Date post: | 25-Jul-2015 |
Category: |
Technology |
Upload: | microsoft |
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Thomas Asger Hansen, Head of Global Working Culture & Social Business, Grundfos A/S
Has worked with collaboration in project and business development for the last 10 years; Grundfos Bang & Olufsen TDC Bestseller
I studied in
Chapel Hill, NC
Bordeaux, FAalborg, DK
I work for Grundfos
Information Service
&Human Resource
I live in
Viborg,Denmark
I talk about
#socbiz#digitalworkplace
#collaboration#orgculture
#change
On the web
socialbusinessjourney.com
@thomasasger
I really dig
Outdoor stuff
Sauternes
MEET ERIKA (our persona)
core objective in life is to be successful in her job
hobbies are duathlon and architecture
works with building services
Erika has her own strategy for use of social and digital media
in short, her vision is to use digital and social tech in a way that
optimizes her face2face time in every possible way
she has taken herself time to become digitally literate with a specific
range of tools, and she has also taken the time to adopt much of the
mindset needed for her to be able to practice and apply her skills in her
current job and private life.
Erika Hofmann, 38, Sales Engineerwith Grundfos for the last 6½ years.
Type 1 is the colleague, who is great at contributing in a
project or team setting, despite challenges imposed by
conditions such as diversity in terms of nationality and
culture, or geographical distance between members,
time zones, etc.
Type 2 is the colleague, who is great at contributing to
the success of many different teams or people by
connecting the right people or projects and asking the
right questions across organizational boundaries. This
person uses not only their own network, but is also able
to activate the networks’ network, thereby accelerating
the ‘accidental’ coordination between initiatives
and projects.
Erika is a productive digital employee – and a ‘green dot’
On her job, Erika aims to perform on personal productivity as well as collaborative productivity!
Erikas’ collaborative productivity skills are excellent. She masters both Type 1 and Type 2 collaboration.
ONE DAY IN LIFE
Online inspiration offlineAnother part of Erika's
morning ritual is to jog 5 k. and to get inspired at the
same time.
A digital finger on the pulseSince it's Monday, Erika does
her Monday team #wol.
Relationship discovery and buildingHer first activity of the day is to go to a
morning seminar on green domestic building trends in the public sector.
Enterprise Collaboration NetworkDriving back from the meeting, she collects her thoughts and decides to make 2 posts on the Grundfos ECN.
Co-creationWhen hitting the office, she is 7 minutes late, and immediately jumps into a solutions meeting
with the technical team.
Proactive SerendipityThen it's time for her mandatory proactive serendipity session
(Grundfos has decided to deploy a standard of ½
hour weekly).
What's trendingAfter having finished her
proactive serendipity session, she gets inspired
to check Delve to see what her 'hot' network
contacts are actually working on.
Strategy JamThe day at the office is coming to an end, and her last commitment is to participate in the all company YamJam on 'How to fund the
future of the company'.
Ahh, that's such a great song...On her way home, Erika just want to relax, and she cranks up the stereo - no need for
directions or virtual assistants!
Company News on the GoShe has 15 minutes left before
reaching the office, so she decides to listen to the
Intranet news of the day.
Sharing She shares a post from
The GPC Customer Community into the VoC community and
@mentions the CEO
Personal and Professional NetworksPart of Erika's morning ritual is to check
her personal mail accounts and Instagram. And then LinkedIn.
ONLINEOFFLINE
Analog vs. DigitalErika's alarm clock wakes her
up at Up at 6 am. It's Monday morning.
The Grundfos Social Business Ecosystem Entry
She quickly agrees with him that he should get 2 specific product leaflets of particular
interest.
Who knows who - CRMAlso, Erika connects with him on LinkedIn, and is
automatically informed that 2 other sales staff from
Grundfos knows this person and is working on a contract
with that company.
EXAMPLE – MONDAY MORNING WOL (WORKING OUT LOUD) A non-negotiable standard – this IS how we roll!
Common “tagsonomi”
The first one starts, everyone else
follows.
Short description of key deliverable,
tasks, or focus areas of the week
“Ping in” others to the update, even if not part of the core
team
Add work-in-progress
Ask clarification
questions, or add
perspectives
2020 Strategy Yamjam: Must-Win-Battle 1 & 5
2 iterations48 hours
= speed x3
HOW1. Announcement of session2. Primer-questions posted by VP’s3. Network engagement4. VP’s committed to answer – open and speedy5. Thank you + Closure moderation
Support: YES team & Reverse Mentoring
WHY• Complement leadership cascading• Improve local understanding and cross-company
collaboration on our 2020 Strategy• Boost continuous strategy dialogues• Show role model behaviour
Personal and Professional NetworksPart of Erika's morning ritual is to check
her personal mail accounts and Instagram. And then LinkedIn.
ONLINEOFFLINE
Analog vs. DigitalErika's alarm clock wakes her
up at Up at 6 am. It's Monday morning.
Online inspiration offlineAnother part of Erika's
morning ritual is to jog 5 k. and to get inspired at the
same time.
A digital finger on the pulseSince it's Monday, Erika does
her Monday team #wol.
Relationship discovery and buildingHer first activity of the day is to go to a
morning seminar on green domestic building trends in the public sector.
The Grundfos Social Business Ecosystem Entry
She quickly agrees with him that he should get 2 specific product leaflets of particular
interest.
Who knows who - CRMAlso, Erika connects with him on LinkedIn, and is
automatically informed that 2 other sales staff from
Grundfos knows this person and is working on a contract
with that company.
Enterprise Collaboration NetworkDriving back from the meeting, she collects her thoughts and decides to make 2 posts on the Grundfos ECN.
Company News on the GoShe has 15 minutes left before
reaching the office, so she decides to listen to the
Intranet news of the day.
Co-creationWhen hitting the office, she is 7 minutes late, and immediately jumps into a solutions meeting
with the technical team.
Proactive SerendipityThen it's time for her mandatory proactive serendipity session
(Grundfos has decided to deploy a standard of ½
hour weekly).
What's trendingAfter having finished her
proactive serendipity session, she gets inspired
to check Delve to see what her 'hot' network
contacts are actually working on.
Sharing She shares a post from
The GPC Customer Community into the VoC community and
@mentions the CEO
Strategy JamThe day at the office is coming to an end, and her last commitment is to participate in the all company YamJam on 'How to fund the
future of the company'.
Ahh, that's such a great song...On her way home, Erika just want to relax, and she cranks up the stereo - no need for
directions or virtual assistants!
DRIVING VISION REAL AMBITION REALITY
ONE DAY IN LIFE – REALITY CHECK
Why it’s difficult from an organizational design perspective
You have to help the organization (one person at a time) cross the chasm
http://commons.wikimedia.org/wiki/File:Technology-Adoption-Lifecycle.png
Enthusiasts buy into a new technology just to explore what it can do
Pragmatics do not adopt until they see how other people are making use of it – is it a passing fad or for real. They want to see well established references before investing.
Visionaries find it easy to imagine what it can do for them – the envision or seek benefits and new ways
Conservatives have the concerns of pragmatics + more! Will not adopt until it has become a well established standard – and wants to be absolutely sure that they can get lots of support.
Skeptics never move first. They only adopt when it is designed into a process or policy, or somehow else integrated in something that they have to do – often motivated by another context.
Why it’s difficult from an organizational design perspective
Time
Making an organization or person cross the chasm
Time
Technology
Mind-set
When the two worlds are out of sync in an organization
http://commons.wikimedia.org/wiki/File:Technology-Adoption-Lifecycle.png
Technology
Mind-set
The leadership cookbook for digital collaboration (also known as ‘it sounds easy but don’t fool yourself’)
Recipe
1. Always start with ‘Purpose’ and pain-points
2. Establish a structured ‘green dot’ pilot program
3. See if you can create Management or C-suite role models by providing help in an existing use-case (remember, they are most likely ‘Early Majority’).
4. Tell the cheerleaders that you don’t need their support –you just need them to engage in a new way!
5. Evangelize the ‘Working as a network’ paradigm.
6. Articulate concrete NNS’s including behaviors and tools.
7. Provide simple enablement resources.
8. Highlight YamWins along the way – it works better than making a ‘case-database’
Ingredients
1. Working as a Network Mindset (WOL)
2. Enterprise Collaboration Network (ESN)
3. Community Management
4. Virtual Leadership
5. Digital Literacy (collaboration tools)
6. Project template
7. Team template
8. User Guides
9. Green dots and role models
Thank you!
Thomas Asger HansenHead of Grundfos Global Working Culture
Christian CarlssonSocial Business Evangelist
Our thoughts on the Grundfos’ Social Business & Collaboration Journey: socialbusinessjourney.com
INTERNALEMPLOYEES,
PARTNERS
SALES/REVENUE
COMMUNITY ENGAGEMENTCOLLABORATION
PROCESS IMPROVEMENT
EXTERNALCUSTOMERS,
PARTNERS, MEDIA,
INFLUENCERS
SOCIAL BRAND &
STAKEHOLDER RELATIONSHIP
MANAGEMENT
OPERATIONAL
EXCELLENCE & RETURN OF
EXPERTISE
SOCIAL ENABLEMENT
KNOWLEDGE SHARING
PRODUCT INNOVATION
EMPLOYEE ADVOCACY
CUSTOMER/SALES SUPPORT
CUSTOMER SATISFACTION
CUSTOMER ADVOCACY
PRODUCT FEEDBACK
A CONNECTED SOCIAL BUSINESS ECOSYSTEM