8/8/2019 Demand Analysis by Surveying the Hospitality Sector in Patiala

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Demand Analysis

of Hospitality management

Submitted to:- By:- (GROUP-D)

MR.YVR Murthy Sahil Aggarwal

Zorawar Singh

Kalpesh RamjiyaniVivek Kumar choudhary

8/8/2019 Demand Analysis by Surveying the Hospitality Sector in Patiala

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Contents

Introduction Plan of Action Places visited Analysis Factor Rating

Future Demand What did we learn Conclusion

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8/8/2019 Demand Analysis by Surveying the Hospitality Sector in Patiala

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What exactly is demand and

factors affecting it? For a commodity demand refers to quantity

of that commodity a user willing & able to

purchase per unit of time at a particular price.Factors:-

Price.

Income of customer. Willingness to purchase.

Taste and preferences.

8/8/2019 Demand Analysis by Surveying the Hospitality Sector in Patiala

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Plan of Action:-

We tried to visit various hospitality venues.

We interacted with the authorities to get a

fair view of the field. Tried to frame questionnaires in order to

analyze each one of them.

We learned various strategies which theyundertake to stand tall in the market.

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List of sites analyzed

RESTAURANTS Red dragon restaurant

Sahnis restaurant

Aahar restaurant

Dominos pizza Greens bar and restaurant

Heavenz chawla restaurant

Jaggi restaurant

Amul ice-cream

Gopal sweets and restaurant

Dhadkan restaurant

Café coffee day

HOTELS Hotel Flyover

Hotel Ranjit residency

Hotel Frontier

Hotel Grand park Kaka hotel

Hotel Shanti

The garden resorts

Hotel Leicester Square

HOSPITALS Amar hospital

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Restaurants analysisNAME TYPE CUSTOMER

SEGMENTMARKETSTATERGIES

BREAK-EVEN

POINT

RED DRAGON DINE-IN STUDENTS ADVERT YES

SAHNIS TAKE AWAY MIDCLASS/STUDENTS

ADVERT YES

DOMINOS DELIVERY HIGH CLASS QUALITY &SERVICE

YES

GREENS FINE-DINE MID CLASS PRICE NO

HEAVENZ FINE-DINE CHICKEN LOVERS HOME-DILEVERY

NO

JAGGI TAKE AWAY STUDENTS QUALITY NO

GOPALS DINE-IN MID.CLASS QUALITY &BRAND

YES

CAFÉ C.DAY DINE-IN YOUTH&HGH.CLS. ADV & QUAL. NA

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Hotels AnalysisNAME TYPE CUSTOMER

SEGMENT

MARKET

STATERGY

BREAK-EVEN

POINT

FLYOVER 3-STAR BUSINESSEXECUTIVE

QUALITY YES

GARDENRESORTS

3- STAR UPPER CLASS QUALITY &ADVERT

YES

FRONTIER BUDGET MIDDLECLASS

PRICE NO

GRAND PARK 2- STAR UPPERMDD.CLS

ADV & PRICE NO

LEICESTERQUARE

3-STAR BUSINESSEXECUTIVES

QUALITY NO

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Hospital analysis:-

NAME SERVICES STRENGTH BREAK EVEN

POINT

AMAR HOSPITAL CARDIO,EMERGENCY,NEUROSURGERY,ORTHO ETC..

DOCTORS,OPERATIONTHEATRES,EMERGENCY SERVICES

YES

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Customer-Class Based Factor 

Rating

0

0.51

1.5

2

2.5

33.5

4

4.5

5

Students MiddleClass

High Class BusinessClass

Quality

Price

Advertisement

Others

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Service-Type Based Factor 

Rating

0

1

2

3

4

5

6

7

8

9

10

1 star 2 star 3 star 4 star 5 star

price

quality

advertisement

X-axis=RatingsY- axis=no. of 

players

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Overall Factor Rating

Sales

Quality

advertisement

price

others

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Future Demand

Demand for expensive products is not high and isnot likely to increase much in the future in a citylike Patiala.

Customers are looking for a cheap place with

high quality and that is the biggest plus point forplaces like Gopals and Sahnis. Now, good hotels are opening up in Patiala

which offer good quality rooms and a newdemand is being created. (Something Patiala

lacked a few years ago) With the increase in the student class in the

city, new fast food chains are opening up in thecity.

8/8/2019 Demand Analysis by Surveying the Hospitality Sector in Patiala

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What did we learn?

The law of diminishing demand due toincrease in prices does not hold entirely true

in hospitality business within a particularsegment.

Restaurants targeting higher class do notbelieve in advertisements.

It takes a hotel anything between 5 to 8 yearsto achieve break-even point.

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Conclusion

Maintenance of quality is the biggest factorto attract new customers and sustain existing

customers. Small increases in price do not have a huge

impact on sales

Hospitality sector has just started heating upin Patiala.

A big opportunity to start something new andmake big profits.

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