Demystifying the Touch Device Market

Varun Krishnan Founder and CEO - FoneArena.com

BackgroundFoneArena is one of the most visited mobile buying guides in IndiaBeen analyzing the mobile device market since 2004Constantly review various devices introduced in the market

Touchscreen DevicesSmartphones – iPhone , Android , Windows Phone , Symbian

Touchscreen DevicesFeature Phones – Nokia S40, Samsung Bada

Touchscreen DevicesTablets – iPad, Android Tablets, BlackBerry PlayBook

Touchscreen DevicesMedia Players – iPod Touch , PMPs

Touchscreen DevicesOther devices like Navigation tools, E-readers etc.

Why Touch is popular today ?Touch is emotionalDecline of the stylusRise of Finger-based touchscreensDecline of the physical keypadAttractive price points

Before the iPhone

Pre-iPhone EraUser Interfaces were not intuitiveTouchscreens were mostly resistiveMost Touch devices employed a stylusUsers were forced to use applications provided by the Carrier in Carrier controlled markets like USAMost phones came with loaded with a lot of BloatwareDevelopers had a tough time making applications accessible to end users

After the iPhone

Post-iPhone EraDecline of the StylusRise of Touch only devicesRise of Capacitive screensRise of App StoresDevelopers got more channels to release their appsConsumers could discover apps more easily

Touchscreen devices at attractive price points

97% of All Smartphones Will Have Touchscreens by 2016

In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010Were a key driver to the market growing more than 325% over that period. Over the next five years, touchscreens will be reaching 97% of all smartphones by 2016.Source : ABI Research , August 26, 2011

Touchscreen-Only Smartphone Shipments to Surpass 700 Million in 2016

Analyst firm Juniper Research forecasts that shipments of smartphones with a touchscreen-only interface will surpass 700 million per annum in 2016 – 72% of total shipments, compared to just over half in 2010.Source : Juniper Research , 30th August 2011

Touch Panel Demand increasingSource : Display Search, July 12, 2011

Rise of Smartphones and Decline of Feature Phones

As smartphones are getting more and more affordable, feature phones are loosing relevance

The Mobile Platforms that are worth developing for

iOS - AppleWindows Phone - Microsoft , Nokia , Samsung , HTC, Dell, LGAndroid – Google , Motorola , HTC, Samsung, Sony Ericsson , Dell, LG, Asus , Acer

Future Trends

5.3 inch Display in a Phone!

The iPad is here to stay

Tablet Market Share ForecastiPad will continue to dominateAndroid might gain some serious market share by 2015

Future TrendsTablets of Multiple Screen sizes from other tablet makers

5 7 7.7 8.9 9.7 10.1

Thank YouQ&Atwitter.com/varunkrishvarun@fonearena.com