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DELL INCORPORATE

BY:

Y . Kartheek Guptha

3rd sem , PGDM(marketing)

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PC Industry

From 1980s the PC Industry is growingand having tremendous change

Now a days the with out PC or naygadgets like laptops , palmtops , ipadsetc.. Is some thing missing in their lifeday to day is the fact

We have so many competitors in thisindustry such as

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DELL INCORPORATE

Founded Austin, TX, USA(November 4, 1984 as"PC's Limited")

Founders Michael S. Dell

http://en.wikipedia.org/wiki/Michael_Dellhttp://en.wikipedia.org/wiki/Michael_Dell

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HeadquartersRound Rock,TX, USA

Area served Global

Key peopleMichael S. Dell(Chairman & CEO)

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Employees 103,300 (2011)

SubsidiariesAlienwareASAP SoftwareEqualLogic

Website Dell.com

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Its the way we do business.!

Its the way we interact with the community..!

Its the way we interpret the world around us---our customers, needs, the future of technologyand the global business climatewhatever

changes the future may bring. Our vision..Dell-vision --- will be our guiding force.

Vision Statement

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Dells mission is to be the most successful computer company in theworld at delivering the best customer experience in markets we serve.In doing so, dell will meet customer expectations of:-

High quality Leading technology

Competitive pricing

Individual & company accountability

Flexible customization capability Best in class, service and support

Superior corporate citizenship

Financial stability

Mission Statement

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Click to edit Master title style

1984-- Founded in 1984 with a capital of 1000 dollars.

1985-- Produced first computer Turbo of its own design.1987-- Started the first international operations.

1988-- Changed its name to Dell computer corporation.

1989-- Dell released its first notebook computer.1990-- Dell shifts business over seas to try to gain market share.

1993-- $500 million sales; with an extensive line of products.1996-- Dell goes online; $1 million per day in online sales; $5.3B in annual sales.

1997-- Dell online sales at $3 million per day; 50% growth rate for 3rdconsecutive year, $7.8B in total annual sales.

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Cont

1999-- Dell overtook Compaq to become the largest seller of PCs in US.

2002-- Introduced Dell brand printers.2003-- Changed its named to Dell, Inc.

2004-- Michael Dell stepped down as CEO & Kevin Rollins was asked to take his

seat.

2005-- Dell records one of its poorest years in company history.

2006-- Dell Acquired Alienware.

2007-- Kevin Rollins resigned. Michael Dell became the CEO once again.

2009-- $61.101B sales & employees over 76,500.2011-- Record EPS of49 cents, revenue of$15 billion and operating income of $1.2billion .

.

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Source: IDC PC Tracker, 1995 - 2005 (Full Year)* In 1995 Pre-Merger, Compaq ranked #1, HP #7

Went Up

No Change

Went Down

New Entry

WW Vendor Ranking 1995 Q1'05 Rank

Q1'05 y/yGrowth

Dell 7 1 13.6%

HP (Merged) 1 2 10.6%

IBM 3 3 2.2%

Fujitsu Siemens n/a 4 14.0%Acer 6 5 39.1%

Toshiba 8 6 22.6%

NEC 2 7 23.9%

Apple 4 8 42.5%

Legend / Lenovo 46 9 19.9%

Gateway 9 10 -20.0%

Dell Takes No.1Position in 2004

Dell Achievements

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The 10 largest US companies run on Dell.

The top 5 US commercial banks run on Dell.

14 of the top Supercomputers run on dell. Ships about 1,40,000 systems per day- thats

more than one every second.

Dell is the only computer company offering free

computer recycling to consumer worldwide.

Interesting Facts

Cli k di i l l

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Chairman of the Board

Chief Executive Officer

Timothy Mattox

Global Consumer GroupGlobal OperationsStrategyVice President

Michael Cannon

President

Ron Garriques

President

Michael Dell

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Current financial status

v Revenue US$ 61.49 billion (FY 2011)[2]

v Operating income US$ 3.43 billion (FY 2011)[2]

v Net income US$ 2.63 billion (FY 2011)[2]

v

Total assets US$ 38.59 billion (FY 2011)[2]v Total equity US$ 5.64 billion (FY 2011)[2]

v Employees 103,300 (January 2011)[2]

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Dell Inc.s Supply Chain

Dells Build-to-Order (BTO) system

Origin: Toyota Production System(TPS)

Just-In-Time (JIT) production

Lean Manufacturing

Inspired by a Piggly Wigglysupermarket in

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Products:Servers

Notebooks

Netbooks

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Laptops

Vostro

Latitude E Series

Dell Precision Workstations

Notebooks

Inspiron

XPS Alienware

Fast Track

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How does Dell reduce inventoryneeds?

Share info with buyers and suppliers

q Shrinking the supply chainq Discuss with large customers to understand their needsq On-site tech and sales reps. Platinum Councilsq Hard to do this with small retail customersq

Reduce the number of suppliersDrop-shipping

q UPS pick up computers from Dell warehouse in Austin, TXq And the same number of Dell-branded monitors from SONYqfactories in Mexicoq Assemble them and distribute to customers

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Desktop PCs

Vostro

OptiPlex

Dell Precision Workstations

Inspiron, Studio & XPS

All-In-Ones

Fast Track Power Edge

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Servers

Tower Servers

Rack Servers

Blade Servers

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Monitors

30 - 24 Widescreens

23 - 22 Widescreens

20 Widescreens

19 - 17 Widescreens

20 - 19 Flat Panels

17 and below Flat Panels

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Printers

Color Laser

Black & White Laser

All-In-One Inkjet

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Electronics & Accessories

Laptop Accessories

Desktop Accessories

Televisions

Cameras

Software

Projectors

Scanners

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Competitors :

The Products The Players

4 Notebooks

4 Desktops

4 PDAs

4 MP3 Players

4 Routers

4 Servers

4

Storage Devices

Computer Hardware Industry

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Competitive Advantage by Dell

4 Provide user-friendly instructions and bundled software

4 Just in time manufacturing

4 Use high quality components, build reliable Computers

4 Direct to consumer business model

4 Get paid via Credit Card

4 Provide 24/7 Phone Support Service

4 Provide warranty and repair service

4 Advertise heavily in suitable publications and direct mail

4 Dell's value chain allows Dell and its suppliers toexchange information and interact with each other

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Strategies and Goals

Continue to Innovate

Maintain Digital Music Lead

Leverage Designs of

Hardware and Software

Appeal to Mass MarketKeep Costs Low and

Quality High

Expand DistributionNetwork

Invest in New Product

Areas and R&D

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