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GRUPO FERRÉ RANGEL (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico
• Companies owned by GFR include:
– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Día – Puerto Rico’s principal newspaper, Primera
Hora – second largest newspaper, and Índice – largest non-paid
newspaper
– Advanced Graphic Printing – a commercial printing company
– LinkActiv– is a full service bilingual and bicultural Contact Center and Direct
Marketing Company featuring integrated solutions designed to deliver
measurable results for our clients
– City View Plaza – Commercial real estate company
WORLD’S READERSHIPPR is one of the countries with highest levels of readership in the world
83%
92%
85%80%
73%
61%
50% 50% 52%
44%42%
33%
24%
75% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ja
pa
n
Pu
ert
o R
ico
De
nm
ark
Sin
ga
pu
r
Ch
ile
Ge
rma
ny
Au
str
ia
Ch
ina
Ne
w Z
ea
lan
d
USA
Bra
zil
Fra
nc
e
Sp
ain
Un
ite
d K
ind
om
Uru
gu
ay
Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85%Countries with population between
3 and 4.5 millions
Digital
Leaders in Digital
7 millionsUnique visitors
+ 3.9 millions fans
+ 777 followers
+ 88 followers
Social Media
GFR MEDIA LEADERSHIP
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
© GFR Media, 2014
Most visited local pages
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
© GFR Media, 2014
Digital Traffic
Fuente: Comscore
elnuevodia.com primerahora.com indicepr.com
Noviembre, 2014 Noviembre, 2014 Noviembre, 2014Navegadores Únicos 5,884,150
Navegadores Únicos 4,018,140
Navegadores Únicos 1,256,330
Págs. Vistas: 73,495,200 Págs. Vistas: 29,518,400 Págs. Vistas: 3,927,520
Sesiones: 24,658,700 Sesiones: 13,618,300 Sesiones: 2,600,540
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Users Profile / Gender
Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)
© GFR Media, 2014
END PH IND
Femenino 53.2% 49.6% 57.4%
Masculino 46.8% 50.4% 42.6%
Gender
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Users Profile / Age
Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)
© GFR Media, 2014
18 - 24 25 - 34 35 - 49 50 - 64 65+
END 23.0% 22.5% 33.8% 16.5% 4.2%
PH 24.2% 25.7% 33.4% 14.1% 2.5%
IND 29.1% 28.7% 26.8% 13.7% 1.7%
0.0%
10.0%
20.0%
30.0%
40.0%
Age
END PH IND
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Users Profile / Region
Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)
© GFR Media, 2014
Región deArecibo
Región deCaguas
Región deMayagüez
Región dePonce
Región ÁreaMetro (San
Juan)
Región AreaMetro
Extendida (SanJuan)
END 10.1% 15.3% 17.4% 11.2% 28.6% 17.2%
PH 10.9% 16.8% 20.0% 12.2% 22.8% 17.1%
IND 7.6% 21.4% 9.6% 12.9% 38.0% 10.4%
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%
END PH IND
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Users Profile / Education
Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)
© GFR Media, 2014
END PH IND
Graduado de High School o menos 28.5% 33.5% 24.5%
Algo o grado de Bachillerato 55.8% 52.5% 56.0%
Algo o grado de Posgrado 15.7% 14.0% 19.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
© GFR Media, 2014
Páginas locales más visitadas
Fuente: Digital & Mobile Behavrioral Study, SME Digital Forum 2014
62.3%
52.8%49.5%
41.7%
33.3%28.3%
22.2% 22.0% 21.7% 21.7% 21.9% 20.3%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Users Profile / Income
Fuente: Scarborough, PR Study 2014 Market Release (Sept. – Nov., 2013)
© GFR Media, 2014
Menos de$10,000
$10,000 -$24,999
$25,000 -$34,999
$35,000 -$44,999
$45,000 -$74,999
$75,000 o más
END 10.2% 25.1% 19.8% 19.9% 16.3% 8.7%
PH 11.5% 25.5% 22.7% 18.5% 14.8% 7.0%
IND 4.8% 29.3% 21.0% 17.6% 14.0% 13.3%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
MOBILE
Total Mobile units GFR MEDIA reaches
3,141,895In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, September 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. Octubre 2014
4,550,043Monthly Mobile Users
3,615,934Monthly unique browsers**
2,289,822Monthly unique browsers**
738,235Monthly unique browsers**
SOCIAL MEDIAOur newspaper social media reach
+40K
+1.6 Million
+410K
+37K
+1 Million
+320K
+5K
+319K
+16K
24
Audience Segmentation Solution
+2 million people and over 450 segmentation
possibilities make-up the GFR Media
Audience Map .
Direct
Call
Center
Online
ADS
Online Surveys
Print ADS
SMS/
Mobile
Social
Posts
Video
Audience Profile goes beyond sending a message through a channel.
We transform DATA into BUSINESS Intelligence
26
Data Base Marketing Lead Generator Surveys Data Cleansing Analytics
Services
Audience
Demo-graphics
Psycho-
graphics
Consumption
LifeStyle
Put your audience at the center of your business strategy.
Audience Profile is about:
27
• Building strong relationships.
• Understanding your audiences/consumers.
• Having effective interactions using multiple channels.
• Identifying, reaching and connecting with the people that will invest in you.
• Working jointly with our CLIENTS to achieve their business objectives.