Date post: | 22-Dec-2015 |
Category: |
Documents |
Upload: | bartholomew-weaver |
View: | 214 times |
Download: | 1 times |
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
WEBINARAB TESTING
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Agenda
OverviewCreating an A/B TestReportingEvaluationIntegrationAdvanced Reporting and Re-TargetingQuestions…
http://docs.deltadna.com/ab-testing/
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Overview
Test what happens when you alter the game for a subset of the players
– What are you going to change– When are you going to change it– Who are you going to change it for
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Using Segments
Creating an AB Test– Name / Details– Player Selection– Conversion Event– Player Variants / Data– Confirmation
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Reporting
Manage Test– Participants– Conversion – Confidence– Significance
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Test Evaluation
Compare Test Variants over time on any Measure Chart
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Integration
Request
Response
{ "userID": "4eb5f849-647a-4899-b4a8-103882466a7c", "decisionPoint": "choosePill", "sessionID": "13d0e6c7-5aa7-416c-b7fa-e745511f423f", "version": "4", "sdkVersion": "Unity SDK v3.4", "platform": "PC_CLIENT", "timezoneOffset": 0, "locale": "en_ZZ", "parameters": { }}
{ "transactionID": 1888660254435049500, "parameters": { "pillType": "RED" }}
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Advanced Reporting / Re-Targeting
deltaDNA docs.deltadna.com
©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.
Further Reference
deltaDNA docs.deltadna.com
http://docs.deltadna.com/ab-testing/