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denver broncos football club partnership opportunities
d e n v e r b r o n c o s f o o t b a l l c l u b
partnership opportunities
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con·nect [k -nekt] verb
1. to join, link, or fasten together; unite or bind
2. to establish communication between
3. to associate mentally or emotionally
Connect. Coaches have to find a way to do it
with players. Quarterbacks need to do it with
their receivers. And your business depends on
you being able to do it with your customers
and prospects.
The Denver Broncos and our fans have enjoyed
a legendary connection since 1960. We hope
you’ll take the time to review the following
pages to see how we can help you turn our
success into yours.
d e n v e r b r o n c o s f o o t b a l l c l u b
partnership opportunities
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In an era when audiences are
becoming more and more
fragmented, the NFL continues to
deliver both massive numbers and
unparalleled affinity. People do not
just watch NFL football, they engage
with it everywhere; be it the office
water cooler, their mobile phone or
the family dinner table.
d e n v e r b r o n c o s
connectconnectconnectconnectconnectconnectconnectconnectconnectwith theNFL
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The Denver Broncos are the fourth most
popular pro sports team among Hispanics.ESPN Sports Poll, 2008
More women watch the Super Bowl than the
Academy Awards, Olympics or any other major
sporting event. Nielsen Ratings, 2009
More than one in four respondents (28%)
indicate that they are more likely to consider
purchasing a product that visually pictured the
NFL Shield logo on it, the highest percentage
among the MLB, NBA, NHL and NASCAR. ESPN Sports Poll, 2008
The typical NFL fan spends more than 10 hours per
week engaged with the NFL over all platforms totaling
over 175 hours during the regular season. Even in the
offseason fans still spend 40% of their sports time on
the NFL.OTX Weekly Tracker, 2008
The NFL reigns as the favorite
spectator sport in the Denver
market at nearly three times the
rate of the NHL, MLB or NBA.ESPN Sports Poll, 2008
7.5%5.9%
4.0%
21.3%
d e n v e r b r o n c o s
connectconnectconnectconnectconnectconnectconnectconnectconnectwith theNFL
favorite teamSports League
1 dallas cowboys
2 los angeles lakers
3 new england Patriots
4
5 new York Yankees
6 oakland raiders
7 Pittsburgh steelers
8 Miami dolphins
9 Philadelphia eagles
10 new York Giants
TV-Games
33%
Talking NFL
11%Video Games
7%
Fantasty Football
5%
11%
Mobile
3%Online
7% Radio/Podcasts
12%
TV-NFL
11%
Fan EngagEmEnt With thE nFL
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5
6 PhotobyTonyEitzel
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d e n v e r b r o n c o s
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The Rocky Mountain West has a
mystique unlike any other part of
the country with its spectacular
vistas and the pioneering spirit of
its residents. It’s a growth market
with a large and affluent population
that has an unsurpassed passion
for supporting its sports teams. In a
territory this vast and diverse, there
is nothing the residents have
in common more than the
Denver Broncos.
Rocky Mountain Regionwith the
The Broncos are proud to boast more than 100
season ticket holder accounts from each of the
following neighboring states:
74% of the Denver adult population has an interest
in the NFL, with 67% having watched, attended or
listened to a Broncos game within the past 12 months.
Scarborough Denver R2, 2009
Colorado was the fifth-fastest growing state in the
country in 2008. Metro Denver Economic Development Corporation, 2009
More than six million fans attend sporting events in
Denver annually. Metro Denver Economic Development Corporation, 2009
Denver was named the nation’s Best Sports City in
1995, 1997 and 2003. The Sporting News and Sports Business Journal
Median household income in the metro Denver area is
$60,344. National median income is $51,233.
Metro Denver Economic Development Corporation, 2009
COLORADO
WYOMING
MONTANA
NEBRASKA
KANSAS
UTAH
ARIZONA
NEW MEXICO
CALIFORNIA
TEXAS
d e n v e r b r o n c o s
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Rocky Mountain Regionwith the
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The Denver Broncos brand is one of
the most recognized in all of sports.
As the oldest and most successful
professional franchise in the region,
our fan base cuts across age, gender
and ethnic lines in a truly unmatched
fashion. Our fans live vicariously
through the team, embracing the
competitive spirit, commitment to
character and tradition we stand for.
d e n v e r b r o n c o s
connectconnectconnectconnectconnectconnectconnectconnectconnectBroncoswith the
d e n v e r b r o n c o s
connectconnectconnectconnectconnectconnectconnectconnectconnectBroncoswith the
12.7
46.0
6.6
4.01.4 1.4
31.6
PLAYOFFS
REGULAR SEASON
Nuggets
Rockies
Broncos
Avalanche
22.2
AVERAGE HOUSEHOLD RATING
Regular season household TV ratings for the
Denver Broncos are more than four times
greater than the combined regular season
ratings of the Rockies, Nuggets, and Avalanche;
and eclipse even the postseason ratings of
these teams by a wide margin. Nielsen Media ResearchRegular Season: Broncos 2009; Rockies 2009; Nuggets 2008 - 2009; Avalanche 2008 -2009
Playoffs: 2006 NFL Playoffs; 2007 MLB Playoffs; 2009 NBA Playoffs; 2008 NHL Playoffs.
The Broncos have sold out every regular
season, non-strike home game since 1970.
Broncos season ticket holders are extremely
loyal, having held their tickets for an average of
35 years.
The Broncos have the most home wins of ANY
football team at the professional, college and
high school level since 1974.
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The Denver Broncos strive to improve
the quality of life for Coloradans through
youth, health, hunger and homeless relief
initiatives. Major initiatives include the
Denver Broncos Boys and Girls Club, Drive
for Life and Broncos Tackle Hunger.
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aFC Championship Victories
1977 – at Oakland Raiders Won 20-17
1986 – at Cleveland Browns Won 23-20
1987 – at Cleveland Browns Won 38-33
1989 – vs. Cleveland Browns Won 37-21
1997 – at Pittsburgh Steelers Won 24-21
1998 – vs. New York Jets Won 23-10 Super Bowl Victories
1997 – vs. Green Bay Packers Won 31-24
1998 – vs. Atlanta Falcons
Won 34-19
Y o u c a n
connectconnectconnectconnectconnectHow
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co-brandingco-brandingco-brandingco-brandingco-brandingco-brandingco-brandingco-brandingco-branding
• Category Exclusivity
• Official Partner Designation
• Promotional Use of Team Marks
• Enter-to-Win Contests
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customized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotionscustomized game day promotions
• VIP Training Camp Visits
• Pregame Field Passes
• Premium Seating
• Tailgating Parties
• Customized Private Events
• Stadium Tours
• Fantasy Camps
• Game Day Sponsorship
tickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitalitytickets and hospitality
• Co-Branded Premium Item Giveaways
• Interactive Displays
• Scoreboard Features
• On-Field Promotions
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• Channel Cut Signage
• LED Digital Signage
• Tri-Vision Panels
• Concourse Signage
• Scoreboard Exposure
• Branded Concepts
stadium branding and awarenessStadium Branding and Stadium Branding and Stadium Branding and Stadium Branding and Stadium Branding and Stadium Branding and Stadium Branding and Stadium Branding and sStadium Branding and stadium Stadium Branding and tadium tadium Stadium Branding and tadium bStadium Branding and branding and Stadium Branding and randing and aaaaaawarenewarenewarenewarenesswarenewarenessawarenessawareneawarenessaawareneaawareneaawareneawarenessawarenesswarenewarenessawarenessawarenessaaawarenessawareneawarenessaaawarenessa SSSSSSwarenessSSwareness
mediamediamediamediamediamediamediamediamediamediamediamedia• CBS4 “Home of the Broncos”
• 850 KOA Broncos Radio
• The Denver Post
• Team Publications
• DenverBroncos.com
• BroncosCountry.com
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Value BookYour ticket to savings!
Kickoff Guide
Schedules • Rosters • Events • and MORe
Presented by
Denver Broncos
KEEP BRONCOS COUNTRY BEAUTIFUL
• Community Development Programs
• Customized Special Events
• Youth Marketing
• Women’s Initiatives
• Hispanic Marketing
• Business-to-Business
• Experiential Opportunities
• Cheerleader and Miles the Mascot
Appearances
additional opportunities AdditionAdditionAdditionaAdditionadditional Additiondditional AAAdditional Additional l l l dditional l dditional oooooopportunities pportunities pportunities pportunities pportunities pportunities pportunities pportunities
PRESENTED BY
Just over 10 years ago, shortly after changing its name
from Colorado National Bank, U.S. Bank entered into
its first partnership with the Denver Broncos. In a
competitive local environment, U.S. Bank looked to the
team to drive brand awareness and provide a point of
differentiation in the marketplace. Ever since, U.S. Bank
has been successfully translating the team’s popularity
to new Broncos Banking accounts for consumers,
while also using Broncos football as an entertainment
platform to help acquire and retain commercial
customers, including the Broncos.
From stadium signage and giveaways to Broncos
debit cards and presence at Broncos events, U.S. Bank
takes advantage of a diverse array of elements to
meet its multiple goals. However, opportunities also
extend beyond the formal partnership. With strategic
activation assistance and support from the Broncos
corporate partnership team, a BroncosBanking.com
microsite highlighting monthly promotions as well
as customer savings opportunities, cross-marketing
opportunities with other Broncos partners and ongoing
value-added and networking events, U.S. Bank is
constantly adding new points of connection with
the team.
A decade later, the Broncos Banking package of checks
and debit cards is more popular than that of any other
sports team in U.S. Bank’s portfolio. U.S. Bank continues
to experience a positive return on the investment.
Not only have they renewed their partnership, but
have expanded it several times over the years. The
Broncos have turned to U.S. Bank to handle an ever-
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P u t t i n G t h e
piecespiecespiecespiecespiecespiecespiecespiecespiecesTogetherincreasing portion of its corporate banking
needs as well as those of team executives.
Throughout it all, the Broncos relationship
is a source of great pride across the entire
U.S. Bank employee base, from the teller at
a local branch to the company chairman.
Exclusive Home of Broncos Banking
“U.S. Bank is extremely proud of our partnership
with the Denver Broncos. The affinity fans
have for their brand is second to none and
they are a property with year-round relevance
throughout the Rocky Mountain Region. As
marketing partners, the Broncos take the time
to understand our goals and have helped us
through some of the most creative and well-
contemplated activation approaches that we’ve
ever seen. It’s partnership in the truest sense.”
Dennis Bash
Sponsorship Director, U.S. Bank Partner since 1999
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Following on the heels of a national strategic alliance
with the NFL, Western Dairy Association and Dairy
Management Inc. looked to the Broncos for a local
activation opportunity. Milk has an unmatched presence
in schools. The NFL is the most popular spectator sport
in the United States. The premise was to work together
with the NFL, using its popularity to generate buzz and
excitement around 3-A-Day of Dairy while the league
used milk to connect with the next generation of fans.
What Western Dairy Association ended up with
far exceeded anyone’s expectations. At the
recommendation of the Broncos, Western Dairy
Association used the team’s logo and color scheme to
develop orange-flavored and orange-colored Mile High
Milk. The novelty of this product captured the attention
of television stations nationwide, with 11 Colorado
television stations covering the launch as well as
stations in 71 cities across the country from Washington,
D.C. and Boston to Phoenix and Los Angeles. Not
only did the product launch generate unprecedented
media buzz, but it also addressed a key business
initiative in the conversion to the new look of school
milk. Only available in plastic containers, the availability
of “Broncos milk” helped persuade school districts to
switch from traditional paper containers to the new look
as nearly 88,000 units of Mile High Milk were purchased
by schools for Football Fridays during the first three
months of availability.
More recently, national efforts have been focused
around the Fuel Up to Play 60 platform and the
Broncos have continued to set the standard with a
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customized and creative execution. Eat
Right, Get Movin’ with Miles is an educational
assembly with the main objective of teaching
elementary and middle school students
about the importance of good nutrition and
physical activity. The program includes Miles
interacting, via-video, with a Denver Broncos
football player, cheerleaders and the team
registered dietitian, while explaining the value
of eating right, the
importance of breakfast
and getting one hour
per day of physical
activity. As a means
to further reinforce
these messages,
each student
participating in the
assembly receives a
complimentary Eat
Right, Get Movin’
activity booklet to
take home.
P u t t i n G t h e
piecespiecespiecespiecespiecespiecespiecespiecespiecesTogether
importance of breakfast
and getting one hour
per day of physical
activity. As a means
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“Working together with the Broncos, we have
managed to create a tremendous amount
of positive buzz around dairy products and
consumption. The programs and promotions
we’ve put in place in Colorado are regarded
as best in class at the national level. One
of the best parts about working with the
Broncos is that the new ideas never stop
coming and they’re always trying to make
the partnership better while also showing
flexibility in adapting the relationship to best
address trends in our industry.”
Cynthia S. Haren
CEO, Western Dairy Association Partner Since 2003
GoGoGoIt’s that time of year, football season! It’s that time of year, football season! It’s that time of year, football season!
Orange CreamMile High Milk™
Peyton Hillisof the Denver Broncos says:
Fuel Up with
School BreakfastLunchandforHealthy Bodies and Minds!
If you’re looking to connect with your
customers and prospects in creative
and impactful ways, then let our team
of corporate partnership professionals
help. We understand that every
company faces different challenges,
and have a proven track record of
building programs that get results.
d e n v e r b r o n c o s
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“Coming together is a beginning. Keeping together is progress. Working together is success.” - Henry Ford
corporate partnerships
INVESCO Field at Mile High
1701 Bryant Street, Suite 900
Denver, CO 80204
720.258.3100 • FAX 720.258.3108
www.DenverBroncos.com/PARTNERSHIPS
