DENTAL TOURISM

PRESENTED BY FATHIMA SISINI 4th Batch

It is the traveling of people from a country having comparatively high cost for dental treatment, in to a country having low cost for dental treatment.

Dental tourism=dental treatment + tour.

What is Dental Tourism???

• Developed countries seeking dental treatment in emerging health markets outside of their territories.• Americans are traveling to Argentina, Brazil, Costa Rica, El Salvador,India, Malaysia, Mexico, Poland, South Africa, Thailand, Turkey, andSouth Korea for various health services.• Third world countries consider it as a unique opportunity for them to promote their tourism packages along with cost effective health care

POTENTIAL OF DENTAL TOURISM Healthcare Indicators• Global healthcare revenue US$ 2.8 trillion• India’s healthcare industry worth US$ 17 billion; to grow by 13% per annum for next 6 years• Tertiary care to earn addnl. revenue of Rs. 5-10,000 crores• Health insurance business estimated to swell to US$ 4 billion by 2010• Health procedures across world show 200-800% cost difference

World Tourism Indicators• International tourist at 700 million mark in 2008.• International tourism receipts at US$ 474 billion.• International tourist arrivals to Asia and the Pacific at 18.7%.• Europe saw highest number of tourists.• India’s share in Asia & Pacific region stands at a mere 1.8%

ADVANTAGES OF DENTAL TOURISM (IN INDIA) “First World Treatment at Third World Cost” 1)Quality of treatment Large pool of doctors, nurses & paramedics , World class dental clinics Strength: - Over 6000 professional dental surgeons - Highly skilled experts, and - Possess English speaking skills.

2)Comfort Level - NRI doctors recognized as amongst best in adopted countries (First World) - Usage of English. - Indian Nurses increasingly getting international exposure.

3)Value PropositionQuality medical services at 1/10th costs:

- Complicated surgical procedures possible at 1/10th the cost. - Increase in use of Computerized Hospital Information Systems. - Software technologists facilitating tech revolution in healthcare. - State-of-the-art medical establishments of great repute.For example: Dental Filling =$300 to $400(USA& Europe).$20 to $40 (India). A Root Canal treatment $3,000(USA)$100 to $200 (India). Dentures can cost $1000 overseas but only $200 in India.

4)Lower Medication cost: - Strong Pharma Sector and gaining world recognition. - Strong Generic drugs business. - Low cost of drug development in India with Software support.

5) Improved sterilization technique6)Low labour cost.7)Tourist Interest: - 5000 year old civilization. - Renowned for Historical, Cultural and Religious diversity. - Diverse geographical landmarks; vast coastline - Traditional arts and crafts. - Vibrant democracy .

8)Alternative Medical proposition: - Ancient Ayurvedic stream of medicines. - Rejuvenation alternatives: Kerala’s health

retreats. - Naturopathy and Yoga. -Accupuncture etc…

How can we implement the dental tourism???? 1.Consumer-foreigner 2.Promoter-A man who promotes dental treatment

along with tourist package.

Concerns by the consumer Negative PerceptionsHygiene/UnsanitaryPollutionBackward &Bureaucratic

system in some stateAccreditationNo Uniformity in

standardization (ISO, CRISIL, ICRA)

WEST: JCAHO (uniform system of standardization)

ConnectivityLack of accurate number of

FlightsBad Roads

Medical InsuranceInadequate CoverageUnderdeveloped policy systemInsurance FraudsVery few Global Players Overseas Companies refuse reimbursements for treatment

outside their territories

Instability (security)Terrorism Prone areasCommunal Unrest in some

regions

Concerns by the promoter

1) No regulation for ensuring Ethics. 2) No coordinated Systemic Supports. 3) Infrastructure Deficiencies for Electricity Power Supply Water 4) Implementation problems. 5) Taxation Anomalies. 6) Inadequate Land Reforms. 7) Funding Constraints. 8) Bureaucratic Bottlenecks .

PROBLEMS IN UTILIZING AVAILABLE RESOURCESService Hygiene awareness in medical attenders are not uniformly professionalized Unhygienic Food handling in many hotels available in the localities Lack of good Hospitality Services Heterogeneous Pricing of services (not standardized) Doctors no standardized education system to follow in Medical Institutions no strong regulatory mechanism to curb quacks lack of adequate communication and inter-personal level teaching Nurses &Paramedical “Spinal” level not “Cerebral” level thinkers Deficient Language skills Lack of Standardization (above mentioned points may happened while an inefficient man took up the

project)

How to Promote:OUR POTENTIAL + IMPROVEMENTS

=SUCCESS OF TREAMENT BASED TOURISM

GOVERNMENT(TOURISM) & INDUSTRY(DENTAL TREATMENT FIELD) HAND-HOLDING IS A MUST

Improvements that we need: (focus to future)

• Govt. sell India as Health Tourism Destination.• Seamless Single-Window Facility to Tourists.• More Medical, Nursing collages and Hospitals.• Greater Industry & Govt. Interaction.• Medical Insurance Reforms.• Apex Industry body under Union List.• Industry Accredit ion Standards.• Tax Holiday & Further Duty Roll Back.• Government soft loan to Private Players.• Regulatory Bodies • Target-oriented Infrastructure Investment.• Mandatory Accreditation of all Collages & Hospitals..• Uniform Medical Education Standards.

Real outcome of the projectINDIA WILL EMERGE AS MAJOR HEALTH TOURISM

DESTINATION.Catalyzes India to the Club of Global Leaders.Better DENTAL TREATMENT facilities . Growth in Insurance Industry. Employment in Healthcare Sector. Stimulus to Pharmaceuticals Industry. Reversal & Arrest of Brain Drain. Overall Growth in Commerce. Percolation effect in dental Healthcare in India. Employment in Tourism Industry.

ConclusionDental tourism is an emerging new method for marketing

our dental field in the real sense so as to promote dentistry as well as our tourism.

THANK YOU