Date post: | 03-Apr-2018 |
Category: |
Documents |
Upload: | matt-meier |
View: | 221 times |
Download: | 0 times |
of 13
7/28/2019 Democratic Advertising: A Look at Coca-Cola
1/13
Njtt Ngegr | 7.?=.?=:3
:
S`cejb (N`oebg
Jlvgrtesedk
Lgn`crjtecJlvgrtesedk9 J B``fjt C`cj.C`bj
Jd edsekat edt` C`cj.C`bj+s orjdledk jdl jlvgrtesedk tar`uka tag
ygjrs" hr`n tag c`npjdy+s edcgpte`d t` prgsgdt ljy$ Jttgdte`d es
kevgd `d trjlete`djb jlvgrtesedk jdl dgw nglej jlvgrtesedk$
C`fg+s /Jaa Ghhgct/ jdl /Ca`f/ cjnpjekds jrg gxjnedgl js wgbb$
Oy Njtt
Ngegr
7/28/2019 Democratic Advertising: A Look at Coca-Cola
2/13
Njtt Ngegr | 7.?=.?=:3
?
ED\_@LWC\E@D
U`u cjd og wjtcaedk \X jdl sgg C`cj.C`bj" jdl y`u cjd fd`w tajt tag
]rgselgdt lredfs C`fg" Bez \jyb`r lredfs C`fg" jdl iust taedf" y`u cjd lredf
C`fg" t``$ J C`fg es j C`fg jdl d` jn`udt `h n`dgy cjd kgt y`u j ogttgrC`fg tajd tag `dg tag oun `d tag c`rdgr es lredfedk$
. Jdly [jra`b !@+Kuedd" Jbbgd"( Sgngdef" ?=:?" p$ :3?%
[jra`b lgscreogl C`fg js ogedk udevgrsjb rgkjrlbgss wa` purcajsgl tag pr`luct6
wagtagr y`u wgrg reca `r p``r" j fedk `r a`ngbgss" j C`fg wjs stebb k`edk t` og tag sjng
C`fg js tag kuy dgxt t` y`u$ \aes wjs" jdl stebb rgnjeds" tag pr`luct s krgjtgst strgdkta t`
taes ljy$
Et es sjel tajt tag w`rl C`fg es tag sgc`dl n`st rgc`kdezgl Gdkbesa w`rl ed tag w`rbl"
sgc`dl `dby t` `fjy$ ]g`pbg rgc`kdezg C`cj.C`bj !`r C`fg% jr`udl tag w`rbl jdl fd`w
wajt et es jdl wajt et webb tjstg befg wagd tagy p`p `pgd j o`ttbg$ A`w es taes p`sseobg0 D` `dg
pr`luct ajs gvgr ajl suca j w`rblwelg jppgjb gxcgpt h`r C`fg$ \ag `dby wjy h`r C`cj.C`bj
t` ajvg rgjcagl taes bgvgb es tar`uka tajt ogjutehub lgn`crjtec jrt tajt [jra`b wjs enpbyedk9
jlvgrtesedk$
J\
_JLE\E@DJB[
@_BL
]ajrnjcest I`ad ]gnogrt`d targw t`kgtagr j c`dc`cte`d `dg ljy ed :118 jdl ogkjd
sgbbedk tag h`udtjed ogvgrjkg jt Ijc`os ]ajrnjcy ed Jtbjdtj" Kg`rkej$ \ag lredf wgdt h`r hevg
cgdts j kbjss jdl wjs njrfgtgl udlgr tag djng C`cj.C`bj" wrettgd ed j lestedctevg scrept oy
]gnogrt`d$ Edtrgpel ousedgssnjd Jsj K$ Cjdlbgr dgw gxjctby a`w t` njrfgt taes pr`luct
jdl quecfby ogkjd puttedk tag orjdl enjkg `ut `d cgrtehecjtgs" cjbgdljrs" cb`cfs" jdl `tagr
k``ls !C`cj.C`bj" ?=::% !C`cj.C`bj C`npjdy" ?=:3%$
7/28/2019 Democratic Advertising: A Look at Coca-Cola
3/13
Njtt Ngegr | 7.?=.?=:3
3
Cgrtehecjtg h`r j hrgg C`fg" cercj bjtg :1==s$
:5=: C`cj.C`bj cjbgdljr$C`cj.C`bj lel orgjf edt` dgwspjpgrs gjrby `d js wgbb" hgjturedk j senpbg jl weta `dby
tgxt" sjds enjkgs$
7/28/2019 Democratic Advertising: A Look at Coca-Cola
4/13
Njtt Ngegr | 7.?=.?=:3