Demographic facts and their trends can impact you and your business as

we climb out of the recession?

If you understand demographic shifts, you can predict how economies can

recover

If you isolate the most important trends and shifts you can predict

business growth

Demographic shifts in the world economy will impact our relative

economic growth

You will have more control of your future if you study consumption amongst demographic groups

By studying population growth we can regulate demand for services

By isolating the core “herd” values and behaviours of these groups, we can

help stimulate growth in consumption

By researching Millennials you will be in control of your future and your

business

If you are one in a million in China, there are 1,300 people just like you

China will soon be the No 1 English speaking country in the world

How will China’s growth impact you and your business?

The 25% of India’s population with the highest IQ’s, are greater than the

total population of the USA

India has more ‘honour roll kids’ than America has kids

India and China have more than 100 x IT graduates per year than the UK

and Europe together

The top ten ‘in-demand’ jobs in 2010 did not exist in 2004

We currently train students for jobs that do not yet exist…

...using technologies that have not yet been invented…

…to solve problems that are not yet problems

The US Department of Labour estimates that today’s students will

have 10-14 Jobs by the age of 38

1 in 4 workers has been with their current employer for less than a

year…

..1 in 2 has been there less than 5 years

How do these trends impact your business?

1 in 8 couples married in the USA met online

There are 200 million registered users on MySpace

If MySpace were a country, it would be the 5th largest in the world

(somewhere between Brazil and Indonesia)

What digital challenges will your business have to overcome to maximise emotional and social

networking with your core constituents?

The No 1 ranked country in BroadbandInternet penetration is Bermuda

No 19 is USA

No 22 is Japan

We are living in exponential and unpredictable times

There are 31 billion searches on Google every month…

..in 2006 this number was 2.7 billion

To whom were these questions addressed before Google?

The first commercial text was sent in Dec. 1992

Today, the number of daily text messages exceeds the number of

people on the planet

The number of years it took to reach a market audience of 50 million…

..Radio 38 years…

..TV 13 years…

..Internet 4 years…

..IPod 3 years…

..Facebook 2 years

The number of internet devices in 1984 was 1,000…

..in 1992 it was 1,000,000…

..in 2008 it was 1,000,000,000

There are over 500,000 words in theEnglish dictionary

(that is 5 times as many as in the time when Chaucer was writing)

A week of news in the Times has more information than a 19th century

person was likely to have received in their lifetime

It is estimated that 4 Exabyte's of information will be generated this

year

This is more than in all the previous 5,000 years

The amount of new technical information is doubling every 2

years…

..for students studying a 4 year degree, this means that 50% of what

they learn in their 1st year will be outdated by their 3rd

NTT of Japan has successfully tested a fibre optic cable that pushes 14

trillion bits per second down a single strand of fibre…

..that’s the equivalent of 2660 CD’s or 210 million phone calls every second

It is currently tripling every 6 months and is expected to do so for the next

20 years

By 2013 a supercomputer will be built that exceeds the computational

power of the human brain

By 2049 a $1,000 computer will exceed the computational

capabilities of the entire human species

During the time you have been reading through this…

..67 babies have been born in the USA

..274 babies have been born in China

..395 babies have been born in India

..and 694,000 songs were downloaded illegally!

Understanding organisational change is based on understanding

demographics and what shapes personal and societal values and

behaviours

Contact Philip Atkinson and find out how we can help you assess your

strategic direction and bounce out of this recession and on to recovery