17
Internet Democratization of Fashion by Eveline Buchatskiy
Internet
Democratization
of Fashion
by EvelineBuchatskiy
Fashion
2.0
Social
Niche Vertical
Personalized
Social
Social Shopping
=
User Generated
+
community building
+
sharing
How do they make money?
Affiliate programs
Partnership with brands:
product launch
brand engagement
Niche
Niche
=
Hyperlocal
+
Long tail
How do they make money?
Advertisementflat listing fee (of 20 cents per item)
Commission3.5% off all items sold
Vertical
Vertical
=
No middlemen
+
Build online brand
+
Disruptive price
How do they make money?
Volume salesMargins
Personalized
Personalized
=
Customized
data
+
Customized
offering
How do they make money?
Subscription
