Pulling together 1Analytics

Deloitte analytics and IBM Software Pulling together

Pulling together 1

Deloitte needs IBM SoftwareIBM Software needs Deloitte

Business analytics is poised for exponential growth—the next big thing by almost any standard. But it’s not just a flash in the pan. Like reengineering and ERP, business analytics is here to stay. That’s why IBM Software is laser focused on the opportunity. As are we at Deloitte—carefully considering the potential impact of advanced analytics across all of our businesses and services.

Yes, IBM can be a formidable competitor; we’ve gone toe-to-toe on countless occasions. But they can also be a powerful ally. Especially IBM Software.

That’s how Rob Ashe, IBM’s Global General Manager for Business Analytics Software, sees it—and he’s right. He knows we bring the industry knowledge and functional footprint that IBM needs to deliver the value clients expect. These strengths form the basis of Deloitte’s unique value proposition as we work to make the most of analytics applications (such as finance analytics, customer analytics, supply chain analytics, and HR analytics). Our focus on targeted industry analytics includes federal government, state and local government, and banking, as initial priorities.

IBM Software is emerging as the global leader in analytics, delivering a stack of integrated software capabilities second to none. With their acquisition of Cognos and SPSS, it’s a safe bet they’ll be on any serious analytics RFP anywhere in the world. And we will be there with them.

Bob DaltonLead Client Service Principal and Global Relationship Leader for IBMDeloitte Consulting LLP

IBM’s strategic acquisitions of business intelligence (BI) and performance management (PM) technology from Cognos and predictive analytics from SPSS has allowed IBM to broaden our offerings into a comprehensive business analytics portfolio.

Our goal is to help enterprises emerge stronger and more competitive from the current economic climate—able to predict and respond to opportunities and threats, optimize operations to capitalize on new sources of revenue, and proactively manage risk while ensuring efficiency. We see this shift as so important, that we’ve restructured IBM Software Group to involve a major new pillar called “Business Analytics.”

Deloitte is already an IBM Premier Business Partner and has been recognized as the Cognos Global Partner of the Year or Global Systems Integrator of the Year for the last five years running. We look forward to continued work with Deloitte on behalf of our mutual clients as they tap into the potential of business analytics.

Rob Ashe General ManagerBusiness AnalyticsIBM Software

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Analytics

Performance management

Business intelligence

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Process

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Business analytics 101The business analytics stack

Business analytics capabilities range from fundamentals like data management, business intelligence, and performance management to advanced processes involving predictive modeling, asset intelligence, automation, and more.

On the deeper end lie advanced capabilities to move up the stack in terms of value potential—and across the organization to drive toward deep adoption. Organizations need to be able to: • Engage the full spectrum of people, processes, technology, and governance • Look ahead to faster, smarter choices• Execute process automation • Manage change tied to embedded capabilities and outcomes• Create a culture that thrives on fact-based decisions

This deeper approach engages the full spectrum of people, processes, technology, and governance to look into the past—and the future—enabling organizations to manage opportunities and risks with faster, smarter choices. It embeds analytic capabilities and outcomes deep throughout the enterprise, creating a powerful culture of fact-based decision-making.

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Deloitte and IBM Software—aligned for value

Climbing higher by going deeper

“Right fit” analytics: How IBM helps us help clients• A business analytics stack that is independent of any underlying ERP or legacy

system, as opposed to SAP and Oracle, with unique capabilities including: – IBM Cognos: World-class BI/PM capabilities for structured and

unstructured data – IBM SPSS: Clearly differentiated predictive analytics strength – IBM ILOG: The market leading business rules engine with strong

optimization algorithms and models • World-class information management from IBM including InfoSphere, FileNet,

DB2, Informix, Optim, Exeros, and Initiate • IBM Smart Analytics System (server appliance) or IBM Smart Analytics Cloud • Blueprints/Solutions/Analytic Apps for speed to market and time to value

Business analytics capabilities today are moving from the edge into the heart of the business, producing uncommon insights that drive smarter, faster decisions. That’s the essence of deep analytics, and it’s changing the path to performance in organizations around the world.

Deep analytics is powered by three engines: deep sector knowledge, broad functional capabilities, and technical sophistication. IBM complements our strengths on the technical front, with world-class technology and tools that span the stack from data management to predictive modeling with the most advanced technology in the marketplace today.

Teaming with IBM Software for business analytics creates tremendous opportunities for Deloitte. It ensures we can work with one of the largest technology companies on the planet. It provides competitive differentiation and new sources of revenue. And it levels the playing field against larger technology competitors, even against IBM Global Services itself.

Deloitte and IBM are mutual clients as well as deep alliance partners. This multifaceted relationship encompasses the full scope of our respective portfolios.

Deep sectorknowledge

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Gartner ranks Deloitte the #1 global business consulting services provider for 2009.

— Gartner Dataquest Top Ten Consulting Providers’ Revenue, Growth and Marketshare, Worldwide and Regional, 2009

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From hindsight to insight to foresight

Peak performance

With the acquisition of SPSS, IBM Software rounds out its analytics suite, delivering capabilities that are essential for any client seeking to become a predictive enterprise. Looking into the future—not just the past—SPSS enables a new mindset that creates new value opportunities. When organizations predict future events and act upon that insight with confidence, they can make smarter business decisions sooner, and drive better business outcomes.

Deep analytics becomes a way of life in a predictive enterprise, mining insights across a growing range of structured and unstructured data. Working with IBM Software, we’ll be there to help our clients turn that vision into value.

No alliance partner matches the market leadership of IBM Software in its ability to support our deep analytics capabilities.

Layer Award and Recognition IBM Oracle SAP SAS

Analytics

Forrester Wave: Predictive Analytics and Data Mining Solutions

#2 #4 n/a #1

Gartner MQ: CRM Data Mining #1 n/a n/a #2

Forrester Wave: Business Rules Engine #1 n/a #7 n/a

Performance management

Forrester Wave: Business Performance Solutions

Top 3leader

Top 3leader

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Gartner MQ: Corporate Performance Management Suites

Top 3leader

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Top 2 leader

#5

Business intelligence

Gartner MQ: Business Intelligence Platforms

Top 2 leader

Top 2 leader

#5 #4

Data management

Gartner MQ: Data Integration Tools Top 2 #3 #4 #5

Forrester Wave: Enterprise Data Warehousing Platforms

Top 3 Top 3 #5 n/a

Forrester Wave: Information as a Service

#1 #2 n/a n/a

Forrester Wave: ECM Suites #1 #2 n/a n/a

Gartner MQ: Master Data Management of Product Data

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Gartner MQ: Master Data Management of Customer Data

Top 2 leader

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A time for Deloitte to leadContacts

No one doubts the power of analytics to enable better, faster decision-making. The business results are proven and real. The only question is who’s going to lead this explosive market.

Through our alliance relationship with IBM, we can deliver unbeatable capabilities spanning the range of decisions from tactical to operational to strategic—backed by the deepest stack of analytics technology in the world.

It can be tricky collaborating with a strong competitor—and sometimes even frustrating. But IBM needs us as much as we need them. The strengths we bring to the alliance—our access to CFOs, our sector knowledge, our functional breadth, and our talent—are the essential ingredients that create and preserve value for demanding clients.

And the truth is, all the tools in the world don’t matter if you can’t apply them effectively to the right business challenges. That’s where we excel.

Deloitte

Bob Dalton Lead Client Service Principal/Global Relationship LeaderDeloitte Consulting LLPrdalton@deloitte.com+1 404 631 3939

Craig Mallow IBM Alliance ManagerDeloitte Consulting LLPcmallow@deloitte.ca+1 416 874 3259

Terri Cobb IBM Alliance BDM IBM Software LeadDeloitte Consulting LLPtecobb@deloitte.com+1 713 621 5569

Gayle KalvertIBM Alliance BDM IBM Cognos Software LeadDeloitte Consulting LLPgkalvert@deloitte.com +1 213 996 6801

Bob MillerIBM Alliance Technical ArchitectDeloitte Consulting LLProbmiller@deloitte.com+1 918 671 5168

IBM

Glenn Brogan Global Relationship Leadergbrogan@us.ibm.com+1 914 720 7352

Jose Leruth Global Alliance Executive – DeloitteIBM Software Groupjleruth@us.ibm.com+1 508 685 6217

Marc Denner Global Alliance DeloitteIBM Software GroupBusiness Analyicsmdenner@us.ibm.com+1 704 243 7224

Shane CookIndirect Channels – GSI LeadSPSS, an IBM Company cooks@us.ibm.com +1-312-651-3819

Scott KruglewiczInformation Management GSI/MSIAlliance Software GroupIBM Corporationskruglew@us.ibm.com+1 404 452 6245

We usually think of IBM as a competitor. But the truth is they are also one of our most important relationships—and a key factor in our success.Jim Quigley , Chief Executive Officer, Deloitte Touche Tohmatsu

To learn how the Deloitte and IBM Alliance can help you bring value to your clients, please contact:

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