MissionTo develop professionals who

are committed to excellence in

t h e i r p e r s o n a l a n d

professional endeavors. To

improve the industry practices

through research, training and

consultancy programmes and

hence make a meaningful

contribution to the socio-

economic development of

India. To serve as an

intellectual resource base in

India, maintain the standards

of excellence in every aspect

of operation, and become a

role model for newly emerging

centers of quality education.

Vision To achieve high level of

p r o f e s s i o n a l i s m i n

Management education and

play an important role in

establishing excellence in

management profession, with

ethical standards.

Department of Management Studies JIET

I would like to appreciate the efforts of the Editorial board in

making this venture a success. Today, in the era of

liberalization, privatization and globalization, we try to

groom, nourish and nurture our students in such a way that

they are fully equipped to meet the global demands. We

strive to give professional education a new perspective and

achieve perfection in all the spheres. Ms. Punita Soni

HOD - MBA

Head’s Message

insi

de

This

Iss

ue :

Half Yearly Newsletter – Issue - 9 | Dec., 2015

Faculty Development Program

Lectures During FDP

Orientation Program

Freshers' Day

Guest/Expert Lectures

Publications

Seminars/Conference Attended

Open House

Success Story

Questions

Interview

Faculty Development Program

HORIZON – Issue - 9 | Dec., 2015

The following expert/guest lectures were organized during the FDP:

Prof. (Dr.) H. K. Bedi, Director, Management Studies took expert lectures on 'Why are we like

that only', 'Depression: An issue at Workplace' and 'Multi-Disciplinary approach in higher

education'

Prof. A. K. Malik took an expert lecture on 'Handling students & how to deliver an effective

lecture'.

Prof. (Dr.) Lila Shastri took an expert lectures on 'Teacher as a leader: Opportunities &

threats' and 'Law & Teaching profession'.

Other Activities Ÿ Interaction of faculty members with Prof. (Dr.) H. K. Bedi, Campus Director

(Management Studies) and Dr. Punita Soni, Head, Management Studies.

Ÿ Report representation of industrial training by all faculty members.

Ÿ Patron interaction with

i) Prof.(Dr.)H. K. Bedi

ii) Prof.(Dr.)R. Karwa

iii) Prof.(Dr.)K. R. Choudhary

iv) Prof.(Dr.)R. K. Gupta

v) Prof. O. P. Vyas

vi) Dr. Sandeep Mehta

Ÿ Offline and online tests of faculty members

Orientation program for the new batch of MBA students was held on 5 Aug 2015 in JIET Board Room. This

program was conducted in order to guide the newly admitted students in MBA degree course. Prof.

Gajendra Mehta, Head, Department of Accounting, JNVU, Jodhpur was invited as Chief Guest for the

occasion. He discussed the scope and relevance of MBA degree in current market scenario. Er. Navneet

Agarwal, Director General, JGI Jodhpur, Prof. (Dr.) Rajendra Karwa, Campus Director, JIET Co-ed,Prof.

(Dr.) H.K. Bedi , Campus Director, JIET SOM blessed the new students and encouraged them to work hard

and have positive attitude.

Dr.Punita Soni, HOD, JIET-DMS conducted a very interesting session on 'Career opportunities for MBA

students'. The students enjoyed a lot and the session was an interacting one. Mr. Mahendra Daiya, Dy

HOD, DMS JIET guided the students regarding the examination scheme, JIET rules and regulations. Dr.

Abhishek Soni, Associate Professor, DMS JIET, briefed the students on the importance and significance of

pursuing MBA course. Mrs. Divya Sharma conducted a very interesting quiz session for the new students,

Orientation Program

Lectures During FDP Dr. Punita Soni, Head, Department of Management Studies delivered lectures on 'Role of Conferences and

Seminars in Teaching' on 14 July, 2015, 'Chit Fund Not Cheat Fund' on 16 July, 2015. She delivered an

expert lecture on 'How to make Communication classes effective' for faculty members of Department of

English.

Mr. Mahendra Daiya, Dy. Head, Department of Management Studies gave lectures on the topic of 'Basic of

Research' and 'Dynamics of Online Marketing'. He also gave a presentation on 'Digi World – Electronics

retail chain' which was based on industrial training.

Ms. Mitali Dutta, Assistant Professor, gave lectures on 'Changing Dimension of Life' and 'How to add Value

in Teaching Performance'.

Ms. Divya Sharma, Assistant Professor, gave lectures on 'Stress Management' and '10 Natural Laws'.

A Case Study on 'Employee Satisfaction from the Work Culture at Oil India' with Special Reference to

Jodhpur Branch was also discussed during the FDP.

HORIZON – Issue - 9 | Dec., 2015

To fill the gap for the transition from UG to PG, foundation classes were conducted in the

Department of Management Studies for 1 semester students on 6 Aug 2015. The classes

covered the fundamentals of accounts and finance, HR, Marketing, IT and Organizational

Behaviour.

Freshers' DayFreshers' day was organized at JIET coed campus on 28 August 2015 with great enthusiasm. I

semester students from MBA department actively participated in various events and

Ms.Namrata Shekhawat was awarded the second price in solo dance competition. MBA III

semester students along with faculty coordinator were actively involved in the decoration of the

stage for the function.

Teachers' DayThe department celebrated Teachers' Day on 5 September 2015 which is observed throughout

the country to mark the birth centenary of Dr. Sarvepalli Radhakrishnan. A small cultural program

was organized by the students for the teachers as a gesture of respect and appreciation for the

teachers.

Foundation Classes

HORIZON – Issue - 9 | Dec., 2015

Expert/guest lecturers were delivered on topic:

Ÿ MBA I semester students attended a motivational session on 'Self-Management' delivered by Dr. Gaurav Bissa , Associate professor, Government Engineering College, Bikaner on 11 August 2015.

Ÿ Two sessions on 'Emerging Shifts in Management' were delivered by Prof. (Dr) H.K.Bedi for MBA I semester students on 17 August and 27 August 2015.

Ÿ A sessions on 'Managing Depression in an Institutional setup' was conducted by Prof. (Dr) H.K.Bedi for MBA III semester students on 18 August 2015.

Ÿ Prof. Manish Bafna delivered an expert lecture on 'Investment Avenues' to MBA III semester students on 21 August 2015.

Ÿ Mr.Anil Choudhary from Rajasthan Financial Corporation delivered an expert lecture on 'Financial schemes for new entrepreneurs'.3

Ÿ I semester students attended a very enthralling session of kathak dance performed by exponent Vidushi Rani Khanam on 22 August 2015 at JCC organized by Spic Macay.

Ÿ MBA III semester students attended a session on 'Depression at Workplace' delivered by Prof. (Dr) H.K.Bedi, Campus Director JIET SOM, on 1 September 2015.

Ÿ An introductory session on 'Organizational Behaviour' was delivered by Prof. (Dr) H. K. Bedi for MBA I semester students on 2 September 2015.

Ÿ A lecture on 'Investment Avenues' was conducted by Mr. Manish Bafna, Proctor JIET on 3 September 2015 for both semesters of MBA students.

Ÿ Prof.(Dr.)H.K.Bedi delivered a lecture to MBA III semester students on 'Inputs in Careeer Development' on 10 September 2015.

Ÿ I semester students attended a very interesting session on 'Career Growth' by Prof. (Dr) H K Bedi on 22 September 2015.

Ÿ An expert lecture was delivered to MBA both semester students on 'Emerging Trends in HR' by Prof. (Dr.) Meeta N i h a l a n i , A s s o c i a t e P r o f e s s o r , Department of Management Studies, JNVU.

Ÿ MBA III semester students attended a resourceful session on 'Self Introduction in Interview and Communication IQ' delivered by Prof.(Dr.)H.K.Bedi.

Ÿ An expert lecture on 'International Capital Market' was delivered by Dr.Punita Soni, Head, DMS on 19 October 2015 to MBA III semester students.

Ÿ A sessions on 'Communication skills' was delivered by Prof. (Dr) H.K.Bedi, Campus Director, SOM to MBA students of both semesters on 23November 2015 and another session on 'What to expect in the future?', was delivered on 24 November 2015 to MBA students of both semesters .

Ÿ A session on 'Cloud Computing' was delivered by Mr. Pankaj Acharya, Head IT department to MBA students of both semesters on 25 November 2015.

Ÿ MBA I semester students attended an interesting session on 'Recruitment and HRM functions' conducted by Ms. Aishwarya Prabhakar,Head HRD & Establishment on 30 November 2015.

Ÿ An expert lecture on 'Balance of Payment and Foreign Exchange Market' was delivered by Ms.Mitali Dutta, Assistant Professor, DMS on 10 and 11 December 2015 to MBA I semester students.

Ÿ Ms.Divya Sharma, Assistant Professor, DMS delivered an expert lecture on 'Entrepreneurial Competitiveness' in the department of Electronics and Communication, JIET.

Guest/Expert Lectures

HORIZON – Issue - 9 | Dec., 2015

Debate Competition A debate competition on 'Corruption Free India: Dream or Reality', was organized at the

department by the Provident Fund Office, Jodhpur on 27 October 2015. Students from both I

and III semesters participated in the debate and the winners were as follows:1st winner: Megha Pareek, MBA III semester.2nd winner: Ekta Sharma, MBA I semester. 3rd winner: Megha Jain, MBA I semester.

Publications Ÿ Dr.Punita Soni, Head, DMS published a paper on 'Relevance of Crowd Funding in India' in

Journal of International Academic Research for Multidisciplinary, ISSN No. : 2320 - 5083,

IF – 2.417,Vol. 3, Issue 10, November, 2015.Ÿ A paper on 'Social Media Marketing: A New Trend in E-Marketing – A Demographic

Investigation of Youth's Attitude' was published by Mr.Mahendra Daiya, Associate

Professor, DMS published in 'Business Voice: An International Refereed Research

Journal of Business and Economics, ISSN No. : 2454-6208, Vol. I, No. I, September,

2015.Ÿ A paper on 'An empirical Study of Employee Engagement : An Opportunity or Challenge

with Special Reference to Taj Hotel at jodhpur' was published by Ms. Divya Sharma

Daiya, Assistant Professor, DMS published in International Journal Advance in Social

Science and Humanities, ISSN No. : 2347-7474, Vol. 3, Issue 12, December, 2015.

HORIZON – Issue - 9 | Dec., 2015

Ms. Divya Sharma, Assistant Professor, DMS JIET presented a paper on 'Human Resource Planning in Hospitality Industry' at the National Conference on 'Consumer Behaviour in Hospitality and Tourism Industry' conducted by Pacific Institute of Hotel management in association with Indian Council of Social Science and Research, New Delhi on 7 August 2015.

Dr. Punita Soni, Head, Department of Management Studies, presented a paper on ' A study on Causes of Declining Gold prices and its Impact on Indian Economy', at UGC sponsored International Conference organized by Department of Business Finance and Economic , Faculty of Commerce and Management Studies Jai Narayan Vyas University, Jodhpur held on 9 and 10 October 2015.

Dr. Abhishek Soni presented two papers – one on 'Marketing Transformations in Digital Age: Creating New Horizons in Business Operations' and the other on 'Skill Development Initiative: An Endeavour to Make India an Entrepreneurial Nation' at the International Conference organised by Jai Narayan Vyas University, Jodhpur held on 9 October 2015.

Ms. Mitali Dutta, Assistant Professor, DMS presented a paper on ' Changing perspectives of life insurance from socio-economic security tool to a tax saving mechanism', at UGC sponsored International Conference organized by Department of Business Finance and Economic , Faculty of Commerce and Management Studies Jai Narayan Vyas University, Jodhpur held on 9 October 2015.

Ms. Divya Sharma, Assistant Professor, DMS presented a paper on 'Employee Engagement: An Opportunity or a Challenge for an Organization', at UGC sponsored International Conference organized by Department of Business Finance and Economic , Faculty of Commerce and Management Studies Jai Narayan Vyas University, Jodhpur held on 9 October 2015.

Seminars/Conference Attended:

HORIZON – Issue - 9 | Dec., 2015

Dr. Abhisehek Soni, Associate Professor, DMS produced 14 management films as an Subject Expert for

vocational course in UGC project for channels of Doordarshan (Gyan Darshan & Vyas Channel) on the

subject of Retail Operations.

On 8 August 2015, Ms.Divya Sharma. Assistant Professor, DMS has submitted her Phd thesis on the

'Quality of store based retailing – A case study of impact of retail facilities on the customer satisfaction in the

city of Jodhpur' to Department of Management Studies, Jai Narain Vyas University, Jodhpur.

Star Performer AwardThe HOD and all faculty members have been recognized as star performers for their academic excellence

and achievement during the session 2014-15.

Other Contributions by Faculty Members

All the students of both semesters MBA participated enthusiastically and made the OPEN HOUSE a grand

success. 53 charts, 14 static models and 5 live models were prepared for display. Prof.(Dr.) M C Agarwal,

retired professor, Department of Management Studies, JNVU was invited as the external judge, Ms. Anchal

Golia, Head Placements, JIET was invited as internal judge and Mr. Navin Lodha, JAS member, JIET was

the alumni invited for evaluating the participants.

Open House

HORIZON – Issue - 9 | Dec., 2015

Winners for charts:

S. No

Name of students

Title of chart Semester

1

Himani Panwar

Kinesics

MBA I Sem

2

Megha Pareek

Work life balance MBA III Sem

3 Shaifali Sharma Management practices MBA I Sem

Winners for static models:

Sl no

Name of students

Title of chart Semester

1

Lokesh Rajpurohit,

Megha Jain,

Neha Singhal,

Divya Bansal,

Aishwarya Sharma,

Namrata Shekhawat,

Shaifali Sharma

Dream India

MBA III Sem

MBA I Sem

MBA I Sem

MBA I Sem

MBA I Sem

MBA I Sem

MBA I Sem

2 Lokesh Vaishnav,

Kamini Raimalani,

Fazludeen

Smart City MBA III Sem

3 Fazludeen ,

Imran Khan,

Kusum Mewara,

Kuldeep Surana

E-marketing MBA III Sem

Sl no Name of students Title of chart Semester

1 Nitesh Mathur, Shubham Jain, Ankit Mathur

Efficient Energy

Management MBA I Sem

2

Hemant , Himani Panwar, Rajan Chhangani, Ekta Sharma, Debasmita Sahoo Hardik Bansal

Smart Parking

MBA I Sem

MBA I Sem MBA I Sem

MBA I Sem MBA I Sem

MBA III Sem

3

Lokesh Rajpurohit, Megha Jain, Neha Singhal, Divya Bansal, Aishwarya Sharma, Namrata Shekhawat, Shaifali Sharma

New Trends in Organisation

MBA III Sem MBA I Sem MBA I Sem MBA I Sem

MBA I Sem MBA I Sem MBA I Sem

HORIZON – Issue - 9 | Dec., 2015

A workshop was organized by the department on 14 October 2015 on the theme 'Problems & Prospects in

the Hospitality Industry – with special reference to 5 star and heritage hotels at Jodhpur'. The speakers for

the workshop were Mr. Manoj Sharma, GM, Kasturi Orchird Hotel; Mr. Samsher Singh, Resident Manager,

Citrus Hotel, Ms. Nikita Thomas, Marketing Manager, Indana Hotel. The workshop was attended by

Prof.(Dr.) H K Bedi, Campus Director, JIET SOM; Head and faculty members of Management Department,

and MBA students from both semesters. The expert lecture session was followed by a very interesting and

interactive session of open discussion.

Workshop

JIET Department of Management Studies organized an 'Industrial Visit Tour' for students of both I and III

semesters from 2 November to 7 November 2015. A total number of 42 students and 4 faculty members left

Jodhpur by train on 2 November 2015 morning and reached Baddi, Himachal Pradesh on 3 November

2015. At Baddi they visited Vardhman Spinning Mills, Gem Appliances, Lee Cooper, Crompton Greaves

and Gini and Jony manufacturing units. Then the team proceeded to Amritsar where they visited Wagah

Border and Golden Temple. From Amritsar, the students travelled to Chandigarh where they visited the

Rock Garden, Shastri Market & 17 Sector Market at Chandigarh. The students boarded the train at

Chandigarh on 6 November 2015 and reached Jodhpur on 7 November 2015.

Industrial Tour

MBA II semester batch 2014-16 : 83.33%

MBA IV semester batch 2013-15 : 100 %

HORIZON – Issue - 9 | Dec., 2015

Divya SharmaA young, bright and energetic student and topper of the MBA-JIET Batch 2008-10, (R.T.U. 4 rank-2010 in

state) Department of Management studies JIET, Divya Sharma joined JIET-DMS on 4 August 2010 as a

faculty member in the department. Because of maternity reason she had to leave the organization on 1 Nov

2012, but she subsequently rejoined on 2 July 2014. Apart from teaching assignments, she very actively

contributes in various activities of the department and Institution like Resonance, Open House, Seminar,

Workshops, Abhivanjana, expert lectures etc. In year 2011 she got married and in spite of having a young

son of 2 years old today, she has successfully managed to register and submitted her Phd thesis in

Department of Management Studies, Jai Narain Vyas University, Jodhpur. She sets a best example of work

life balance for a working women. Today she has in her account 5 papers published in International refereed

and total 11 papers presented in International and National Conferences at various institutes. She is the

departmental coordinator for Time Table cell, Secrecy Cell, Sports cells etc.

Questions - MBA Department Q1: What is Span of Management?

Ans: Span of management refers to the number of subordinates a supervisor can control or manage. The span

of management of the average manager in an organization determines the width of the organization as seen

when viewing the organizational chart. Span of management may be narrow or broad depending on the number

of subordinates on average a manger has under his supervision in an organization.

Q2: What are the barriers in communication?

Ans: The five key barriers to communication in an organization are language, cultural diversity, gender

differences, status differences and physical separation. These barriers to communication are specific items that

can distort or prevent communication within an organization. The ability for a company to recognize the

communication issues and come to a resolution can drastically improve working conditions, sales and

organizational culture.

Q3: What is employee engagement?

Ans: Employee engagement is the extent to which employees feel passionate about their jobs, are committed to

the organization, and put discretionary effort into their work. Employee engagement is a part of employee

retention and is not same as employee satisfaction.

Q4: What is the difference between training and management development?

Ans: The difference between training and management development tends to lie in timing. Typically, training is

the process by which people are taught critical skills, knowledge to carry out their current responsibilities and is

for short time duration. While management development is an organized activity in which the manpower of the

organization learns and grow, involves behavioural improvement, self-assessment and it has a long-term

perspective. These are two major functions of the Human Resource Management and both the activities aim at

improving the performance and productivity of the employees.

Q5: What is Organizational citizenship behaviour (OCB)?

Ans: Organizational citizenship behaviour (OCB) is a term that encompasses anything positive and constructive

that employees do, of their own volition, which supports co-workers to have in their behavior a team spirit which

benefits the company. It describes a person's voluntary commitment within an organization or company that is

not part of his or her contractual tasks. OCB has been studied since the late 1970s but over the last few decades,

HORIZON – Issue - 9 | Dec., 2015

Mitali Dutta Ms. Mitali Dutta joined Department of Management Studies, JIET Group of Institutions in July 2014. An

MBA from Tezpur Central University, she has 15 years of working experience in various industries like

FMCG, banking , academics. A topper of her batch with CGPA of 8.7 she joined GCMMF Ltd (AMUL) as a

management trainee through campus drive. Subsequently she joined Dibrugarh University, Assam as a

lecturer. As Branch Head for ICICI and HDFC Bank she achieved various recognitions for her performance.

With her husband currently posted abroad she is also a doting mother to her seven years old daughter. At

JIET, apart from teaching assignments, Ms.Dutta actively participates in all activities of the

department/institute like Open house, Resonance, conducted MDP, workshops. She is the departmental

coordinator for Training & Placement cell and Internal Publication cell. She is currently pursuing PhD from

Pacific University, Udaipur. Ms. Dutta is also involved in various social activities, Secretary for Human

Rights Commission, Jodhpur and collects and sends reusable clothes for Goonj. She is also a member of

Centre for Education Growth and Research.

HORIZON – Issue - 9 | Dec., 2015

interest in these behaviors has increased substantially. Organizational behavior has been linked to overall

organizational effectiveness, thus these types of employee behaviors have important consequences in the

workplace.

Q6: Initial Public Offering (IPO)

Ans: An Initial Public Offering (IPO) is the first sale of privately owned equity (stock or shares) in a company via

the issue of shares to the public and other investing institutions. In other words an IPO is the first sale of stock by

a private company to the public.

Q7.Net Present Value (NPV)

Ans: NPV is a significant measurement in business investment decisions. NPV is essentially a measurement of

all future cash flow that will be derived from a particular investment minus the cost of the investment. Logically if

a proposition has a positive NPV then it is profitable and is worthy of consideration. If negative then it's

unprofitable and should not be pursued. NPV provides a consistent method of comparing propositions and

investment opportunities from a simple capital/investment/profit perspective.

Q.8.What is Market Segmentation?

Ans: Markets are Heterogeneous; Segmentation divides them into Homogeneous Sub-Units: Market for the

product is nothing but the aggregate of the consumers of that product. Consumers of a product also vary in

needs, motives, and characteristics and buying behavior. It means that the market for the product is a

heterogeneous unit. Marketers break up the heterogeneous market for a product into several sub-units or sub

markets which are relatively more homogeneous within itself. This breaking up helps tap the market better. This

act of disaggregating a market into a number of sub-markets/sub-units of buyers which has relatively more

homogeneous characteristics is known as Market Segmentation.

Q.9.Explain the concept of Product Positioning?

Ans: Product Differentiation and Product Positioning are related concepts and together constitute a major

decision area in Product Management and in Marketing as a whole. Positioning is the act of fixing the locus of

the Product Offer in the minds of the target consumers. In Positioning, the Marketer decides how and around

what parameters, the product offer will be placed before the target consumers.

Q.10: Explain the Tangibility Spectrum?

Ans: The major factor that differentiates a Service from a Product is its Intangibility. Marketers try to attach an

element of service even with the products to attract customers and enjoy their loyalty.

In the above spectrum, goods and services are represented on a continuum with highly tangible goods on the

extreme left and highly intangible services on the extreme right. Thus the bundle of goods and services is falling

in the middle of the continuum. If a product is more tangible in nature, it is easier to evaluate in terms of quality,

suitability and if it is more intangible than vice-versa.

Prof. (Dr) H K Bedi, Campus Director, SOM, JIET in conversation with Ms. Megha Pareek, MBA III

semester

Q1. As a successful professional what do you suggest is important for a professional for

his/her career growth?

Ans. I have always concentrated on continuous improvement in discharging my responsibilities

wherever and whatever I do in a way to be accountable for results be it transparency, accuracy in timing

or my duties that I have to perform with passion.

Q2. What according to your view is the scope available for management students for a

successful career?

Ans.It is not only for management students, rather for all the students who are ready to struggle for

career, there is always enough scope for achievement throughout life.

Q3.What are the expectations set by the industry from professional MBA students?

Ans. Corporate world is very specific about personality growth that is application oriented in context of

specific profession. Depending upon the quality of excellence in personal growth, any student can meet

the expectations of the corporate world.

Q4. What is the 'Success Mantra' for your successful life?

Ans. Time Management, transparency and dedication.

HORIZON – Issue - 9 | Dec., 2015

JIET GROUP OF INSTITUTIONSCampus : JIET Universe, N.H.- 65Pali Road, Mogra, Jodhpur -342 802Ph.: +91 291 2868152/53, 5170917/18 Ema i l . : i n fo@j ie t j odhpur.ac . i nWeb.: www.jietjodhpur.com

PATRON

Prof. (Dr.) H.K. Bedi

Director, Management

CHIEF EDITOR

Ms. Sonu Sharma

Dept of English

FACULTY CO-ORDINATOR

Ms. Mitali Dutta

Dept of MBA

STUDENT CO-ORDINATORS

Meenakshi Changani (MBA)

Megha Pareek (MBA)

JAS MEMBER

Er. Preeti Kumari

DESIGN & LAYOUT

Mr. Anil Chandora (Admin)