45
Demonetization for Developers Unlocking South Asia with Technology
| Date post: | 21-Mar-2017 |
| Category: |
Internet |
| Upload: | keerthana-krishnan |
| View: | 96 times |
| Download: | 0 times |
Demonetization for Developers Unlocking South Asia with Technology
We all love the internet here? <3
Do you know how many people have the facility of internet available to
them?
40% of the world AND 35% of India*
-*Late 2015 stats
Why settle for a piece when you can have the full pie ??
And then it happened...
Goodbye, old friends...
98% cash transactions by volume to no money in the purse, overnight!
Solution : Internet
Paytm had a 300% surge intransactions at off line retail stores in just 6 days
So why do these numbers matter?
India has more than 462 million Internet users,1.5x times the size of the entire US population
So much untapped potential!
Language is an asset!
India: Gateway to other nations in South Asia
What happens when you use the internet?
You generate data. You become a source of data production
“Data is the new Oil”
A
Reliance Jio has added almost 50 million Internet users within 3 months, a feat unprecedented in
the world for its scale
This engaged a larger section of Indian society into the Internet
Indian market is an amalgamation with more 20 different languages with significant overlap
between them.
Indian society can be seen in two parts: theyounger 'India' and the older 'Bharat'
The younger 'India' is in the 18-to-30 age range, one of the major powerhouses which drives the Indian economy with their disposable income.
There is a larger and older section of India which still lives in rural areas, the main target of
Reliance Jio
Bharat has strength in numbers
Technology for Bharat: Success stories
l Passport Sev from MoEA
l The mKisan portal
l The Go Kerala Android app
l Android App to enroll for GST
Unsuccessful story : Netflix in India
Netflix vs Hotstar vs Amazon Prime
Why didn't it work?
l Pricing
l Content
l Localisation
l Customer History
So, How can we make in India?
Infractstructure-> Internet speeds!
Verify your data!
Simplicity: The key for consumption
Content Localization FTW!
Most important of them all: Pricing
Some profitable associations
Cricket
Picture credit : Twitter
Politics
Picture credit : Comedy Central
Movies
That's pretty much it!
