Campus Circle Comsumer Marketing CampaignPrint, Online & Street Marketing DMA’s:

Los Angeles & Orange CountyMusic Sales Manager: Jon Bookatz

jon.bookatz@campuscircle.com

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Consumer Marketing ObjectiveTo promote various new & catalog releases, tour support and in-storeappearances with our audience, utililzing non-traditional retailaccounts and creative marketing tools.

Ex. Adventureland Motion Picture

Participating Cities

Participating cities involved with the Consumer Music Marketing Campaigninclude:

(1) Los Angeles(2) Orange County

Marketing StrategyThe Campus Circle Media strategy for the Consumer Music MarketingCampaign is to integrate the following marketing components:

(1) Print Advertising(2) Dedicated Emailing(3) Viral Marketing(4) Street Marketing(5) E-tailer accessible

Ex. Adventureland Motion Picture

Third Party Retail Involvement(1) Campus Circle will partner up with 22 NUMERO UNO retail locations

in Los Angeles and Orange County.(2) 300 - 500 flyers will be adhered to Numero Uno pizza delivery boxes

at every location.(3) Full size posters will be place in the windows of each Numero Uno

location.(4) Campus Circle will provide the flyers and posters at each location.

Campus Circle Media - Print AdCampus Circle will run two prints ads per month to help promote theConsumer Music Marketing Campaign.(1) Circulation: 60,000(2) Readership: 180,000Distribution: retail outlets and 40 college campuses throughout LosAngeles.

Banner Ads, Dedicated Emailing &Viral Marketing

A 300 x 250 banner ad will appear on the Campus Circle website. Thiswill be a click thru to ImportCDs.com, which will then allow our readers topurchase the music advertised.

Campus Circle will send out a dedicated HTML email blast to our databaseof over 30,000 members to promote the Consumer Music MarketingCampaign.

Campus Circle will utilize our Social Network arms, which includeFacebook, MySpace and Twitter to announce the Consumer MusicMarketing Campaign.

ImportCDs.comOur E-tailer partner in this campaign will be ImportCDs.com.http://www.importcds.com

ImportCDs.com will provide home page banner ad for Campus Circle andthe Consumer Marketing Campaign.(See next slide with the orange arrow)

That link will build out into a pre-loaded cart featuring each of the titles inthe sale that month.

Each title will be P&P’d on ImportCDs.com for 1 month and tracked forsales.

Each title will be reviewed and stocked at Super D in order to fulfill forImportCDs.com.

ImportCDs.com

Consumer Music MarketingCampaign Impact

This new marketing campaign has the potential of reaching thousands ofonline and retail customers combined on a monthly basis.

Currently there is no other campaign of its kind running which offers theexposure Campus Circle guarantees.

The campaign is cost effective and requires limited effort on behalf of thelabels and vendors participating.

Consumer Marketing Campaign CostThis campaign will run once a month and is sold on a cut by cut basis.There are 15 cuts available each month and each vendor/label canpurchase as many cuts as desired.

Cost per cut: $800.00