PRESS RELEASE [xx September 2016] Dentsu Aegis strengthens sports marketing offering in France with acquisition of Keneo Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, expanding the brand’s global footprint and strengthening the network’s sports marketing offering. Founded in 2008 and headquartered in Paris, Keneo provides a complete service offering, from strategic consulting to operational delivery, both in France and internationally. With a strong team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others. Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce – CEO of Keneo – will continue to lead their successful team but will become respectively CEO and Deputy CEO of MKTG in France . They will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux, Israel and MENA. Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: "Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sporting and entertainment campaigns and enable greater collaboration within our regions." Edouard Donnelly, CEO of MKTG France said: "I am delighted to be joining MKTG and Dentsu Aegis Network.
Transcript
PRESS RELEASE
[xx September 2016]
Dentsu Aegis strengthens sports marketing offering in France
with acquisition of Keneo
Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports
marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing
agency MKTG, expanding the brand’s global footprint and strengthening the network’s sports
marketing offering.
Founded in 2008 and headquartered in Paris, Keneo provides a complete service offering, from
strategic consulting to operational delivery, both in France and internationally. With a strong
team of 30 sports marketing experts, the agency serves a large variety of professional clubs and
organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris
Saint-Germain and the National Rugby League, among others.
Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce – CEO of
Keneo – will continue to lead their successful team but will become respectively CEO and Deputy
CEO of MKTG in France . They will report to Thierry Jadot, CEO of Dentsu Aegis Network France,
Benelux, Israel and MENA.
Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: "Keneo
complements and strengthens an area of expertise already present in Dentsu Aegis Network’s
DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed
into the sports marketing and communication sector with an agency that has become a reference
in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for
our network, and together we will be able to deliver a wide range of sporting and entertainment
campaigns and enable greater collaboration within our regions."
Edouard Donnelly, CEO of MKTG France said: "I am delighted to be joining MKTG and Dentsu
Aegis Network.
2
It was an obvious step for us to join an impressive network that shares our values and
commitment to being at the forefront of sports marketing and we are delighted to join forces.
Franck Ladouce, Deputy CEO of MKTG France, added: "We are particularly proud to join a group
which is renowned for its innovation and creativity. This partnership represents many new
opportunities for our people and our clients, combining the expertise of our teams with the
strength and know-how of the group's international network.''
- ENDS -
For further information contact Dentsu Aegis France T: +33 (0)1 41 16 17 80 E: [email protected]
Stephanie Rudnick Global Brand Communications Director MKTG T: +1 212-366-3400 E: [email protected]
Notes to Editors:
About Dentsu Aegis Network Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat,
Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and
Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is
Innovating the Way Brands Are Built for its clients through its best-in-class expertise and
capabilities in media, digital and creative communications services. Offering a distinctive
and innovative range of products and services, Dentsu Aegis Network is headquartered in
London and operates in 145 countries worldwide with around 35,000 dedicated specialists.
www.dentsuaegisnetwork.com
About MKTG MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers
and practitioners of lifestyle marketing. We specialize in delivering strategic, business-
oriented marketing solutions for leading brands via sport and entertainment, live
3
experiences, retail marketing, enterprise/b-to-b engagement and sponsorship marketing.
We are committed to constantly evolving, refining and inventing innovative brand
engagements through deeper understanding of how people think, work and live their lives.
Headquartered in New York City, we have 1,450 employees and 7,000 Brand Ambassadors
operating in 30 offices globally, with reach in 18 markets across the Americas, EMEA and
