Demystifying Fundraising

And what’s in it for you!

Janet Turcot VukovicSenior Development OfficerFaculty of HealthHNES403jvukovic@yorku.ca

Overview

– Fundraising: the basics

– Understanding the landscape

– Recognizing the possibilities

Why Fundraising in the Faculty ?

It brings additional financial resources into the Faculty to advance

our academic programs.

WHO BENEFITS?

– The Students, Faculty members, and the Programs

HOW?– Scholarships and Bursaries– Research funding, – Project funding, – Chairs, – Equipment, – Space

Definitions and Jargon• Advancement -> Strategy

Advancing the strategic priorities of the Faculty

• Development - > ProcessA process which engages and involves supporters in our dreams, activities and service.

• Fundraising -> ActionDeliberate and thoughtful community building actions and activities which allow people to invest in what they value.

• WAS

– York University Foundation– Ten Year in existence - Raising funds to support York U.– Power of 50 Campaign …….. $207 Million Success Story

• NOW York U. Division of Advancement– As of May 1, 2011 –>– Mainly an administrative change integrating alumni relations,

advancement services and fundraising activities -> Greater efficiencies -> Greater effectiveness-> Centralized - Decentralized

Canadian Giving

How many registered charities exist in Canada?

• A. 60,000+• B. 70,000+• C. 80,000+

Canadian GivingStats Can 2007

$10,000,000,000 received ↑12%

10% of donors gave 62% of money received

Number of donors ↓ 4.3%

Value of donation ↑ 9 %

Canadian Giving

Percentage of donations received in Canada by sector Stats Can 2004

42 % Religious Organization18 % Health and Hospital Organizations10% Social Service Organizations 6% Grant-making and Volunteerism Organizations 3% Education and Research20% Other (international, environment, arts &

culture, law & advocacy, etc)

GIVING TRENDSIn the 90’s…

Giving

to an INSTITUTION

Giving

to a PROJECT

of an Institution

Emphasis is more on

the IMPACT than on

the Project itself

Last Decade… Currently…

“People don’t want to buy a quarter inch- drill,

they want a quarter-inch hole.”

REASON FOR GIVINGCompassion for those in need

Wanting to help a cause in which they believe

Contributing to the community

Direct link to the cause (personally afflicted by or know someone who is affected, business interest)

Reasons WHY people DON’T give

Did not like HOW they were asked

Do not believe the donation would be used efficiently

They were NOT asked !!!!

Is there a special breed of people who like to ask for money?

NO

Do I like to ask for money?

Getting the RIGHT people together with common focus interested in solutions to common issues

POINTING out the role money plays - > the common goal …

HELPING people, foundations, corporations see that there is a role for them to play

YES, I DO like to ask for support, and it doesn’t feels like asking for money!

THE PROCESS

TIME

BUILDING

UNDERSTANDING

BUILDING

TRUST

What is Fundraising ?• It’s about people and relationships

• It’s about trust

• It’s about understanding and managing circumstances

• It’s about timing

• It’s about making a difference

• It’s a TEAM activity

WHO is on the “Team”

President & Dean …. York UFaculty of Health

Faculty Member …. The project, research, focus area

Senior Development Officer … The facilitator

YOUR ROLE ON THE TEAM• Identify potential prospects for your projects and

priorities

• Engage the SDO in the planning of your projects; help present the “So What” factor.

• Accompany on calls

• Assist in donor recognition activities and accountability

• Give – It entitles you to ask

The Donor Pyramid

THE TOP PROSPECTSALUMNI

FACULTY & STAFF If we aren’t supportive, why should others be?

INDIVIDUALS with whom we have a relationship – believe in us, believe in what we are doing;

CORPORATIONS and FOUNDATIONS with whom we have a relationship – shared interest and focus, to be good corporate citizens.

What is Fundraising ?

It’s about showcasing a vision that addresses a compelling need

To someone of financial capacity who cares

and Providing them with the opportunity

to get involved.

Not Rocket Science …. Maybe an ARTThe Cycle of Successful Development

Creating the Joyful Giver

Attention

Interest

Desire

Action

Making the Artful Ask

no,no,no

maybe

yes

acknowledge

Invoking the Grateful Recipient

ShowCreativity

Additional Gift Interest

Iden

tific

atio

nInitial Contact

Don Gray, UW Foundation

What a good fundraiser sees once a gift is given

OUR UNIQUE OPPORTUNITY• Faculty of Health’s focus is on people’s

well-being (lifespan, healthy, diseased,in the norm, outside the norm, physicalhealth and mental health, human rights, …..)

• All have an interest in Health – everybody is affected – everybody has a story – everybody is looking for solutions.

• The “So what factor” is very meaningful

Truisms

Fundraising is a team activity

It is about relationships, not money

The donor is not an ATM; a donor is someone who believes in you

Truisms

It takes time.

People actually want to say “yes”.

Always remember to say thank you – again & again.

If you don’t ask, you won’t get

Never doubt that a small group of thoughtful people can change the world,

indeed it’s the only thing that ever does.Margaret Mead

Talent wins games, but teamwork and intelligence wins championships.

Michael Jordan