Dell Olympic Evaluation 7-13-07

DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY

Olympics Opportunity ReviewJuly 13, 2007

DELL CONFIDENTIAL — FOR USE UNDER CUSTOMER NDA ONLY DELL EXECUTIVE BUSINESS REVIEW 2

Info Audit

Requested Received

Olympic brand research by country and target segment

• The Power of the Olympic Brand (IOC) – brand positioning and perceptions

• 2006 Olympic Global Brand Research, All Countries Summary (IOC)

Media partner info – reach, ratings, cost • IOC Television & Marketing Services overview

Sustainability/environmental impact • IOC corporate social responsibility overview• Vancouver sustainability overview and report

List and schedule of IT product requirements • Received

Hospitality rights info • Vancouver hospitality overview for tier II official supporters

Background on online strategies

Sponsor references • Contacts at VISA and Bell

Sponsor info for relationship-building • Vancouver sponsor workshops/marketing club meeting overview

• Vancouver 2010 sponsor list• Olympic Co-Promotion Examples

• Support for Investing in Olympics – media clippings from IOC


Product Overview v1

New Quantity Total Quantity

Product Dell Equiv Unit RetailNew Qty

Units New Qty RetailTotal Qty

Units Total Qty RetailServers

IST1 PowerEdge 2950 $14,280 309 $4,412,520 309 $4,412,520

IST2 PowerEdge 2950 $13,637 97 $1,322,789 97 $1,322,789

IST3PowerEdge SC1430 $4,329 29 $125,541 29 $125,541

IST4 PowerEdge 6950 $23,612 20 $472,240 20 $472,240Storage

1.3 TB NASPowerVault NX1950 $44,682 3 $134,046 3 $134,046

2.3 TB SAN Pending 3 Pending 3 Pending Tape devices TBD TBD TBD

DesktopsOptiPlex 745 mini-tower $1,698 4820 $8,184,360 5000 $8,490,000

Notebooks Latitude D630 $2,433 890 $2,165,370 1220 $2,968,260

15" touch screens3M MicroTouch M150 Monitor $599 640 $383,360 640 $383,360

Totals $17,200,226 $18,308,756


Services Overview

• VANOC estimates total of 512 staff months required:• 248 staff months of technicians skilled at level 2 server support

• 264 staff months for level 1 and 2 desktop support

• Staffing needs for data center server and centralized desktop personnel begin in January 2008 and consistently ramps up until conclusion of Games (April 2010)

• Staffing for venue support begins in October 2008

• VANOC estimated value of services support at $5 million; Dell valuation in process

• Specifics on support timing and levels is in backup


Expense Categories

• Sponsorship fee

• Product contribution

• Services contribution

• Accommodations

• Hospitality

• Tickets

• Local transportation

• Sponsor Conference participation

• Olympic Torch Relay participation

• On-site advertising

• Games publication advertising

• Volunteer coordination & participation

• Branded clothing

• Travel


Sponsorship Rights & Benefits – Official Supporter

Exclusive rights within product category to:

• Be associated with Vancouver 2010 Olympic and Paralympic Winter Games, the Canadian Olympic Committee, and the Canadian Olympic Team for Beijing 2008, Vancouver 2010 and London 2012.

• Construct Olympic-themed advertising, marketing, and promotions until Dec 31, 2012.

• The marks for Vancouver 2010 Olympic and Paralympic Winter Games, and Canadian Olympic Team.

• Use the Vancouver 2010 mascot graphic and pictograms on premiums.

• Use various designations as official supporter of the Vancouver Games, VANOC and Canadian Olympic Team.



• Accommodation:• Access to purchase 30 hotel rooms for entirety of 2010 Games

• VANOC will assist with securing add’l rooms

• Hospitality:• Right to purchase corporate hospitality during Games

• Invitations to participate in events leading up to 2010 Games

• Access to purchase tickets:• 60 tickets per day for Olympic and Paralympic Games

• 60 tickets to Opening Ceremonies for Olympic and Paralympic Games

• 60 tickets to Closing Ceremonies for Olympic and Paralympic Games

• For Medals Plaza (no number specified)

• Access to Vancouver 2010 ticket exchange program

• Transportation:• Access to Games transportation program; VANOC will assist in sourcing buses and

other vehicles



• Accreditations:

• Passes to restricted areas to carry out operational and hospitality activities

• Recognition including Dell logo or mark in locations such as:

• Vancouver 2010 Office Reception

• 2010 Winter Games Information Centers

• Vancouver 2010 Web site

• Vancouver 2010-related publications

• Vancouver 2010 newspaper recognition ads

• On-site during Olympic and Paralympic Games

• Account service:

• Dedicated account manager

• Invitation to Sponsor Conferences leading up to 2010 Games



• Olympic Flame/Torch Relay participation:

• Minimum of 20 slots in the relay

• Advertising opps:

• Right to purchase outdoor advertising options in Vancouver

• Right to purchase advertising space in Vancouver 2010 or Canadian Olympic Committee (COC) publications

• Misc:

• Access to Vancouver 2010 or COC newsletters

• Right to access Vancouver 2010, COC or IOC video, photographic and audio materials for internal use

• Use of Vancouver 2010 musical themes

• Use of graphic elements including The Look of the Games

• Access to athletes

• Volunteer opportunities during Games


Next Steps

• Assess level of conflict between Atos Origin and Dell Services – in process

• Complete valuation of product and services contribution• Request – Shawn send e-mail to peers to enlist support/participation

• Determine costs beyond sponsorship expense

• Determine value of sponsorship• Determine if want to seek external support for evaluation

• Socialize/present opportunity for go/no go decision


BACKUP


Server staffing at data centers

Jan

Feb

Mar

ch-L

ab-P

DC

-Pha

se 2

Apr

May

Jun-

ED

C

Jul

Aug

Sep

Oct

Nov

-TO

C fo

r T

E

Dec

Jan

Feb

Mar

ch

Apr

May

Jun

Jul

Aug

Sep

-TO

C fo

r G

ames

Oct

Nov

Dec

Jan

Feb

Mar

ch

Apr

Tot

al/P

os

X86 Team Lead 2 2 2 2 8X86 (Server) Expert 0 0 4 4 1 1 1 1 1 2 2 2 2 2 2 1 1 1 1 1 1 1 1 2 3 3 3 2 46Project Coordinator 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28

TOTAL TOC 82

2008 2009 2010


Desktop staffing - central

Jan

Feb

Mar

ch-L

ab-P

DC

-Pha

se 2

Apr

May

Jun

-ED

C

Jul

Aug

Sep

Oct

Nov

-TO

C f

or T

E

Dec

Jan

Feb

Mar

ch

Apr

May

Jun

Jul

Aug

Sep

-TO

C f

or G

ames

Oct

Nov

Dec

Jan

Feb

Mar

ch

Apr

Tot

al/P

os

X86 Team Lead 2 2 2 2 8X86 (Laptop-Desktop) Expert 0 0 3 3 1 1 1 1 2 2 2 2 2 2 2 1 1 1 1 2 2 1 1 3 3 3 3 1 47Project Coordinator 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28

TOTAL TOC 83

2008 2009 2010


Server staffing at venues

Venue Oct

No

v-T

OC

fo

r T

E

Dec

Jan

Feb

Mar

ch

Ap

r

May

Jun

Jul

Au

g

Sep

-TO

C f

or

Gam

es

Oct

No

v

Dec

Jan

Feb

Mar

ch

Ap

r

May

Jun

Jul

Au

g

Tot

al/P

os

Venue Position COMP VENUES

WSC Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10WCR Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10WNC Technical Specialist(X86-Servers) 1 1 2 1 1 2 2 1 11CYM Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10GMP Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10PAC Technical Specialist(X86-Servers) 1 1 2 1 1 2 2 1 11HIL Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10

ROO Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10UBC Technical Specialist(X86-Servers) 1 2 1 1 2 2 1 10

NON-COMP VENUESMMC Technical Specialist(X86-Servers) 1 1 1 3 3 1 10WMC Technical Specialist(X86-Servers) 1 1 2 3 3 1 11VVL Technical Specialist(X86-Servers) 1 1 1 3 3 1 10WVL Technical Specialist(X86-Servers) 1 1 1 3 3 1 10OFH Technical Specialist(X86-Servers) 1 1 1PFH Technical Specialist(X86-Servers) 1 1YVR Technical Specialist(X86-Servers) 1 1 1UAW Technical Specialist(X86-Servers) 1 1 1 1 1 1UAV Technical Specialist(X86-Servers) 1 1 1 1 1 1

IT FACILITIESSDC Technical Specialist(X86-Servers) 3 3 3 3 1

SummaryTechnical Specialist(X86-Servers) 1 0 0 5 13 10 0 0 0 0 0 0 6 18 19 37 38 19 0 166

Note: Numbers are m/m

2008 2009 2010


Desktop staffing - venues

Oct

No

v-T

OC

fo

r T

E

Dec

Jan

Feb

Mar

ch

Ap

r

May

Jun

Jul

Au

g

Sep

-TO

C f

or

Gam

es

Oct

No

v

Dec

Jan

Feb

Mar

ch

Ap

r

May

Jun

Jul

Au

g

Tot

al/P

os

Position COMP VENUESTechnical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 4 4 1Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 8 8 1Technical Specialist(X86-Laptop/Desktop) 1 1 2 1 1 2 2 1 11IT Technicians 1 2 2 1 1 5 5 1Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 2 11IT Technicians 1 2 1 1 3 3 3Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 3 3 1Technical Specialist(X86-Laptop/Desktop) 1 1 2 1 1 2 2 1 11IT Technicians 1 2 1 1 3 3 1Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 2 2 1Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 2 2 1Technical Specialist(X86-Laptop/Desktop) 1 2 1 1 2 2 1 10IT Technicians 1 2 1 1 3 3 1NON-COMP VENUESTechnical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17IT Technicians 1 1 2 11 11 1Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17IT Technicians 1 1 2 6 6 1Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17IT Technicians 1 1 2 9 9 1Technical Specialist(X86-Laptop/Desktop) 1 1 2 6 6 1 17IT Technicians 1 1 9 9 9 1Technical Specialist(X86-Laptop/Desktop) 1 1 1 3IT Technicians 2 2 2Technical Specialist(X86-Laptop/Desktop) 1 1 2IT Technicians 3 3Technical Specialist(X86-Laptop/Desktop) 1 1 1 3IT Technicians 2 2 2Technical Specialist(X86-Laptop/Desktop) 1 1 1 1 1 1 6IT Technicians 3 3 3 3 3 3Technical Specialist(X86-Laptop/Desktop) 1 1 1 1 1 1 6IT Technicians 3 3 3 3 3 3IT FACILITIES

SummaryTechnical Specialist(X86-Laptop/Desktop) 1 0 0 5 13 10 0 0 0 0 0 0 6 15 19 46 47 19 0 181IT Technicians 0 0 0 5 14 10 0 0 0 0 0 0 10 19 30 78 81 28 0 0 0 0 0 275

2008 2009 2010

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Dell Olympic Evaluation 7-13-07

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