\ BRAND INNOVATION CELL _ \ CLIENT _ MADISON _ DEL MONTE

INNOVATION OBJECTIVE FOR DELMONTE

• Recall For Del MONTE LOGO• Recall for Tag Line

“Del Monte. Taste like Never before”• Recall For Product Line and Product names• Contextual Content for Brand’s Products

BRAND PERSONIFICATIONVIA

SPECIAL GRAPHICS and MASCOTAnd ORIGNAL CONTENT

1 _ GRAPHIC AND CHARACTER CREATION

Characters would be created to personify the Key Products of the Brand

these Characters and Graphics will have diverse application these Characters and Graphics will have diverse application

APPLICATION OFGRAPHIC AND CHARACTER

Concept !

• We can create two funny CG* characters‘Zingo’ and ‘Twango’ they will have body of a bottleThey would be the witty, fun and mean Kinds

Application:Both Characters will form the Song Info Aston Bandsand Will vent Captions and Comments on the Song

Tera hone Laga hoonTera hone Laga hoonAjab GaajabAjab GaajabTipsTips

zingo

\ _ SONG INFO ASTON 1

1.11.1

Zoobi DoobiZoobi Doobi3 idiots3 idiotsT-seriesT-series

twangotwango

\ _ SONG INFO ASTON 2

1.21.2

What aChemistry ..

\ _ CAPTION AND COMMENTS

1.31.3

Note

• Application Of ‘Zingo’ and ‘Twango’ characters can be elaborate and characters can be more expresive

• Please note Application Of the CG characters and aston band would only be restricted to New songs

• Special CaptionSpecial Captionwe can have a regular caption on Songs“B4U music like never BeforeDel Monte Taste Like never Before”

SPONSORED CONTENT

Dur

ation

: 3

min

Epis

odes

: 2

new

per

wee

kFr

eque

ncy:

3 p

er d

ay(R

otat

ed)

About: Our VJs will catch-up with Chefs around the City, as they tell young busy People that how to create a astonishingly tasty meal in a few minutes

Please Note: Production charge Per New Episode would be 40k

2.12.1

Sponsorship of B4U Flash

• B4U Flash is Bollywood news and Gossip Vignette

Current Treatment: Celebrity Clips with Supers Graphics and a Continuous Voice Over

• B4U flash can be repackaged withcharacters Zingo and Twango as Narrators of Bollywood Gossip

3.13.1

Thanks ..

\ BRAND INNOVATION CELL _ \ CLIENT _ MADISON _ DEL MONTE