Matt Stellbauer, Foreign Agricultural Service

U.S. Department of Agriculture

Demonstrating and Disseminating the Best Practices and

Technologies to Help Rural Farmers in Pakistan

Questions

• Are the stakeholders aware of this impending disaster?

• Is there a realization that water is truly scarce nationally and locally?

• Have the messages been put across on how best to conserve and manage water resources to cater for long-term needs of the nation?

Sender Message Channel Farmer Effect

What’s wrong with this picture? What’s missing?

What did we see

Sender Message Institutions Farmers Effect

Feedback

Farmers (listening)

Sender (Sharing needs)

Farmers First

Seeing is Believing

Watershed Rehabilitation & Irrigation Improvement:Demonstration & Dissemination of Best Practices to Help Rural Farmers NCEG/UP

SindhAgricultural Extension Dept.

SAWCRI

WMRC/UAFIWREM/MUETSARC/PARC

BARISSRI/PARC

WRRI/PARC

Baluchistan

Sindh

Punjab

SACAN

Khyber Pakhtunkhwa

Partner Institutions• Water Resources Research Institute (WRRI)• Water Research Management Center (WRMC)• Social Science Research Institute (SSRI)• Barani Agricultural Research Institute (BARI)• Soil and Water Conservation Research Institute (SAWCRI)• National Center of Excellence in Geology (NCEG) • Institute of Water Resources Engineering & Management• Agriculture Extension Department, Sindh • Sothern Zone Agricultural Research Center (SARC)• South Asian Conservation Agriculture Network (SACAN)• Pakistan Council of Research in Water Resources

Pakistan

United States

• Colorado State University • USDA ( NRCS, Borlaug Fellowship Program)

Field demonstrations of new practices were key to helping farmers:

• Become aware of new practices• Understand the new practice • Believe that a new practice can help them • Try the new practice

Micro Catchment and Eyebrow Furrows Solar Driven Pumping Systems

Affordable Drip System for OrchardsSoil & Water Conservation Measures

Portable Sprinkler Irrigation System for field crops

Farmer Field Days

Introduction of Agricultural Service Providers Into Dissemination Activities

Training of Agricultural Service Providers – Roof-top rainwater harvesting

Training of Agricultural Service Providers – Irrigation systems

So, how do we disseminate our practices and technologies to the field ?

• Written Material

– Brochures on Practices and Technologies – Technical Manuals

• Electronic media– Video– Radio– Internet– Cell phones

Information Communication Technology(ICT)

• Information and Communication Technology (ICT) is an umbrella term that includes– Radio– Mobile Phones– Television– Digital broadcast and communication Technologies

(YouTube, Digital Green) • ICT’s are useful in improving the linkages between the

research and the extension sub systems

Workshop on making short instructional videos

Using USDA expertise to make farmer to farmer training videos

Soil and Water Conservation Research Institute (SAWCRI), Chakwal

Barani Agricultural Research Institute (BARI), Chakwal

Agricultural Extension Sindh

National Center of Excellence in Geology (NCEG), Peshawar

Sothern zone Agricultural Research Center (SARC), PARC Karachi

Water Management Research Center (WMRC), University of Agriculture Faisalabad

ICARDA

List of research institutions with Facebook pages

U.S. Based Study Tours, First-Hand

Views of American Practices

Dr. Abdul Majid, ICARDA – Pakistan and Matt Stellbauer, Foreign Ag Service, Listen to TX farmer on what caused him to stay on the farm and shift practices

Matt StellbauerMatt.Stellbauer@fas.usda.gov

Thank You!