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Demystifying Community Building on

OMLogic Consulting

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What is a Community?

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“A group of like-minded (?) people sharing a common goal (?).”

“By the people, for the people”

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Why do you want to build a Community?

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Online Presence - Reach & Brand Promotion

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Brand Building

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Online Reputation

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Lead Generation & Sales

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Why do you want to build it?

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Online Presence - Reach & Brand Promotion

Brand Building

Online Reputation

Lead Generation/Sales

Online Platform/Property for promoting other’s products & services

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Who’s this community targeted at?

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Profile/Profession

Housewife

Student

Foreigner

IT Professional

and more…

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Age

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Gender

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Location

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What’s in it for them?

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Networking

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News/Updates

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Knowledge/Learning

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Fun/Entertainment

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Supporting a Cause

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How to feed content?

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Type of Content

News Events Videos

Polls Presentations Contests

Learning Photos Discussions

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Places to Search for Content

Website Search Engine: Web, Blog, News etc

Newspaper

Presentation Channels

Video Channels Photo Channels

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Guidelines to Populate Content

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Frequency (be regular!)

Timings (day time for your community users are best

to participate)

Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans)

Copyright Issues (be careful)

Moderation (requires to maintain the direction and consistency)

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How to promote content?

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Content Virality

Polls Contests

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SEO (Search Engine Optimization)

Key Elements: Page Name | URL | Kw Density (on page) | Inbound Links

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Facebook Applications

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Integration on Website

Facebook Fan Box

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Leveraging other SMM Channels

Promoting FB Community through YouTube Video

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Facebook Fan Updates

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Offline Events

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What causes engagement?

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Humor

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Debate/Conflict

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Breaking News

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Unique Information

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Ego Boosters (e.g. Patriotism)

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Text vs Photo vs Video

Have a right Mix!

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Finally, “Give & Take” is the Ultimate Reality in Social Media

Participate as a Peer!

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How to measure success?

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Fan Growth – Absolute No & % Growth

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Unsubscription – Absolute No & % Decline

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Interactions & Post Quality

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Media Consumption

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Page Views

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Demographics

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Thank You!

Email: info@omlogic.com

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Let’s discuss further and learn together at

http://facebook.com/OMLogic | http://www.linkedin.com/OMlogic | http://twitter.com/omlogic