SHE ( A women can

Think about)WE care WE share & We love our

customers

05/02/2023

Profile

Submitted To-Haseena Akter Department of BBA International Islamic University Chittagong

Submitted By-Saira Negar-B121213 Sanjida Hossain-B121211 Shorayet Kamrul Imoon-B121208 Sharmin Akter Akhi-B121209 Afnan Fatema-B113226

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Executive Summary

To introduce a new era of business module in Bangladesh, we are people of five members are going to establish a superstore named “SHE”, a unique, universal, and versatile sales floor for the women and girls . It generally provides almost every kind of female goods. To make it successful we have chosen both developed and developing region of Chittagong city to inaugurate one outlet initially. Our form of organization will be general partnership. Since we will general partnership we ourselves will serve every kind of management functions. Besides we are highly experienced and linked with various financial organizations which will help us getting loan and monetary backup. We have a few other strengths which are more enough to drive our weakness. Moreover, we have corporate lobbing so that we can acquire strategic and competitive advantage.

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Mission Statement The mission will be to exceed the Female customers’

expectations in every sense by providing ambiance

for every sensory perception. The atmosphere and product will please the customers hearing, taste,

smell, touch and sight, and provide an exciting

creative environment. The employees will be trained with exceptional customer service and will be empowered to make decisions based on the business

philosophies.

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Goals and Strategies

1. Short-term goal: Use the quality of our service and advertising to soon become well-known throughout Connersville.

2. Long-term goal: Expand the business to other locations and include new product.

3. Strategy: Work hard to have the best quality product and service in town and surrounding areas.

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Legal Structure

My business will be run as a partnership Business.

All debts and liabilities of this business will be distributed according to the ratio.

Business will be registered according to partnership law.

As it will be partnership business it can not be terminated without partners concern.

BUSINESS EXCELLENCE MODEL

process Customer SatisfactionLeadership Policy & Strategy

Impact of SocietyResources

People SatisfactionPeople Management

Business Result

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Management PositionsNAME PHONE NO. AMOUNT OF

SHAREPOSITION IN THE

MANAGEMENT

Saira Negar 01816059*** 20% DIRECTOR

Sanjida Hossin 01861217*** 20% GENERAL MANAGER

Sharmin Akhi 01859364*** 20% Director of sales and marketing

Sharayet Kamrun Aimun 01819848*** 205 HUMAN RESOURCE

DIRECTOR

Fateema Arakani 01704921*** 20% FINANCIAL CONTROLLER

Lubna Islam 0174-2965*** 0% DIRECTOR OF SALES AND MARKETING

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SCHEDULE OF REMUNERATION

POSITION NO. MONTHLY SALARY

(RM)(A)

EPF 13%(RM)(B)

SOCSO 2%(RM)(C)

TOTAL AMOUNT

(RM)(A)+(B)+(C)

General Manager

1 2200.00 286.00 44.00 2490.00

Administration Manager

1 1500.00 195.00 30.00 1725.00

Marketing Manager

1 1610.00 209.30 32.20 1851.50

Operation Manager

1 1000.00 130.00 20.00 1150.00

Financial Manager

1 1700.00 221.00 34.00 1955.00

General Worker

1 800.00 104 16.00 920.00

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ADMINISTRATION BUDGET

ITEMS FIXED ASSETS(RM)

MONTHLY EXPENSES (RM)

OTHER EXPENSES (RM)

Land & Building 0Furniture & Fittings

147000.00

Renovation 37000.00Salary (EPF&SOCSO)

10091.00

Rent 40000.00Business License & Registration

2500.00

Telefon and Wi-Fi

200.00

Water 500.00Electricity 2500.00

TOTAL 184000.00 53291.00 2500.00

Strength Weakness Opportunity Threat

SWOT analysis

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Strengths We offer multiple category of product line and

wide range of variety. We have enough source to supplyWe offer at friendly environment Children corner are available with multiple

amusement items. E- marketing and home delivery Skilled and committed employee Every kinds of women accessories in a floor

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Weakness:

Unfamiliar concept in our country Many alternatives are existsComparatively high cost

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Opportunities:

Unavailability of super shop. New generation ladies are habituated to

purchase anything from super shop rather from usual bazaar.

Change in life style Increase number of outlets in potential areas Good profit professional

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Threats: Political Instability Financial instability Transportation problem Power shortage that increase our cost Established local market

Market Summary

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The people of Chittagong are mostly aristocrat who are willing to pay enough for good product.

Chittagong is also considered as a great place for working and independent women. Who are very conscious about their brand and product quality.

School and College girls of Chittagong are mostly conscious about their fashion séance.

The per capita income of people in our country is increasing gradually which is an indicator of increasing spending power.

Departmental store only for girls will bring a different and high customer satisfaction.

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Product ListsHair products

Under garments

Clothes

Shoes

Bags

Goggles

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Product Lists

Borkha

Hejab

Perfumes

Watches

Sanitary products

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MARKETING PLAN

Marketing plan can be defined as outlines the specific actions entrepreneur intend to carry out to interest potential customers and clients in our product and persuade them to buy the product offered.

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TARGET MARKET

Working Women

School & College students

Fashion concern ladies

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MARKET SIZETARGET MARKET NUMBER OF TARGET

MARKET(MONTHLY)

MARKET SIZE(RM)

Fashion concern ladies

27% 158 000.00

Working Women 43% 250 000.00

School & College students

30% 180 000.00

Total 100% 588 000.00

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Competition

Direct completion will come from Mina bazar,

Khulshi Mart, WalMart,Agora.

Though no competitors offer Special Products

For Ladies .

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Research & Development

The R&D sector cost will be made in the following way-

Different ideas from different professionals. Promoting Brands. Experienced Worker. Other possible sources.

Around of the gross profit in R&D sector.5%

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Required manpower

Supervisor

Accountant

Floor women

Guard.

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Sale Forecast

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SALES FORECAST

Month

Sales

Unit RM

Month 1 13440 47,040.00

Month 2 13490 47,215.00

Month 3 13540 47,390.00

Month 4 13590 47,565.00

Month 5 13640 47,740.00

Month 6 13690 47,915.00

Month 7 13740 48,090.00

Month 8 13790 48,265.00

Month 9 13840 48,440.00

Month 10 13890 48,615.00

Month 11 13940 48,790.00

Month 12 13990 48,965.00

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MARKETING STRATEGY

Price

Product

Place

EconomySlow Economic Recovery. We anticipate a slow-growth economy, recovering from an economic recession.

Business Growth

Annual Growth Rate Percentage: We anticipate modest growth over the coming years. The financials account for the following growth projections:

Year 2: 6%     Year 4: 4%Year 3: 5%     Year 5: 4%

Weekly Sales Variance Friday will typically be our best sales for the week. The

sales volume for all other days is represented as a percentage relative to Saturday.

Therefore our weekly sales will vary as follows:

Monday: 55%, Tuesday: 60%, Wednesday: 75%,

Thursday: 95%, Friday: 100%, Saturday: 90%

Market Promotion

Signboard Online page Magazine Grand Opening Leaflet

Customer Attraction

Coupons Sponsorship Discount Membership Cards Decoration

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MARKETING BUDGET

Type Fixed Asset (RM)

Monthly Expenses (RM)

Other Expenses (RM)

Signboard 3,500.00

Online

Advertising1,851.50

Magazine

(Advertisement)200.00

Grand Opening 3,000.00

TOTAL 3,500.00 2,051.5 3,000.00

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OPERATION PLAN

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OPERATION OBJECTIVE To optimized our customer’s satisfaction To create a variable new sides in our

business To accomplish consistency in the services

offered To resolve any of operation problem and

make all the operation process run efficiently

To ensure that all of the operation process in our business is functioning well to meet the demand of our customers

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Borkha zone

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Beauty Product Department

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Ladies BagsDepartment

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Sanitary products department

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Cosmetics

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Hijabs Department

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Shoes Department

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Clothes Department

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Jewelry Department

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Goggles and Perfumes

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OPERATION BUDGET

Type Fixed Asset Cost (RM)

Monthly Expenses (RM)

Other Expenses (RM)

Operational

Equipment200000

Decoration 400000

Salary

(EPF&SOCSO)

13110

furniture 300000

Other

Equipment's

70000

TOTAL 600000 313110 70000

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Supporting Documents/Sources

My facts came from my group members. Logoease.com helped me make my business logo I also received some ideas for my pricing and products

from Websites. All pictures of my products came from

google.com/images

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Acknowledgment

We are grateful to our almighty Allah to give us the ability to complete the Assignment successfully. Special thanks to our course teacher for giving us enough instruction and other helps and finally thanks to all the concerned party.

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THANK YOU!