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8/8/2019 Demand Analysis of Music Reality Show
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Consumer Behavior Consumer Behavior
Demand Analysis Of A Music Reality Show
(Indian Idol)
8/8/2019 Demand Analysis of Music Reality Show
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Objectives
To study the demand for reality shows
Analyze the demand for Indian Idol as it laid the
benchmark in music reality shows
Justify the change in demand for Indian Idol over the last three seasons
Suggest some changes that can be made to stimulate the demand for Indian Idol in the next season
8/8/2019 Demand Analysis of Music Reality Show
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Importance Of Demand Analysis To Tv
Demand analysis helps in understanding tastes and preferences of consumers
It is a tool that helps take decisions on what factors need to be changed as per consumer
demand It is a method of
comparing performances with competitors
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H istory Of Indian Television 1970·s Doordarshan the only
entertainer for 2 decades 1990·s Zee TV, Star TV and
many more foreign channels entered India via Satellite
Mid 1990·s Daily soaps like
´Taraµ, ́ Shantiµ and ´Swabhimaanµ ruled
Y2K ´Kyunki Saas Bhi Kabhi Bahu Thiµ and ´Kahani Ghar Ghar Kiµ created history giving a new dimension to Indian television
And since then daily soaps ruled the small screen
TILL«««..
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Reality Shows Emerge«..
Daily soaps reached a
saturation point
Reality shows started
gaining importance Presence was felt
Shows such as ´ V-Pop
starsµ, ´Mtv Roadiesµ
and ´Mtv Bakraµ swung
the youth but couldn·t
attract the masses
8/8/2019 Demand Analysis of Music Reality Show
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Indian Idol Sets The Bar H igh
2004 ´INDIAN IDOLµ a
reality show that draws the
masses
The entire nation is driven by the Indian Idol Fever
Capturing all Age groups
and Income levels as never
before
Indian Idol sets the bar
really really high!!!!
8/8/2019 Demand Analysis of Music Reality Show
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Research Methodology
Research Design: Exploratory and Descriptive
Primary Data : Consumer Survey
Secondary Data : Websites, Magazines
Data Analysis Method: Mean, Weighted Mean
and correlation
8/8/2019 Demand Analysis of Music Reality Show
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Reality Shows Swing The Nation
0%
10%
20%
30%
40%
50%
60%70%
<1hr 1-2hrs 2-3hrs 3-4hrs
Television Programs are viewed by all age groups
and income levels
Nearly 65% people watch about 2-3hrs of television
per day
Reality shows are more
preferred as compared to daily soaps, news, sports
and talk shows 0%
5%
10%
15%20%
25%
30%
35%
40%
news sports daily
soaps
reality
shows
talk shows
8/8/2019 Demand Analysis of Music Reality Show
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Survey Says«.
Reality Shows motivate
the youth
Encourage young talent
Act as a ´Stepping Stoneµ towards success
H unt talent even from
villages
Create anxiety of what is
going to happen next
8/8/2019 Demand Analysis of Music Reality Show
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Indian Idol Then And Now
2nd week 4th week 8th week 16th week
Demand for Indian Idol 1
TRPs
Ist season 2nd Season 3rd Season
Demand for Indian Idol Season Wise
Demand for Reality Music Shows Now
3.8
4
4.2
4.4
4.6
4.8
5
Sa Re Ga Ma Hero Honda Indian Idol Voice of India
8/8/2019 Demand Analysis of Music Reality Show
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Survey Shows«.
0%
10%
20%30%
40%
50%
60%
only judges only public 50%judges 50%public
People are disappointed with the judging pattern of
Indian Idol
8/8/2019 Demand Analysis of Music Reality Show
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Reasons For The Declining Demand
Availability of
substitutes ( H ero H onda
Sa Re Ga Ma Pa
Challenge, Voice Of India)
Reduced Marketing
Lack of innovative
changes in new seasons
Constant comparison
with competitors
8/8/2019 Demand Analysis of Music Reality Show
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Reasons For The Declining Demand
Changing preferences
of consumers as they want to see more ´dramaµ
People wonder if it is a ´talent hunt or a music stuntµ Disappointing judging pattern (voting system)
A possibility of being biased as only male contestants have been winning in all the seasons
Talent Talent H unt or Music Stunt?
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Indian Idol TRPs Can Be Increased If..
Voting system is changed Celebrity Judges are asked
to rate the contestants
More training sessions are shown
Let top 10 contestants
perform at public places
to increase popularity