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Delray Beach Renewal ADVANCED COMMUNICATIONS COMPANY PROPOSAL
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Delray Beach Renewal ADVANCED COMMUNICATIONS COMPANY PROPOSAL
Overview City of Delray Beach
Delray Beach Historical Society
Spady Cultural Heritage Museum
Qualifications
ACC Solution
Market Analysis
Scope of services
References
Questions
Why we are here
Improve the attractiveness of the city
Promote cultural tourism
Encourage economic growth
Enhance quality of life for the City of Delray Beach citizens
Delray Beach, Florida Located on the Atlantic Coast
Population: 60,522
Climate: Tropical Rainforest
Two miles of accessible public beach
Delray Beach Historical Society Mission Statement:
“The Delray Beach Historical Society, believing that a sense of history is fundamental to understanding human experiences collects, preserves and shares materials from Delray Beach’s past, so that present and future generations can comprehend more fully their predecessors, their communities and themselves. The society encourages and assists people of all backgrounds and interests to learn more about Delray Beach’s diverse history.”
Orange Grove House of Refuge Lake Ida World War II
Spady Cultural Heritage Museum
Located in the former home of the Solomon D. Spady.
Only African American cultural society in Palm Beach County.
Teaches community about the cultural history
Advanced Communications Company
Established in 2005
“Our creativity. Your potential!”
Market Sectors • Corporations • Sporting Events • Beaches • Museums • Local Non-Profit Organizations
Expertise • Social Media • Webpages • Television • Periodicals and Magazines • Even Management
Qualifications
Beach
Historical/Museums Nonprofit
Satisfied Clientele
Project Team
Bob Olson – Campaign Executive
Amy Stiehl – Event Coordinator
Alea Chalmers – Media Relations Director
Sean Rempe – Online Marketing Manager
James Larson – Business Analyst
The ACC Solution
Market Analysis
500000"
575000"
650000"
725000"
800000"
2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2012"
FL G
DP
in $
(mil)"
Year"
Florida GDP"
(Federal Reserve Bank of St. Louis Research)
Market Analysis: Reject Null Hypothesis
" Statistically significant evidence of growth in Florida economy overall
" Average growth: 3.87%/yr (Federal Reserve)
" 2012: $51.14 billion (6.58%) of FL GDP in tourism (floridataxwatch.org)
Market Analysis: Competitive Environment
POPULARITY
Total Environment
AMELIA ISLAND
CASTILLO DE SAN MARCOS
UNIVERSAL ORLANDO
RESORT
FT. LAUDERDALE
BEACH
KENNEDY SPACE CENTER
WALT DISNEY WORLD KEY WEST
EVERGLADES
SOUTH BEACH
FL KEYS
LEISURELY
HISTORICAL/CULTURAL
SIG
NIF
ICAN
CE
LEAST GREATEST
(touropia.com) *Circles not scaled as per market share
Market Analysis: Competitive Environment
*Circles not scaled as per market share
LEISURE TOURIST ENVIRONMENT (FL)
HISTORICAL TOURIST ENVIRONMENT
AMELIA ISLAND
UNIVERSAL ORLANDO
RESORT
WALT DISNEY WORLD
KEY WEST
SOUTH BEACH
FL KEYS
LEAST
GREATEST
POPU
LAR
ITY
CASTILLO DE SAN MARCOS
FT. LAUDERDALE
BEACH
KENNEDY SPACE CENTER
EVERGLADES
DELRAY BEACH/SPADY MUSEUM
(touropia.com)
Market Analysis: Segmentation
(claritas.com)
Market Analysis: Time Series Tourism Employment
• More employed to accommodate tourism→
more tourists
• Timing is everything!
• Aggressive posting within peak periods→
increase click rates on social media platforms→
more potential visitors
(floridataxwatch.org)
Peak (FL)
Social Media Account Management - DBHS Facebook
Twitter ?
YouTube ?
The Family Fall Festival and Halloween Fun Event is Friday, October 25th from 5:30pm to 7:30pm! Come join us for trick or treating, photos, spooky haunted house, and an outdoor screening of “It’s a Great Pumpkin Charlie Brown!” Followed by the Wicked Delray Ghost Tour!
Social Media Account Management - Spady
Blog
Email Newsletters Subscribers
Feature Articles
2 Month Look Ahead
Click Rates
Codes and Coupons
SunSentinel Paper Monthly Feature News Articles
Press Release and Regeneration
Advertisements
Cost Effective
Web based and Hardcopy
Events
MAY 31, 2014 HERITAGE DAY 5-K Kickin’ Off Summer with Spady
Come join Spady Cultural and Heritage Museum in a fun, jump start to summer as we celebrate Heritage Day with a 5-‐k run/walk. The race will start and end outside of the Spady Museum. Bring the little ones for a 100-‐m fun run on the beach.
SCENIC BEACH SIDE VIEW!
PRIZES AWARDED TO TOP THREE
PLACES IN EACH AGE DIVISION!
FREE T-SHIRT AND MEDAL FOR ALL
FINISHERS!
SNACKS AND REFRESHMENTS
PROVIDED AT THE FINSIH LINE!
BRING THE WHOLE FAMILY!
SPADY CULTURAL AND HERITAGE
MUSEUM 170 NW 5th Avenue
Delray Beach, FL 33444 561-‐279-‐8883
www.spadymuseum.com
May 31, 2014 8:00 a.m.
Professional References Mr. David Snell is the President of the National Churchill Museum in Folton, Missouri. Email: [email protected] Phone: 893-337-9202
Questions?
• References • “Total Gross Domestic Product by State for Florida.”
Federal Reserve Bank of St. Louis (Research), n.d. Web. 27 Jun. 2013
• “Investing in Tourism: Analyzing the Economic Impact of Expanding Florida Tourism.” Florida TaxWatch, n.d. Web. n.d.
• “Top 10 Tourist Attractions in Florida.” touropia.com. n.d. Web. 23 Apr. 2014
• http://www.delraybeachhistory.org/about-us/ • http://www.spadymuseum.com/ • http://www.delraycra.org/
