DEN HAAG

10 NOVEMBER 2016

PUBLIC

CLOUD.

IMPACT?

&

APPLICATIONS

VIA THE

INTERNET

ON DEMAND

DELIVERY

IT RESOURCES

PAY AS YOU

GO

CLOUD? YES, WE KNOW…

CLOUD ADVANTAGES…

SPEED &

AGILITY

NO

HARDWARE TO

MAINTAIN

CAPEX INTO

OPEX

MASSIVE

ECONOMIES

OF SCALE

CLICK TO GO

GLOBAL

AVAILABLE

CAPACITY

Based on AWS’ proposition.“Six Advantages and Benefits of Cloud Computing”

PUBLIC CLOUD MARKET

FROM OUR VIEWPOINT.

The Cloud calls

Benefits of interest to all:

• Residences, SMB, Enterprise

• Time to Market

• Cost-effectiveness

• Flexibility

BENEFITS

FOR ALL…

BENEFITS

FOR ALL…

MARKET

PENETRATION

PUBLIC CLOUD MARKET

FROM OUR VIEWPOINT.

• Sometimes slowly accepted among Enterprises,

major differences within market segments

• Only moderately used for true mission-critical

applications (but increasing!)…

• Unmanaged DIY model

• Requires constant schooling and studying to

‘keep up with’:…

• Extra ICT team, or

• Diversification of team

BENEFITS

FOR ALL…

MARKET

PENETRATION

DO-IT-

YOURSELF

PUBLIC CLOUD MARKET

FROM OUR VIEWPOINT.

BENEFITS

FOR ALL…

MARKET

PENETRATION

DO-IT-

YOURSELF

TAILORING

AND

EXPERTISE

PUBLIC CLOUD MARKET

FROM OUR VIEWPOINT.

• Basic Cloud is aimed at ‘the masses’ (think:

support methods, guarantee system, …)

• The ‘one-size-fits-all’ Cloud simply doesn’t fit well

in the Enterprise setting.

“Cautions While it is easy to get started with AWS, optimal use requires expertise. Customers must proactively seek the depth of sales and solution architecture engagement they need to be successful; this may require professional services, not just support. AWS is perceived as a cost leader, and is the key reference point for pricing in this market, but it is not eager to be the lowest-cost bidder in a competitive situation. Its granular pricing structure is complex; use of third-party cost management tools is highly recommended. AWS's support offerings are tiered based on the level of support that a customer purchases, rather than on a "relationship" or size-of-spend basis; customers need Business-tier support in order to ensure excellent support.

Organizations that cannot quickly take advantage of new capabilities will not receive the full benefits of AWS's rapid introduction of new services and expanded capabilities for existing services. A customer's best practices may become outdated as better or more cost-effective capabilities are introduced. Less-sophisticated customers may become overwhelmed by the range of possible options; training and third-party assistance are strongly recommended. Furthermore, although many new services are highly successful, services that turn out to be of less interest to customers may not get the same depth of continued investment as more popular services, complicating the question of which services to adopt. Finally, new services are gradually rolled out across regions, so customers outside the U.S. do not receive innovations as quickly (…).”

PUBLIC

CLOUD.

..AS IT IS

MEANT

INFRASTRUCTURE AS CODE.

AUTOMATIONINTELLIGENT

MONITORING

CONTINUOUS

DELIVERY

AUTOHEALING

(DESIGN FOR

FAILURE)

VERSIONING

SECURITY

TEMPLATE CONTENT.

• The templates jointly

define the whole of a

customer’s ‘virtual

datacenter’;

• and all components in the

Virtual Private Cloud.

DATA

CENTER

• The applications are also

defined through

templates;

• And are maintained in that

way.

DATA

CENTER

APPLICATION

OS

DATABAS

E

MIDDLE

WARE

APPLICATIONS CRMERPE-shopIntranet

ESBWebMOMNoSQL

DebianWindowsFedora

TEMPLATE CONTENT.

TEMPLATE CONTENT.

SECURITYDATA

CENTER

APPLICATION

• Even security is enforced

through templates:

• hold our 11 years of

fine-tuning;

• And contain customer-

specific security

settings.IAM

data at-rest

encryption

traffic

protection

FW, WaF

Cloud Formation

Standard blocks in repositories = shorter Time to Market;

Building, say, a Test environment is easy when using templates!

TEMPLATE. ADVANTAGE

Cloud Formation

Reaction scripts reduce chance on human failures;

Change Management using software tools: quality, and control.

TEMPLATE. ADVANTAGE

Brings the possibility to ‘roll back’ to an earlier version of

components – or even, the entire environment;

CODE™ also checks the live environment continually against

the stored templates, and will automatically overwrite any

unauthorised / unexpected changes to the approved settings.

Cloud Formation

problem

TEMPLATE. ADVANTAGE

BOTTOM LINE

TRUST.

CLOUD – PROVEN.

BOTTOM LINE

TRUST.

BUT WHAT ABOUT YOUR ORGANISATION?

Since 1988, the ERP supplier for

wholesalers and retailers in the

fashion industry, with online cash

register, supply management and

finance.

SOLUTION

The Fashion Industry

ERP Supplier

Managed Public Cloud

& Technical Application

Management

CHALLENGE OUTCOME

Sentia delivers and manages various

combined AWS Cloud solutions in

order to effectively fulfill the needs

and high quality standards

of Softwear.

Softwear staff can fully focus on

developing its own ERP software

and can therefore be 100%

engaged in its core business.

ALWAYS

AVAILABLE

AUTOMATED

HEALING,

24X7 SLA

FOCUS ON NEW

SERVICES

CASE – SOFTWEAR.

active poll(API call)

environment parameter

Notification Service

CloudWatch

newly logged security incident

Route 53

Action

Correlates,

reacts, alerts

AUTO HEALING.

AUTO HEALING.

Action

SMS,

call

Smartphone e-mail

Alert

active poll(API call)

environment parameter

Notification Service

CloudWatch

newly logged security incident

Correlates,

reacts, alerts

AUTO HEALING.

forensicsIM, PM

Service

Management

Log

Action

Alert

active poll(API call)

environment parameter

Notification Service

CloudWatch

newly logged security incident

Correlates,

reacts, alerts

"RestApplicationLoadBalancerLoadBalancer": {"Properties": {"CrossZone": true,

"HealthCheck": {"HealthyThreshold": 2,"Interval": 10,"Target": "HTTP:8081/health","Timeout": 5,"UnhealthyThreshold": 2

},"Listeners": [

AUTO HEALING.

At redesign of their software suite,

decision was made to go ‘natively

Cloud’ (technology, processes,

human capabilities)

SOLUTION

“The most significant

benefit of our planning

program is real-time

insight

into staffing levels,

hours worked, costs,

and revenue.”

CHALLENGE OUTCOME

Sentia delivers and manages an AWS

Cloud-based solution that enables

Ayton to bring new features and

functions to the platform at no risk.

Ayton can fully focus on

developing new features and

functions of its native Cloud

platform and can therefore

engage 100%

in growing its business.

ADD NEW

FEATURES &

FUNCTIONS

(TO SAAS)

CONTINUOUS

DEPLOYMENT

INCREASE

SPEED OF NEW

FEATURES

CASE – AYTON.

AUTO DEPLOYMENT.

Cloud Formation

Cloud Formation

problem

AUTO DEPLOYMENT.

INTEGR. TEST Customer on-premise

Sentia

UNIT TEST

INTEGR. TESTUNIT TEST

TEST STAGING POSITIONT-DEPLOYPRODUCTION

-or-

human decision,

push-button Ok

human criteria,

auto-processed

-or-

human decision,

push-button Ok

human criteria,

auto-processed

AUTO DEPLOYMENT.

Since 2006 the digital self-service

ticketing provider with a fast

growing profile with customers

which have high demands

regarding high peaks during tickets

sales.

SOLUTION

The online tickets sales

platform

Managed Public Cloud

& Technical Application

Management

CHALLENGE OUTCOME

Sentia delivers and manages an AWS

based platform combining different

types of services and technology to

support Ticketscript in their business.

Ticketscript can fully focus on

developing new services for their

customers and don’t have to worry

about their productions platform

during peak moments.

DEAL WITH

EXTREME

PEAKS

AUTOMATED

SCALING

24X7 SLA

TRUSTED

PARTNER FOR

EVENTS

CASE – TICKETSCRIPT.

Since 2006 the digital self-service

ticketing provider with a fast

growing profile with customers

which have high demands

regarding high peaks during tickets

sales.

SOLUTION

The online tickets sales

platform

Managed Public Cloud

& Technical Application

Management

CHALLENGE OUTCOME

Sentia delivers and manages an AWS

based platform combining different

types of services and technology to

support Ticketscript in their business.

Ticketscript can fully focus on

developing new services for their

customers and don’t have to worry

about their productions platform

during peak moments.

DEAL WITH

EXTREME

PEAKS

AUTOMATED

SCALING

24X7 SLA

TRUSTED

PARTNER FOR

EVENTS

CASE – TICKETSCRIPT.

local time

end-users

CloudWatch

!

Sentia operators

AUTO SCALING.

"ScaleUpPolicy" : {"Type" : "AWS::AutoScaling::ScalingPolicy","Properties" : {

"AdjustmentType" : "ChangeInCapacity","AutoScalingGroupName" : { "Ref" : "asGroup" },"Cooldown" : "1",

"ScalingAdjustment" : "3"}

},

"CPUAlarmHigh": {"Type": "AWS::CloudWatch::Alarm","Properties": {

"EvaluationPeriods": "1","Statistic": "Average",

"Threshold": "50","AlarmDescription": "Alarm if CPU too high or metric disappears indicating instance is down","Period": "60","AlarmActions": [ { "Ref": "ScaleUpPolicy" } ],"Namespace": "AWS/EC2","Dimensions": [ {

"Name": "AutoScalingGroupName","Value": { "Ref": "asGroup" }

} ],"ComparisonOperator": "GreaterThanThreshold","MetricName": "CPUUtilization"

}},

{

"Type" : "AWS::AutoScaling::AutoScalingGroup",

"Properties" : {

"AvailabilityZones" : { "Fn::GetAZs" : ""},"Cooldown" : "1","HealthCheckGracePeriod" : "1","HealthCheckType" : "EC2""LoadBalancerNames" : [ Ticketshop ],

"MaxSize" : 30,"MinSize" : 9,

"Tags" : [ Auto Scaling Tag, ..., ],}

}

AUTO SCALING.

PUBLIC

CLOUD.

THE IMPACT

SHIFT OF COSTS.

traditional

Hosting model

Cloud

(Infra as Code)

DEVELOPMENT

35%

HOSTING

45%

DEPLOY

20%

100%

SHIFT OF COSTS.

traditional

Hosting model

Cloud

(Infra as Code)

DEVELOPMENT

35%

HOSTING

45%

DEPLOY

20%

DEVELOPMENT

30%

CLOUD

55%

DE-

PLOY

5%

100%

90%

SHIFT OF COSTS.IT’S NOT JUST A

SHORT-

TERM

CONTRACTS

OPEX

-VS-

CAPEX

TRIAL &

ERROR FOR

NEW IDEAS

SPEND

WHERE THE

BUSINESS

BENEFITS

MOST

TRANSPARAN

CY OF COST

‘A’ CLOUD SLA.

VERY

BROAD

PORTFOLIO

NOT ALL

COVERED

BY SLA

DESIGNED

FOR ‘THE

MASSES’

VERY

BROAD

PORTFOLIO

NOT ALL

COVERED

BY SLA

• Single, standardised guarantee level;

• Ditto penalty clauses,

• Limited liability of Cloud Provider (e.g. AWS).

‘A’ CLOUD SLA.

DESIGNED

FOR ‘THE

MASSES’

VERY

BROAD

PORTFOLIO

NOT ALL

COVERED

BY SLA

COMPONEN

T-BASED

SLA

SYSTEM

• Not all Service Components

• Covered (‘as is’),

• Guarantee not linked to

redundancies.

‘A’ CLOUD SLA.

MPCS

AUTOMATION

MPCS

‘PAY-PER-USE’

MPCS

SERVICE

MANAGEMENTreportreview adjustment

number duration volume

templates 24 x 7intelligence

AWS

BASE

INFRA‘vanilla’ infrastructure components

man-

hours

variable

variable

fixed

SLA. WHAT A CUSTOMER

NEEDS

‘as is’

‘as is’

FULL CONTROL – NO ACCESS.

Full ‘AMI-based Deployment’ process

fresh Instance

started (from

generic Base AMI)

prerequisite

software & settings

installed

DEVELOPER

trigger:

new

Customer

Software

committed

Load balancer

health check

BUILD PHASE: 30 – 40 MINUTES DEPLOYMENT: 2 – 3 MINUTES

deploy Instances

from Customer

Base AMI

install the

Customer Software

?

Customer base

AMI ready for

deployment

PRODUCTION

add to (or replace)

existing Instance(s)

Update required on your application?

UP TO 15 MINUTES

FULL CONTROL – NO ACCESS.

“Direct access to an ICT environment invariably introduces

the risk on human error, or worse. Specifically for a production environment, the

risks are unacceptably high.

The customer really only requires control, but often

sees direct access as necessary to acquire full control…

… We dare to differ.”

OWNERSHIP. PRODUCTION

APPLICATION

???

traditional

Hosting model

APPLICATION

???

APPLICATION

INFRA

APPLICATION

INFRA

Dev Test Acceptance Production

Cloud

(Infra as Code)

OWNERSHIP. PRODUCTION

APPLICATION

???

traditional

Hosting model

APPLICATION

???

APPLICATION

INFRA

APPLICATION

INFRA

Dev Test Acceptance Production

APPLICATIONCloud

(Infra as Code)

APPLICATION APPLICATION

CLOUDCLOUDCLOUD

???

SLA, OWNERSHIP

SLA, OWNERSHIP

SLA, OWNERSHIP

OWNERSHIP. PRODUCTION

traditional

Hosting model

APPLICATION

INFRA

Production

Cloud

(Infra as Code)

WORKING CLOSERWITH THE BUSINESS

BUSINESS

DEVELOPMENT

traditional Hosting model

BUSINESS

DEVELOPMENT

Cloud (Infra as Code)

CLOUD

Cloud Service Provider (‘Supplier’)

now working directly with your

Development teams

ICT

SUPPLIER

ICT

??

Cloud

Competence

Center

??

BUT THERE IS MORE.ACCOUNTING:

WILL OPEX

BECOME

CAPEX?

FLEXIBLE

CONTRACTS

BUT..

STANDARD

TRANSPARANT

COST MODELS

BUT..

UPREDICTABL

E

CHANGE OF

GOVERNANCE

CHANGE OF

TOOLS &

PROCESSES

QUESTIONS?