Call Center Incentives

    MarketingRebate Promotions

    Loyalty IncentivesWin-Back Promotions

    Subscription Incentives

    SalesChannel Incentives

    Sales Incentives Training Incentives

    Behavior-based Incentives

    Finance/OpsAppeasements

    Claims

    Blackhawk offers 600+ reward choices to maximize performance and budget

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 7

    Rewards Are Critical

    Reward-based promotions have been shown to outperform discount-based promotions

    BY OVER 42%

    Source: ifeelgoods, Reward-Based Promotions vs Discount Based Promotions, September 2015

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 8

    Virtual (Open Loop)

    Network branded (MC, Discover)

    Instant Load

    Allows for action-based loading and activation of cards for immediate use

    eGift(Closed Loop)

    Content partner branded

    What are Instant Rewards Solutions?

    INSTANT REWARDSprovide immediate delivery of reward or reward value.

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 9

    Why Instant Rewards?

    Source: Journal of the Experimental Analysis of Behavior, January 2015

    Rewards are highly effective when received instantly.

    Benefits of instant rewards Stand out with your reward experience

    Dont spend more, spend better

    Immediate reinforcement of messaging Increased recipient satisfaction by eliminating delay in receipt of

    reward

    Positive association of reward and brand

  • Todays Instant Rewards

    Jennifer WorleyVP, Product Rewards

  • Virtual Rewards

    Rewards delivered via email, text or mobile

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 12

    The Growing Popularity of Virtual Cards

    0 5 10 15 20 25 30 35 40 45 50

    2013

    2014

    2015

    Percentage of Respondents

    Source: Mercator Advisory Group, Customer Monitor Survey Series, Payments 2013, 2014, 2015, Question 4

    More than 2 in 5 US adults bought virtual cards in 2015.

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 13

    Virtual Card Acceptance is Increasing

    0 5 10 15 20 25 30 35

    2013

    2014

    2015

    Percentage of Respondents

    More consumers buy virtual cards for themselves than as gifts.

    Virtual card purchased as a gift

    Virtual card purchased for self

    Source: Mercator Advisory Group, Customer Monitor Survey Series, Payments 2013, 2014, 2015, Question 4

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 14

    Virtual Card Appeal is Diverse

    Source: Mercator Advisory Group, Customer Monitor Survey Series, Payments 2013, 2014, 2015, Question 4

    61% of people between the ages of 1834

    43% of people between the ages of 3564

    60% of people who earn

    $75K$100K

    56% of people who earn

    $100K+

    Virtual card buyers tend to be young, affluent and racially diverse.

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 15

    Open-loop prepaid card delivered via email

    Activate and use immediately online!

    Good at all MasterCard acceptance online retailers

    Option to request a physical card

    Virtual MasterCard Prepaid Card

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 16

    Universal online spend

    Immediate delivery

    5% back provides added value

    Cost effective (no plastic or postage) Greener option

    Ease of delivery and use

    Customizable emails supports your brand and program

    Secure

    Benefits of Virtual Prepaid

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 17

    Electronic gift card

    200+ brands available

    Email or text delivery

    Spend immediately online or in-store

    eGift

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 18

    Add to wallet, use on phone, tablet, online or in-hand!

    Consistent Experience Across Platforms

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 19

    Unmatched Catalog of Popular Merchants

    and many more

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 20

    Create retailer or channel specific campaign

    Immediate delivery

    Redeemable online and in-store

    Cost effective (no plastic or postage) Greener option

    Device responsive mobile/tablet/PC/Mac friendly

    Customizable emails supports your brand and program

    Secure

    Benefits of eGift

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 21

    Have you ever purchased or received a virtual reward?

    Poll Question

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 22

    Connect to Our Solutions Sales and Channel Incentive Platform

    Consumer Promotions

    Employee Rewards

    Or Yours API

    Direct connect your platform, CRM or POS to our ordering system

    FTP Ordering Automated scripts upload and download files and data for products

    Or Order Direct Ordering Portal (MyInteliSpend)

    Ideal for self-service, online ordering of prepaid products

    Multiple Virtual Reward Ordering Options

  • Instant Load

    Reward in-hand, instant funding on behavior

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 24

    Physical Prepaid Card Distribution ($0 value card) Mailed Handed out In-pack or on-product

    Funded upon behavior By agent/rep On validation On customer submission By API

    Instantly loaded & ready to usePerfect marriage of tangible reward and instant appeal

    Instantly Loaded Prepaid Card

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 25

    Fully customizable to your program and brand

    No funds loaded until behavior confirmed

    Highly attractive CTA (34X response rates)

    Instantly Loaded Prepaid Card

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 26

    Automatically load and activate cards from a secure portal, our platform or yours

    Strong customer activation tool

    Full program branding and customization Limit exposure with $0 value cards

    Immediate, universal use

    Benefits of Instant Loading

  • In-Market Examples

    Theresa McEndreeVP, Marketing

  • Virtual Rewards

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 29

    Use Case: Call Center Sales Incentive eGift

    Immediately Reinforce the Right Sales Behavior

    1 2 3 4

    Call center agent engages customer

    Agent reviews programs and

    discusses upgrade opportunity

    Consumer signs up for program and

    agrees to upgrade

    Salesperson instantly issued egift

    upon program registration

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 30

    Use Case: Call Center Sales Incentive eGift

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication or distribution. 31

    Use Case: Real-time Customer Rebates

    Differentiate Your Promotion with a Better Experience

    1 2 3 4

    Customer makes purchase and

    receives unique code (on receipt or

    in-pack)

    Customer submits on website, enters

    Serial # and demographic information

    Site makes a series of API calls,

    rebate validated

    eGift instantly issued to customer

  • 2016 Blackhawk Engagement Solutions, Inc. Confidential and not for replication

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