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Dementia Awareness and Social Action Kathryn Smith Director of Operations
Dementia Awareness and Social Action Kathryn Smith
Director of Operations
What I will cover
Our aims
What is Dementia Friends
Impact
Engaging organisations
Dementia Friendly Communities
Q&A
Dementia Awareness and Social
Action
2
Alzheimer’s Society
Our Aims
To create dementia friendly
communities together by
improving the understanding
of dementia and to change
people’s perceptions of
dementia.
We aim to create 4 million
Dementia Friends by 2020.
Over half of people with
dementia are living in
Dementia Friendly
Communities by 2020, and
that those communities are
working to provide the best
possible support to people
with dementia and their
carers.
Dementia Awareness and Social
Action
3
DEMENTIA FRIENDS
Dementia Awareness and Social
Action
4
How to become a Dementia Friend
and impact of the programme
Alzheimer’s Society
How to become Dementia Friends Dementia Awareness and
Social Action
5
People living
with dementia Dementia
Friends
Champions
Dementia Friends
Online tool
Partners
Information
Sessions
Variety of tools Video on
website and
DF pack
Community Change
team Programme
Partnerships
team
Digital and
Marketing
team
Impact of
Dementia
Friends
More than two thirds (86%) of Dementia Friends who responded to a recent survey about the programme felt they had a better understanding of dementia since becoming a Friend
73% felt more confident interacting with people with dementia
8 out of 10 Friends also said they felt more motivated to help others in their community
84% thought Dementia Friends was inspiring communities to take action to positively impact people affected by dementia.
Dementia Awareness and Social
Action
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How are we
trying to engage
as many people
as possible
Dementia Awareness and Social
Action
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Wales
Translated into Welsh
Black, Asian and other
ethnic communities
Less reliance on written
English
Children and Young People
Alternative activities
People with a learning
disability
Simplified activities and
language
Global movement
Over 15 countries
Engaging organisations
Dementia Awareness and Social
Action
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Public Sector
e.g., Local Authorities,
Government Departments
Retail
e.g., Asda, Marks and Spencer,
Home Retail Group
Finance
e.g., Lloyd’s Banking Group,
Santander
Personal wellbeing
e.g., Lloyd’s Pharmacy, Rowlands
Pharmacy
Telecommunications
e.g., BT
Engaging organisations
Dementia Awareness and Social
Action
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Many organisations go beyond Dementia Friends
awareness and take further action
DEMENTIA FRIENDLY
COMMUNITIES
Dementia Awareness and Social
Action
10
What are they and why do we need
them?
Dementia Awareness and Social
Action
11 Alzheimer’s Society
What makes a
Dementia
Friendly
Community
Dementia Awareness and Social
Action
12 Alzheimer’s Society
Case Study - Wigan
