K L University Department of K L U BUSINESS SCHOOL Course Handout for II Year BBA-MBA PROGRAM A.Y.2017-18, IV Semester Course Name : BUSINESS RESEARCH METHODS Course Code : 15BB22C4 L-T-Pstructure : 3-2-0 Course Credits : 4 Course Coordinator : Dr. Deepa Course Instructors : Dr. Deepa Course Teaching Associates : NA Course Objective: i) Understand the fundamental concepts of business research methods ii) To lay foundation for various statistical tools and techniques used in business research. iii) To introduce various managerial decision making models iv) able to present the report writing skills in research Course Rationale:The objective of this course is to introduce students to methods of research.They will be guided to develop a range of skills to facilitate independent researchbasedlearning and the interpretation of research findings. It will provide a scope forthe student to demonstrate intellectual and practical skills, which willprove vital for future career development. This will focus on the analysis ofbusiness problems and the use of scientific research as a problem-solving tool. This encompasses the understanding and application of appropriate research designs, statistics for data analysis and report writing andpresentation. Course Outcomes (CO): CO No: CO SO BTL CO1 Understand the fundamental concepts of business research methods i.e., formulation and designing the problem and various sample selection techniques a, e 2 CO2 Understand the preliminaries of research problem in the context of data collection and processing a, e 2 CO3 Tests the significance of various parameters of research problem through inferential statistical techniques and the forecasting analysis of the research problem. a, e 3 CO4 Comparison of more than two population with respect to averages based on analysis of variance and experimental designs and also able to understand various research report skills a, e 4 COURSE OUTCOME INDICATORS (COI): CO No. COI-1 COI-2 COI-3 CO1 Illustrate the formulation of research problem Outline the hypothesis and preparation of research design Demonstrate techniques of sampling selection CO2 Summarize the questionnaire for a research problem for collecting of data Outline various methods of data collection Classification and tabulation of the data in the form of table CO3 Estimation of the data various descriptive statistics Test the significance of descriptive statistics by using inferential statistical techniques Estimation and forecasting the trends of the given data by using trend analysis CO4 Outline the mechanism of report writing by clearly understanding the significance of research problem Comparison of more than two population means through Analysis of Variance Techniques Analyze various experimental designs like, C.RD, R.B.D and L.S.D through principles of experimental designs
Transcript
K L University
Department of K L U BUSINESS SCHOOL Course Handout for II Year BBA-MBA PROGRAM
A.Y.2017-18, IV Semester
Course Name : BUSINESS RESEARCH METHODS
Course Code : 15BB22C4
L-T-Pstructure : 3-2-0
Course Credits : 4
Course Coordinator : Dr. Deepa
Course Instructors : Dr. Deepa
Course Teaching Associates : NA
Course Objective:
i) Understand the fundamental concepts of business research methods
ii) To lay foundation for various statistical tools and techniques used in business research.
iii) To introduce various managerial decision making models iv) able to present the report writing skills in research Course Rationale:The objective of this course is to introduce students to methods of research.They will be guided to develop a range of skills to facilitate independent researchbasedlearning and the interpretation of research findings. It will provide a scope forthe student to demonstrate intellectual and practical skills, which willprove vital for future career development. This will focus on the analysis ofbusiness problems and the use of scientific research as a problem-solving tool. This encompasses the understanding and application of appropriate research designs, statistics for data analysis and report writing andpresentation. Course Outcomes (CO):
CO No:
CO SO BTL
CO1 Understand the fundamental concepts of business research methods i.e., formulation and designing the
problem and various sample selection techniques
a, e 2
CO2 Understand the preliminaries of research problem in the context of data collection and processing a, e 2
CO3 Tests the significance of various parameters of research problem through inferential statistical techniques
and the forecasting analysis of the research problem.
a, e 3
CO4 Comparison of more than two population with respect to averages based on analysis of variance and
experimental designs and also able to understand various research report skills
a, e 4
COURSE OUTCOME INDICATORS (COI):
CO No. COI-1 COI-2 COI-3
CO1 Illustrate the formulation of research problem
Outline the hypothesis and preparation of research design
Demonstrate techniques of sampling selection
CO2 Summarize the questionnaire for a research problem for collecting of data
Outline various methods of data collection
Classification and tabulation of the data in the form of table
CO3 Estimation of the data various descriptive statistics
Test the significance of descriptive statistics by using inferential statistical techniques
Estimation and forecasting the trends of the given data by using trend analysis
CO4 Outline the mechanism of report writing by clearly understanding the significance of research problem
Comparison of more than two population means through Analysis of Variance Techniques
Analyze various experimental designs like, C.RD, R.B.D and L.S.D through principles of experimental designs
SYLLABUS (As approved by BOS):
Introduction: Definition and Objectives of Research-Types of Business Research-Research process-Defining research problem and Sources of Research Problem, review of literature. Hypothesis formulation, Research design-Types-Sampling designs: Concepts, types and their applicability. Data Collection and Processing: Primary data and Secondary data; Scaling Methods and Scaling of techniques: Turnstone, Likert and semantic differentials. Methods of collection of Primary data and secondary data: Observation Method Interview method, Questionnaire design, periodicals and newspapers, Characteristics of good questionnaire/schedule. Data processing: Editing, Coding and Tabulation of data. Data analysis, interpretation and forecasting: meaning of data analysis and its types-descriptive and inferential statistics (measures of central tendencies, measures of dispersions, test for means, test for association). Forecasting: Forecasting Methods: Simple Moving Average Method, Weighted Moving Average Method, Exponential Smoothing method; Trend Analysis. Research Design: Research Designs: Meaning, Need and Features of Completely Randomized Design, Randomized Block Design, Latin Square Design. Report Writing: Significance of report writing, Types of reports, Steps in report writing, Layout of research report, Mechanics of report writing, precautions in research reporting.
2.Levin, Richard and Rubin, David, Statistics for Management, 7/e : Pearson, 2011.
BOS Approved Reference Books:
1.Gaur, Statistical Methods for Practice and Research, Sage Publication,2009
2.Bhandarkar& Wilkinson, Methodology and Techniques of Social Research, Himalaya, 2004 3.DipakKumar.Bhattacharya, Research Methodology, Excel Books, 2009.
Other Books, References: (As recommended for reference by the course team, if any): NIL
Deviations (if any) from BOS approved syllabus and the topics planned: NIL
(Clearly state each deviation and give brief explanation on justifying the deviation)
COURSE DELIVERY PLAN:
Sess. No.
CO COI Topic (s) Teaching-Learning Methods
Evaluation Components
1 I 1 Course Handout Lecture
2 I 1 Introduction to research (Definition and Objectives)
Lecture and interaction
Assignment-I, in semester-I (Test-
I) and end semester
examination
3 I 1 Types of research
4 I 1 Research process
5 I 1 Review of literature
6 I 2 Hypothesis formulation
7 I 2 Research design
8 I 3 Sampling designs
9 I 3 Probability sampling techniques
10 I 3 Non-probabilistic sampling methods
11 I 3 Sampling and non-sampling errors
12 II 2 Primary and secondary data Lecture and interaction
Assignment-II, in semester-II (Test-
II) and end semester
examination
13 II 2 Primary Data Collection Methods
14 II 2 Secondary Data Collection Methods
15 II 2 Scaling methods
16 II 2 Scaling techniques
17 II 2 Attitude measurement
18 II 1 Criteria for good measurement
19 II 1 Questionnaire design
20 II 1 Characteristics of good Questionnaire / schedule
21 II 3 Data process, editing and coding
22 II 3 Tabulation of data
23 III 1 Uni-Variate data analysis
Lecture, problem solving and Tutorial
Assignment-III, in semester-III
(Test-III) and end semester
examination
24 III 2 Uni-Variate data analysis
25 III 3 Introduction to forecasting methods
26 III 3 Simple moving average method
27 III 3 Simple Moving average method
28 III 3 Exponential smoothing method
29 III 3 Exponential smoothing method
30 III 3 Trend analysis
31 IV 1 Introduction to research designs
Lecture, problem solving and Tutorial
End semester examinations
32 IV 1 One way ANOVA
33 IV 1 Two way ANOVA
34 IV 2 C.R. Design – equal classes
35 IV 2 C.R. Design – unequal classes
36 IV 2 R.B. design
37 IV 2 R.B. design
38 1V 2 Latin Square Design
39 IV 2 Latin Square Design
40 IV 3 Report writing
41 IV 3 Types of reports
42 IV 3 Steps in report writing
43 IV 3 Layout of research report
44 IV 3 Mechanics of research report
45 IV 3 Precautions in research report
Session wise Teaching – Learning Plan
Session 1 : After this session the student will be able to understand the importance of the course, know the evaluation system
Session 2 : After this session the student will be able to Understand the definition and uses of research
BTL Teaching-Learning Method
Time in Minutes
Topic
10 Concept of research, research methodology 2 Lecture, interaction
30 Definition, meaning and preliminaries on research and its significance
2 Lecture, interaction
10 Summary on the session
Session 3 : After this session the student will be able to understand and identify the various types of research and differences among them
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction
10 Classification of Research
2 25
Pure and Applied Research, Exploratory and Formulative research, Descriptive Research, Diagnostic research
05 Verify and interaction
05 Summary on the session
Session 4 : After this session the student will be able to understand the various steps involved in research process
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction 30 Research process (sources of problems, process of identification, criteria for selection)
2
10 Verify and interaction
05 Summary on the session
Session 5 : After this session the student will be able to understand the reasons of reviewing the literature for critically analysis
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction 30 Review of literature 2
10 Verify and interaction
05 Summary on the session
Session 6: after this session the students will be able to demonstrate the types of hypothesis based on research objective
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction 30 Hypothesis types and formulation 2
10 Verify and interaction
05 Summary on the session
Session 7: after this session the students will be able to understand meaning and importance of research design
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction 30 Need and importance of research design 2
10 Verify and interaction
05 Summary on the session
Session 8 : After this session the student will be able to understand various types of sampling selections
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
30 Sampling selections 2
Lecture, interaction 10 Verify and interaction
05 Summary on the session
Session 9 : After this session the student will be able to identify where each techniques is applicable for data collection
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, interaction 30 Random sampling techniques 2
10 Verify and interaction
05 Summary on the session
Session 10 : After this session the student will be able to understand and identify the difference between probability and non-probability sampling techniques
Session 30 : After this session the student will be able to understand Forecast the trend analysis for linear data
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Trend analysis-linear data 3
10 Verify and interaction
05 Summary on the session
Session 31 : After this session the student will be able to outline the principles for good design
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Research designs 4
05 Verify and interaction
05 Summary on the session
Session 32 : After this session the student will be able to test the significance of several means from homogeneous population In Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
30 Analysis of Variance-one way classification (equal number of observations)
4
10 Verify and interaction
05 Summary on the session
Session 33 : After this session the student will be able to test the significance of several means from homogeneous population in Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
30 Analysis of Variance-one way classification (unequal number of observations)
4
10 Verify and interaction
05 Summary on the session
Session 34 : After this session the student will be able to test the significance of several means from homogeneous population Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Completely randomized design (equal number of observations) 4
05 Verify and interaction
05 Summary on the session
Session 35 : After this session the student will be able to test the significance of several means from homogeneous population in Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Completely randomized design (unequal number of observations) 4
05 Verify and interaction
05 Summary on the session
Session 36 : After this session the student will be able to test the significance of several means from homogeneous population block wise and treatment wise Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Randomized block design 4
05 Verify and interaction
05 Summary on the session
Session 37 : After this session the student will be able to test the significance of several means from homogeneous population
block wise and treatment wise in Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Randomized block design 4
05 Verify and interaction
05 Summary on the session
Session 38 : After this session the student will be able to test the significance of several means from homogeneous population row wise, column and treatment wise in Interpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Latin square design 4
05 Verify and interaction
05 Summary on the session
Session 39 : After this session the student will be able totest the significance of several means from homogeneous population row wise, column and treatment wiseInterpret the conclusions by comparison
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Latin square design 4
05 Verify and interaction
05 Summary on the session
Session 40 : After this session the student will be able to illustrate the procedure for effective report writing
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
30 Report writing 4
10 Verify and interaction
05 Summary on the session
Session 41 : After this session the student will be able to illustrate various types of reports preparation
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Types of report 4
05 Verify and interaction
05 Summary on the session
Session 42 : After this session the student will be able to illustrate the various steps for effective report preparation
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Steps in research 4
05 Verify and interaction
05 Summary on the session
Session 43 : After this session the student will be able to understand the steps to be taken for effective presentation of reports
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap Lecture, problem solving and tutorial 35 Mechanics of report writing 4
05 Verify and interaction
05 Summary on the session
Session 44 : After this session the student will be able to identify the precautions to be considered to prepare a final report on research
Time in Minutes
Topic BTL Teaching-Learning Method
05 Recap
Lecture, problem solving and tutorial
35 Precautions in report writing 4
05 Verify and interaction
05 Summary on the session
Session 45 : After this session the student will be able to understand
Course Team members, Chamber Consultation Hours and Chamber Venue details:
S.No. Name of Faculties Chamber Consultation Day(s)
Chamber Consultation Timings for each day
Chamber Consultation Room No:
Signature of Course Instructors
1
Dr. Deepa
Tuesday To Saturday
4p.m-5p.m
L511
Dr. Deepa
Signature of COURSE COORDINATOR:
Signature of the Vetting Committee Members:
Recommended by HEAD OF DEPARTMENT:
Approved By: DEAN-ACADEMICS
(Sign withOffice Seal)
forDocument digitally approved by Vetting Team and HOD. For details please contact Digital Learning Team @C104. Please refer to the document’s digital certificate for authenticity.
