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Demystifying Social Media Theresa Grover Letman | WVLI Alumnae Director of Acceleration Verus Global Inc.
Demystifying Social Media
Theresa Grover Letman | WVLI Alumnae
Director of Acceleration
Verus Global Inc.
Interact in new ways
Build
Learn
Grow
Ok, what is it?
Social Media is…
• “…All activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using…web-based applications that make it possible to create and easily transmit content in the form of words, pictures, video and audios.”
The Social Media Bible
• Over 600,000,000 Users• Connect & Reconnect
• Over 100,000,000 Users
• Becoming Primary Tool for Finding Employees• Over 175,000,000 Users
• 19% of Adults Use it (Pew)
What’s the Right Tool?
Best uses it for business?
GoalRelevanceAdvocacyBranding
Goal
How do I measure it?
Relevant
What adds value?
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AdvocacyHow do I empower
customers?
Branding
How will I paint a great picture?
“When it is time for layoffs, the safest job belongs to the artist, the linchpin, the one who can’t easily be outsourced or replaced.”
- Seth Godin (Linchpin,2010)
“When it is time for layoffs, the safest job belongs to the artist, the linchpin, the one who can’t easily be outsourced or replaced.”
- Seth Godin (Linchpin,2010)
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What are the rules for me?
#1 You’re On The
Clock
#2 Be Safe
#3 Hire Me?!?
#4Toot Your…
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#5 Understand Motivations
#6 Be Personal(canned invitations stink)
Your mission…
What are your questions?
What is your biggest learning from today?
Why is it important?
How will you use this info?
