+ All Categories
Home > Documents > Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you...

Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you...

Date post: 30-Apr-2018
Category:

Documents
Upload: trandung
View: 218 times
Download: 4 times
Download Report this document
Share this document with a friend
45
Demographics in Social Media WHO IS YOUR AUDIENCE AND WHERE ARE THEY?
Transcript
Page 1: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Demographics in Social MediaWHO IS YOUR AUDIENCE AND WHERE ARE THEY?

Page 2: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Before diving in…

Source: https://blog.bufferapp.com/social-media-marketing-plan

Page 3: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

What do you ask yourself before getting a new puppy?

Why do we want it? Who is in charge of it?

It’s a DAILY commitment.

Page 4: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Why do people use social media?

Page 5: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?
Page 6: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Who are you trying to reach?

Page 7: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

WHO is YOUR audience?

Age? Gender? How do they (or do they) use social

media?Where are they getting their info now?

Page 8: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

People are on social media for…

What makes us unique?

What questions can we answer?

What SERVICE do we – and only we-provide for Arkansans?

Page 9: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Just how many people use social media?

Page 10: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Percentage of online adults who use social media as of April 2016:

Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

79% 24% 32% 31% 29% 24% use messaging

apps

Page 11: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Breakdown of social media users

http://www.pewinternet.org/fact-sheet/social-media/

Page 12: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

https://chrissniderdesign.com/blog/resources/social-media-statistics/

Page 13: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Age differences:

Today, 36% of all those 65 and older report using social media, compared with just 2% in 2005.

Source: http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/2015-08-19_social-media-update_07/

Page 14: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://www.pewinternet.org/fact-sheet/social-media/

How often Americans use social media

Page 15: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

https://blog.bufferapp.com/how-to-choose-a-social-network

Page 16: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Questions to ask when choosing a social network:

1. Does it make sense for my content? (see 7 types of networks at left)

2. Do potential followers spend time there? (see demographic info in earlier slides)

3. Does it make sense for me? (consider time, shared responsibility with co-workers).

Page 17: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Questions to ask when choosing a social network:

If you’ve given it a go and it still doesn’t make sense, weigh this when deciding whether or not to press on.

Page 18: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Why should Extension use social media?

Page 19: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Facebook Remains King

Page 20: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Page 21: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

76% of Americans who use Facebook visit the site on a daily basis, up from 70% in 2015.

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Page 22: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Community differences: 65% of rural residents use Facebook as compared with 70% of urban citizens.

http://www.pewinternet.org/fact-sheet/social-media/

Page 23: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Skews more heavily to women users

Poorer people are slightly more likely to use Facebook than wealthier

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Page 24: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Should you use Facebook to promote your programming?

Page 25: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Yes, if you don’t mind the competition. The News Feed is a crowded place for your program updates.

Page 26: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Tell stories.

Tag people.

People like to see people they know on Facebook.

Share business posts on personal page.

How to get seen on Facebook

Page 27: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

How to get seen on Facebook

https://www.facebook.com/business/help/community/question/?id=10153757892401553

“Our recommended posting frequency is 3-5 times per week. If you're posting more frequently and seeing that not all of your posts are appearing, it is likely that your posting is being limited to prevent spam to people on the platform.”

Page 28: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

How to get seen on Facebook

TIMING matters.

Scheduling posts in off hours or weekends helps.

Page 29: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Extension Audience Demographics

Page 30: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Demographics of

Page 31: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Skews more male and younger and more affluent

More popular among highly educated

More rural use recently

Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Page 32: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Arkansas Legislators are on Twitter

http://bit.ly/ark-social

Page 33: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Yes, if your program area is TOPICAL and TIMELY.

Agriculture, politics, WEATHER, news.

All Ag agents and specialistsSHOULD be on Twitter.

Should you be on Twitter?

Page 34: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Social media is a lifeline for people in a lonely profession.

Farming is a visual industry.http://bit.ly/farm-selfie

Social Media: A Lifeline

http://bit.ly/farm-selfie
Page 35: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Demographics for Instagram

Page 36: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Instagram AudienceDemographics

Over 90% of people who use Instagram are under the age of 35.

Instagram has 700 million active users four months after reaching 600 million.

More and more users join every day.

Page 37: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

High use among young adults – 6 in 10 use it.

More women than men

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Page 38: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Yes, if photography is your forte.

Hashtags are KEY.

Interaction is important. Tell stories!

Pair it with Facebook or Twitter (or both).

Should you be on Instagram?

Page 39: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://bit.ly/blind-instagram

Blind people are on Instagram!

Page 40: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Demographics for Snapchat

Page 41: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

Snapchat Growth

Page 42: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.I1ia4WE

Page 43: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.I1ia4WE

Page 44: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.I1ia4WE

Page 45: Demographics in Social Media - uaex.edu · Demographics in Social Media ... Source: . What do you ask yourself before getting a new puppy? Why do we want it? Who is in charge of it?

ZOOMing with Kevin Lawson!

How he manages his social media (time, strategy, impact).

Experience with legislators on Twitter

Differences of statewide vs. county accounts


Recommended
2015-16 MW MEDIA GUIDE - Amazon S3 · 2017. 6. 19. · 4 2015-16 MOUNTAIN WEST MEN’S BASKETBALL MEDIA GUIDE. MOUNTAIN WEST DEMOGRAPHICS. 2015-16 MOUNTAIN WEST DEMOGRAPHICS. Institution

2015-16 MW MEDIA GUIDE - Amazon S3 · 2017. 6. 19. · 4 2015-16 MOUNTAIN WEST MEN’S BASKETBALL MEDIA GUIDE. MOUNTAIN WEST DEMOGRAPHICS. 2015-16 MOUNTAIN WEST DEMOGRAPHICS. Institution

Documents

Social media demographics 512

Social media demographics 512

Technology

Relationships Between Human Demographics, Environment…iom.nationalacademies.org/~/media/Files/Activity Files/PublicHealth... · Relationships Between Human Demographics, Environment/Land

Relationships Between Human Demographics, Environment…iom.nationalacademies.org/~/media/Files/Activity Files/PublicHealth... · Relationships Between Human Demographics, Environment/Land

Documents

Blue Letter May 2015 - uaex.edu

Blue Letter May 2015 - uaex.edu

Documents

NEA Spring 2014 - Demographics of Social Media Users - Dan Bullman

NEA Spring 2014 - Demographics of Social Media Users - Dan Bullman

Technology

FEBRUARY 14, 2013 The Demographics of Social Media Users …boletines.prisadigital.com/PIP_SocialMediaUsers.pdf · FEBRUARY 14, 2013 The Demographics of Social Media Users — 2012

FEBRUARY 14, 2013 The Demographics of Social Media Users …boletines.prisadigital.com/PIP_SocialMediaUsers.pdf · FEBRUARY 14, 2013 The Demographics of Social Media Users — 2012

Documents

Neflin social media and demographics 2012

Neflin social media and demographics 2012

Technology

Social Media Demographics (2013)

Social Media Demographics (2013)

Social Media

Projected U.S. Demographics and Social Security/media/publications/working-papers/... · Projected U. S. Demographics and Social Security ... wethankMarcoBassetto,RandallP.Mariger,

Projected U.S. Demographics and Social Security/media/publications/working-papers/... · Projected U. S. Demographics and Social Security ... wethankMarcoBassetto,RandallP.Mariger,

Documents

using Social Media To Promote Your Business - Uaex.edu Social... · Using Social Media to Promote Your Business . ... Social Media . Facebook, Twitter, ... in providing marketing

using Social Media To Promote Your Business - Uaex.edu Social... · Using Social Media to Promote Your Business . ... Social Media . Facebook, Twitter, ... in providing marketing

Documents

Retirement Demographics - Federal Reserve Bank of St. Louis › ~ › media › files › pdfs › hfs › ... · 2 Retirement Demographics Economic impacts of the Baby Boomers Economic

Retirement Demographics - Federal Reserve Bank of St. Louis › ~ › media › files › pdfs › hfs › ... · 2 Retirement Demographics Economic impacts of the Baby Boomers Economic

Documents

Demographics MEDIA INFO 2016mpp.communitynewsofbroward.com/wp...Pines_mediakit... · MEDIA INFO 2016 33029 33027 33028 Demographics Delivered to Household Incomes Starting at $122,000

Demographics MEDIA INFO 2016mpp.communitynewsofbroward.com/wp...Pines_mediakit... · MEDIA INFO 2016 33029 33027 33028 Demographics Delivered to Household Incomes Starting at $122,000

Documents

The Demographics of Social Media Users

The Demographics of Social Media Users

Documents

Greene Garden News - uaex.edu

Greene Garden News - uaex.edu

Documents

Using Social Media and Researching Customers' Demographics to Develop Adventure Tourism

Using Social Media and Researching Customers' Demographics to Develop Adventure Tourism

Small Business & Entrepreneurship

MP144 2020 - uaex.edu

MP144 2020 - uaex.edu

Documents

Demographics of Social Media Users - 2012 and 2013

Demographics of Social Media Users - 2012 and 2013

Business

SuperValu Twitter Demographics NWA Social Media Club Collin Condray (@ccondray) 5/28/2009.

SuperValu Twitter Demographics NWA Social Media Club Collin Condray (@ccondray) 5/28/2009.

Documents