THE CONVERSATION ABOUT RISK STARTS HEREDemand uncertainty has implications for many firm strategiesincluding inventory management, production management,pricing strategies, sales goals, resource allocation, financialplanning and customer satisfaction. Thus, understanding howto approach demand forecasting from an enterprise-wideperspective is crucial in a competitive and continuallychanging business environment.

In this session, Professor Greg Sabin from The Ohio StateUniversity Fisher College of Business will collaborate withArturo Fausto from Ducker Worldwide to discuss the keys todeveloping a systematic and analytical approach to demandforecasting.

Overall, the session will emphasize the importance of balancingthe benefits of applying economic theory and data analytics indemand forecasting with the associated risks to create value. Executives will learn how to:• Develop and assess various demand forecasting models.• Incorporate qualitative anlaysis and leverage macroeconomic data to improve forecasts.• Understand the impact of potential behavioral biases.• Apply a systematic framework to develop a demand forecasting strategy that is an enterprise-wide responsibility.

ENGAGEMENT WITH OTHER SENIOR EXECUTIVESExecutives will participate in a group exercise to gain new insight into the value of having an enterprise-wide demand forecasting strategy. Lunch will also provide participants with the opportunity to network.

ABOUT THE RISK INSTITUTEThe Risk Institute brings together leading academics and a collection of forward-thinking companies that understand that effective risk management strategies position them to create value in a competitive and dynamic marketplace. The Risk Institute Executive Education Series arms practitioners with fresh perspectives and approaches to:

• Identify, measure and manage risks critical to an organization’s success

• Apply leading academic research to business strategies for more competitive and sustainable advantages

• Communicate effective risk management strategies to create an integrated and enterprise-wide approach

• Create an organizational culture that manages risk proactively by allowing ideas, innovation and initiatives to flourish

THE RISK INSTITUTE EXECUTIVE EDUCATION SERIES: BALANCING RISK TO CREATE VALUE

DEMAND UNCERTAINTY, DATA ANALYTICS AND RISK MANAGEMENT

To register please contact: Denita StrietelmeierProgram Manager The Risk Institute strietelmeier.1@osu.edu(614) 688-8289

BIOGRAPHIES OF SESSION LEADERS PROGRAM AT A GLANCE

WHAT:Demand Uncertainty, Data Analytics and Risk Management

WHEN: Thursday, April 30, 2015 10 a.m. – 2 p.m.

WHERE:The Ohio State UniversityThe Blackwell Inn and Conference Center2110 Tuttle Park PlaceColumbus, OH 43210

WHO:Senior executives and business unit leaders charged with driving growth and creating value while managing risk

COST:$495

LEARN MORE ABOUT FUTURE EDUCATION SEMINARS AT FISHER.OSU.EDU/RISK

Greg Sabin, Visiting Lecturer, The Ohio State University Fisher College of BusinessGreg Sabin is a visiting lecturer in the finance department specializing in corporate finance. He has more than a decade of professional experience, holding leadership positions at companies such as Kohlberg Kravis Roberts, Honeywell International, INERGY and Ford Motor Company. Sabin pursued his PhD course work in business administration at Michigan State, where he earned an MBA in finance and a BA in interdisciplinary studies. He is the winner of numerous teaching awards, including the 2010 Senior Class Council’s Outstanding Faculty Award. Sabin also received Michigan State’s Finance Department Teaching Excellence Award in 2010 and 2013.

Arturo Fausto, Business Analytics Manager, Ducker WorldwideThroughout his time at Ducker Worldwide, Mr. Fausto has enhanced the company’s international and analytic capabilities. He has been instrumental in developing innovative solutions and strategies for clients through the use of advanced statistical analyses. Mr. Fausto has international market experience, as well as extensive project experience across different industries including automotive, building materials, construction, healthcare, heavy equipment and consumer products. With a strong foundation in quantitative market research, he is proficient with advanced analytics techniques such as regression modelling, cluster analysis, factor analysis, conjoint analysis and multidimensional scaling. He holds a Bachelor of Arts in Marketing and a Master of Science in Marketing Research, both from Michigan State University.

Bernadette A. Minton, Professor of Finance, Arthur E. Shepard Endowed Professor in Insurance and Academic Director of the Risk Institute at The Ohio State University Fisher College of BusinessDr. Minton’s research interests range from risk management to corporate governance. Her research is published in leading financial economics journals as well as the financial press, and her work on firms’ risk management practices is cited in leading academic journals and the financial press. As Academic Director of the Risk Institute, Dr. Minton coordinates the Risk Institute’s activities and leads the Institute’s Academic Research Committee, educational programing and curriculum development. She currently teaches risk management to Fisher graduate and undergraduate students and works closely with future finance thought leaders in her role as co-coordinator of PhD program in finance. Bernadette received a BA from Mount Holyoke College, and a MA and PhD from the University of Chicago. FOR MORE INFORMATION,

PLEASE CONTACT:The Risk InstituteThe Ohio State UniversityFisher College of Businessriskinstitute@fisher.osu.edufisher.osu.edu/risk