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DemandbaseIntegration Audience Matching Auto … › assets › 359-demandbase › ...B2B...

Date post:25-Jun-2020
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    MARKETO ENGAGE SOL UTION: ABM ESSENTIAL SDemandbase Integration

    Drive higher quality conversions and achieve better ROAS from your ABM paid media programs

    Combine contact data with deep account-level data to enrich ABM insights

    Launch account- based advertising campaigns across premium B2B inventory

    Leverage AI-based intent data to accurately prioritize which accounts to focus on first

    Audience Matching

    Auto Lead Ingestion*

    Triggers & Filters*

    Look-alike Targeting*

    Re-targeting*

    Contact to Account Expansion Matching

    Account & Contact Level Segmentation

    Net-new Account Discovery

    Account-level Data Enrichment

    Account-level Intent Data

    Premium B2B Ad Network Inventory

    Coordinated Email and Advertising campaigns

    B2B Programmatic Advertising

    Account-Based Nurture programs

    Offline Conversions*

    90%+ account-level advertising coverage

    100,000+ intent categories

    5,000 premiumadvertising site white list

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1 MARKETO ENGAGE SOLUTION: ABM ESSENTIALS Demandbase Integration Drive higher quality conversions and achieve better ROAS from your ABM paid media programs Combine contact data with deep account- level data to enrich ABM insights Launch account- based advertising campaigns across premium B2B inventory Leverage AI-based intent data to accurately prioritize which accounts to focus on first Audience Matching Auto Lead Ingestion* Triggers & Filters* Look-alike Targeting* Re-targeting* Contact to Account Expansion Matching Account & Contact Level Segmentation Net -new Account Discovery Account -level Data Enrichment Account -level Intent Data Premium B2B Ad Network Inventory Coordinated Email and Advertising campaigns B2B Programmatic Advertising Account -Based Nurture programs Offline Conversions* 90%+ account-level advertising coverage 100,000+ intent categories 5,000 premium advertising site white list
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